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Intro to New Media: Blogworld Expo 2008

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    Intro to New Media: Blogworld Expo 2008 - Presentation Transcript

    1. Intro to New Media
        • BlogWorld Expo 2008
        • with Andy Wibbels
      www.andywibbels.com
    2. Who the heck?
      • Andy Wibbels: rhymes with nibbles or Tribbles
      • Blogging for 7 years
        • andywibbels.com
        • andymatic.com
      • Teaching blogging since 2004 (Easy Bake Weblogs, Six Figure Blogging)
      • Wrote Blogwild GOblogwild .com
      • Work @ Six Apart (Blogs.com)
      www.andywibbels.com
    3. What We're Talkin' 'Bout
      • What blogs are and how they work
      • How blogs make money
      • What is social media?
      • How social media works
      • How to get started
      www.andywibbels.com
    4. What is a Blog? www.andywibbels.com
    5. Looks Like a Diary
      • Entries or posts
      • Archives by topic or date, each entry has it’s own page
      • First person voice
      • Personal, biased point-of-view
      www.andywibbels.com
    6. Not Just a Diary
      • Managed with blog platform (TypePad, Movable Type, Blogger, WordPress, etc.) ‏
      • “ A blog is an instantly, easily and frequently updated website.”
      www.andywibbels.com
    7. How a Blog Works www.andywibbels.com
    8. The Big Deal:
      • Super-easy, inexpensive, anytime, anywhere, always-on, archived forever, instant global self-expression.
      www.andywibbels.com
    9. Growth of Blogs
      • 184 million bloggers worldwide
        • China has more than US and Western Europe combined
      • 77% of online users surveyed read blogs
      • 33% have a favorite blog they read regularly
      www.andywibbels.com
    10. Why Blog? www.andywibbels.com
    11. How Blogs Make Money
      • Indirect income – extends/amplifies your existing efforts
      • Save time
      • Save money
      • Better search engine ranking
      • Show expertise
      • Welcome packet that never ends
      • R & D
      • Write a book, promote a book, promote consulting
      • Archive a newsletter
      • Media exposure
      www.andywibbels.com
    12. Money www.andywibbels.com
    13. Multiple Streams of Blogging Income
      • Contextual Text Ads. Text ads that aligned to the content and topic of your blog. Paid per click. Example: Google AdSense.
      • Impression Based Ads. Pay you every time the ad is displayed. Example: Six Apart Media.*
      • Outgoing Links. Sell small text links on your blog that link to other sites. Used by business to increase their SEO ranking and incoming links. Example: Text-Link-Ads.com.
      • Regular Text Ads. Advertisers rent ad space on your blogs by the week or month. Example: BlogAds.com, AdBrite.com.
      • Traditional Affiliate Programs. Example: Amazon Associates, Commission Junction.
      • Paid Review. Vendors pay you to review their products and services. Example: PayPerPost.com.
      • Other Methods. Tip Jars and Donations, Branded Schwag, RSS Advertising, Sponsorship
      • Contextual Widget. Lets you host interactive widgets that provide affiliate referrals on your site. Example: Chitika.com.
    14. Where to Find Blogs
      • Blog Search Engines and Directories
        • Blogs.com * , Technorati.com, BlogPulse.com, BlogCatalog.com, IceRocket.com
      • Search Engines
        • Go to your favorite search engine
        • Type in your favorite topic and the word 'blog'
      • Blogrolls
        • A blogger's list of their favorite blogs
      www.andywibbels.com
    15. How to Get Started Blogging
      • TypePad.com *
      • Blogger.com
      • Vox.com *
      • MovableType.org *
      • WordPress.com
      • WordPress.org
      www.andywibbels.com
      • Questions?
      www.andywibbels.com
      • What is social media?
      www.andywibbels.com
    18. What is Social Media? www.andywibbels.com
      • 57% of online users use an online social network
      www.andywibbels.com
    20. Subscribable www.andywibbels.com
    21. Share-able www.andywibbels.com
    22. www.andywibbels.com
    23. Findable
      • Your ‘social graph’ is the map of your friends, and their friends and so on…
      www.andywibbels.com
    24. Mashable
      • Data is open and interchangeable
      • APIs allow developers to grab data easily – or submit updates
      • More value created by bringing things together
      www.andywibbels.com
    25. www.andywibbels.com
    26. Microblogging www.andywibbels.com
    27. Portable
      • Devices
      • Formats
      • Languages
      • Assisted tech
      • Geo-tagging
      www.andywibbels.com
      • Questions?
      www.andywibbels.com
    29. Keep in Touch
      • Business blog: andywibbels .com
      • Personal blog: andymatic .com
      • Book: GOblogwild .com
      • Free Courses: FreeBloggingCourse .com , BloggingBlunders .com
      • Andymatic on Twitter and FriendFeed
      • Also on Facebook and LinkedIn
      www.andywibbels.com

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