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Blogs and Social Media for Instant Global Impact  (Fall 2009 - Preview)

Blogs and Social Media for Instant Global Impact (Fall 2009 - Preview)







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  • (start Screenflow recording)(start audio recording)
  • Before we get startedThis is a preview for a 6 week course that starts in a weekCurrently the price of the course is $97 which is a complete stealBut this discount will disappear as soon as we are done with the call and the price will increase – I really want to reward people taking actionThere is a complete 60-day no-surprises full-refund guarantee if you decide the course is not for you so you really have nothing to lose but the savings you won’t get unless you enroll right now – before I hang up the phone –simply click on the ENROLL button on the lower right or just go to instantglobalimpact.comBut we’ll talk more about the mechanics of the course later on –let’s dive in
  • (double check this against action content)===The course is divided into six modules, let’s dive into our first module which is FAQS
  • Blogs and social media is a mindset – it is a point of view. In our first module we learn the basic vocabulary around blogs and social media – by the end of the first week you’ll have an expert overview of how blogs and social media connects to past trends and technologies and acts as a bridge into to the future===But first the most important question in the world:
  • Usually diary – politics, gossip, cats, what I had for lunchStarted off from geeks – 8 feet of snow - notepadHow it works - you login anywhere to your blog platform via browser simple online form like a wordprocessor – if you can send an emailyou write anything, upload anything text, stories, links, posts, images, videos, pdfs, whatever you wantyou click publish everything is automatcialy updatedWhat’s important is the howyou go back to building your business===Blogs fit into the trend of consumer generated media or user generated content – the notion of normal people publishing in formats traditionally considered only for prpofessionsals and corporations – really this is just another term for folk art – from the print press to the photocopier to the first dot matrix printer hooked up to our commodore 64 – to the underground newspaper I ran in middleshcool – self-publishing is here and is a relatively new ideaYou are creating stuffAs blogging has become more and more mainstream, blogers find them feel stranded and disconnectedLots of links between blogs and content but the notion of identity was starting to become more importantVoiceWhich brings us to social media
  • It’s always been socialEmailForumsIMInternet as layer – no longer a destination- integrated all around us –fairy dust/slimeBlogs about links between documents and ideas – SM is people(rest of slide)===Creating stuff – and sharing stuffBut not just the media – but the web that connects it togetheramplifies your message- Just like blogs were everyone, everywhere, any dvice, any langauge, all channels, all formatsdeeper connection to your next customer – conections betweenpoeple=== is blogging dead?No no really – it isn’t dead anymore than email or forums etc are dead – not dead – just evolved they like pronouncing things deadthey’re kinda douche-ythey are attracted to bright shiny objectsthey failed to see blogging in context of the greater social media trendsWhich bring us to a very strange problem
  • Large media companies – solo folks are worried about this
  • ====And this si why you’re screwed
  • Blog as cms (explain CMS history/trend/low cost/everyone has one now)Hopefully this helped put thing into context and in this particular mdule we also look atHow blogs help you take your ideas to market within hours instead of daysWhy blogs make money and how social media amplifies your profitsHow social media creates visibility and generates leadsA guided tour of the best blogs out there ===you don’t need a website anymore
  • Once we’ve gotten the ‘grunt work’ out of the way – we get to dive into not just the mechanics of blogging – but more important:You could just get started – and I use to teach that immediately but you’ll have much more success if you figure outWho are you – who are your customersWhy you use nichesyou aren’t WAL-MART (can’t market to everyone)focus and fine-tune your efforts (most results from efforts)save time, money, increase visibility (the go-to personWithout a niche, you’ve just got a fun hobbynot a demographicnot ‘people with money’not ‘women in transition’* (I swear to god)We looked at what it isn’t – so what IS it? A niche has key parts
  • Intensivenot just theory and happy talkresultseverybody will have a blogPick a platform – we do all threeTypePad*WordPressBlogger
  • Design simply get goingstart with a bannermodify font, color palette, find imagesLearning in actionyou might not always know what you’re doingbeginner mindno freaking outYou have no excuse not to know these thingsDuring the third week we dive right into practical blogging.How to register a domain and create a blog in a matter of minutesThe best tools and techniques for getting going quickly - and always having enough time to blogCommon blunders and pitfalls that first time bloggers make - and how to avoid them
  • Now what?your blog is upwhat do you blog about?make every post count
  • Your content is going to capitvate with these tacticsWhy does that even matter? How does my content bridge the gap to my success?Content brings people back to youtendrils, tentaclesback into your orbitspokes in the hub
  • Why indirectBlogs as markeitn activity
  • Between search and sub:shared, recommended, referred, profiled(not anonymous)Sub can mean many thingsfriended, fanned, followed, feed subscription, email newsletter, podcast subscriber, free trial, attendee
  • Advertisers pay for access
  • ===But why do we go online?Content cloudreal wordswhat is related to your nichethese are the words you useYou’re psychicwe search for what’s on our mindsif you can see what is on people’s mindsthat’s kinda telepathic
  • Time save time make timeleusire efficiencyMoney more money more value freedom from worry luxurySex more sex better sex attractiveness visibility memes and genesOVERALL – CONTROL MEANING FREEDOM
  • divinity RedemptionGracenirvana
  • AmplifyEasy to create – IMMA LET YOU FINISHeasy to shareeasy to subscribeever expanding reach (mashable)Twitteranother ecosystemmore immediatemore ephemeral===Facebookmore personalmore privateclosed ecosystem
  • Not just publishinglistenengagespyAlso in module 5Take advantage of social networks and amplify your results.The best plugins and widgets to add to your blogHow to master Twitter and Facebook to drive trafficTime-saving tips and tools to manage your social networks===So once you’ve got these things in place how do you know you’re getting results? How do you streamline your processesThis brings us to
  • The curse of the interneteverything can be measuredeverything can be improvedit’s easy to get overwhelmedIn module 6 we look at how best to measure traffic to our blog, from our blog and throughout the social webA few pointers
  • Pageviews, uniques, impressionspageview is a page served to a browserunique is a unique visitor in past 30 days (UU)impression is an ad seen on a page (CPM)What to measuremonthly pageviews and uniques3 traffic sources (including keywords)conversions, subscribers, followers, friendsdon’t freak out: measure monthly at firstAlso in module 6:Know what is working and do more of it! In our final week:Master Google Analytics to know exactly who is reading your blog - and how they got thereChoose from a full arsenal of secret weapons to get the best resultsKnow when customers abandon your site - and how to tease them back
  • After the course you have access to all the materials and will be automatically comped into all future runs of the courseRemember – the price changes as soon as we hang up the phone – so let’s get some Q/A before we signoff and I remove the early bird discount
  • RecessionIf you think you’re exempt from the economic environment around you – yo’ure delusionalI built a business, I got a book deal, I got media exposure, I got a job – build your reputation it is the one thing that is portable no matter where work

Blogs and Social Media for Instant Global Impact  (Fall 2009 - Preview) Blogs and Social Media for Instant Global Impact (Fall 2009 - Preview) Presentation Transcript

  • Instant Global Impact
    Preview Call
  • Let’s get started!
  • Hi
    Rhymes with ‘nibbles’
    Featured in Entrepreneur, Wall Street Journal, USA Today, BusinessWeek
    Author of Blogwild: A Guide for Small Business Blogging
    Contributing author:
    Online MarketingSuperstars
    BUSINESS:The Ultimate Resource
    Social media trainer and product manager for Six Apart (TypePad)
    Business blog - andywibbels.com
    Ranty, personal blog - andymatic.com
    Crazy, random blog - cutesexyfunnyawful.com
    Twitter - twitter.com/andymatic
    Facebook - facebook.com/andywibbels
    LinkedIn - linkedin.com/in/andywibbels
  • Agenda
    How blogs and social media are changing business
    How to maximize results
    How to get start blogging immediately
    Tactics for creating awesome content
    Search engine optimization tips and social media optimization techniques
    Why metrics are crucial
  • Module 1
  • What’s a blog?
    instant, easy, cheap
    anytime, anywhere, always-on, archived forever
    everyone, everywhere, any device, any language
  • What is social media?
    the links between people
    sharing stuff
    the ‘social graph’
  • The problem
    your content, your audience, your brand
    is stuck
    in Facebook, Twitter, et al
    less control
  • The solution
    your blog is your social media hub
    all roads lead to the site you control
    content flies out to where your customers are
    as new social media evolves, your blog adapts
  • Without a blog, you’re screwed
    You can’t update quickly, easily
    You can’t connect to your customers
    At the mercy of an IT dept or designers
    If you do business online business and can’t get stuff online quickly you don’t have a business
  • Module 2
  • You’ve got a niche!
  • Burqini
  • Foxy Furniture
  • Utilikilts
  • Branding
    a fancy way to say:
  • Stories others tell about you
    unforgettable (in every way)
  • Module 3
  • Learn the tools
    add, edit, delete
    posts, comments, images, videos
    tweak, tinker, design
    setup domain
  • Module 4
  • Why we go online
  • How blogs make money, pt 1
  • 3 buttons
  • How blogs make money, pt 2
  • Multiple streams of income
    Pay-per-impression, paid by volume
    Contextual ads, paid per click
    Affiliate programs, commissions on sales
    Newsletters, paid per subscriber
    Text link ads, paid based on search rank
    Roll-your-own ads
    Joint partnerships
    Your own products and services
    Pay-per-review (always disclose)
    Consult-y stuff
  • Module 5
  • Search engine optimization
    being polite to search engines
    using words your niche already knows
  • What we search for and why we buy
  • A fourth path
  • Social media optimization
    how others help others find you
  • A series of tubes
    all roads lead back to the blog
    the hub
    publish out, feedback in, tracking
  • Module 6
  • 3 types of traffic
  • But wait (there’s more)
  • Full roadmap, a complete guide
    6 calls, 6 weeks, Weds @ 9pm EST
    (all calls recorded)
  • Done before the holidays
    DEC 21, 2012 APOCALYPSE
  • Start starting:
    have a great week