Blog Search Engine Optimization BasicsPresentation Transcript
Blog SEO Basics
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What We’re Talking ‘Bout
• What SEO means
• A brief history of search engines
• How search engines work
• What search engines look for
• What words to use
• How to measure
• Where to learn more
What is SEO?
Being polite to the search engines
The 2 Types of Traffic
A Brief History of Search
Directories (Yahoo c1996)
Spiders (HotBot!), Contextual
(Google), Local, Social
How Search Engines Work
Links = votes
What are keywords?
What Search Engines Look For
Lots of other stuff…
Freak Yourself Out
What Words to Use
‘Write Good Stuff’
The 3 Reasons We Go Online + Brown Teeth
How to Measure
In-App Stats, Google Analytics
What is a hit?
What is a unique?
What is a pageview?
What is an impression?
Where to Learn More
• TypePad Guide http://typepad.com/tips/
• Great SEO blogs
– Andy Beale: http://www.marketingpilgrim.com/
– SEOMoz http://www.seomoz.org/ (free tools!)
– Search Engine Watch http://searchenginewatch.com/
• Lots more (from http://blogs.com/topten/)
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