Creating an engaging and interactive website
   with Social Media and RSS Integration
Disclaimers:
•  We don’t advocate
specific tools - We do
advocate this type of
communication – it’s not
going anywhere.

•...
Why should we care
about Social Media
and RSS?
Because 3 of 4 Online
Americans use some
form of social media.
Social Media Is…
• A way to position you as a leader in your market.

• Something that must be authentic.

• A way to conn...
Social Media is about
   Permission Marketing – not
     Interruption Marketing.
  “Permission marketing is the privilege
...
Establish yourselves as
        Thought Leaders
•  Using a combination of White Papers, RSS
   and Social Media your exper...
The Benefits of Blogging

•  Positions you as
   experts in your field
•  Makes your site
   attractive to search
   engin...
Active Blogging
Actively telling a story
and engaging in a
conversation with
constituents.
                           Pass...
Blogs use RSS
Which means Using RSS (Really
Simple Syndication) you can make
your information subscribe-able,
share-able a...
Get Viral - YouTube
Instead of investing in
TV air time, invest in the
production of a series
of viral videos or video
promotions which get
yo...
Connect with FaceBook
Facebook is another
way to reach out to
your constituency.
Create constant
opportunities for
discussion.

You can tie your...
Let’s talk business - LinkedIn
You can create Groups
in LinkedIn and invite
your members to be a
part of it, which means
your logo on their
LinkedIn Page...
E-newsletters
E-Newsletters
Affordable, user friendly
ways to communicate with
your constituents.
e-Newsletters
•  Keeps you in regular contact with customer.
•  Permission – people have requested information so
   your ...
Are you a Twit?
Twitter is a way to
keep in regular
contact with your
tribe and another
way to be
accessible to your
constituents.
So what’s the catch with all
this stuff?
Bad News
It takes a little
time, effort,
consistency and
patience.           Good News
                    Social Media ca...
Promote Your Social Media
If you build it, They most certainly will NOT come – Unless – you tell them to.


  •  Print ads...
You have to invest to get the return
                  •  Recognize Web as a
                     priority
               ...
Thank you.
Our website: VibrantCompany.com


Bijoy Datta, Director of Client Relations: bijoy@vibrantcompany.com
Vibrant Creative: PROGRAM B: "So you have a facebook account - now what?" - Advanced Social Media Strategy & Tactics
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Vibrant Creative: PROGRAM B: "So you have a facebook account - now what?" - Advanced Social Media Strategy & Tactics

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Vibrant Creative: PROGRAM B: "So you have a facebook account - now what?" - Advanced Social Media Strategy & Tactics

  1. 1. Creating an engaging and interactive website with Social Media and RSS Integration
  2. 2. Disclaimers: •  We don’t advocate specific tools - We do advocate this type of communication – it’s not going anywhere. •  We’re not social media experts, we’re “what works” experts
  3. 3. Why should we care about Social Media and RSS?
  4. 4. Because 3 of 4 Online Americans use some form of social media.
  5. 5. Social Media Is… • A way to position you as a leader in your market. • Something that must be authentic. • A way to connect to a younger and different audience – but not as young as you think (the average Twitter user is 41, Facebook 35). •  A low cost, effective, trackable way to reach new people • Something that requires dedicated empowered staff time.
  6. 6. Social Media is about Permission Marketing – not Interruption Marketing. “Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.” -Seth Godin, Marketing Guru
  7. 7. Establish yourselves as Thought Leaders •  Using a combination of White Papers, RSS and Social Media your expertise can be easily disseminated and you can be recognized as leaders in your field.
  8. 8. The Benefits of Blogging •  Positions you as experts in your field •  Makes your site attractive to search engines •  Allows you to engage your clients and customers in a conversation that is mutually beneficial
  9. 9. Active Blogging Actively telling a story and engaging in a conversation with constituents. Passive Blogging Using a blog to store information you are already creating; News, PR, Events, etc.
  10. 10. Blogs use RSS Which means Using RSS (Really Simple Syndication) you can make your information subscribe-able, share-able and tap-able by other social media tools.
  11. 11. Get Viral - YouTube
  12. 12. Instead of investing in TV air time, invest in the production of a series of viral videos or video promotions which get your message out. Have your website feature automatic feeds of the videos.
  13. 13. Connect with FaceBook
  14. 14. Facebook is another way to reach out to your constituency. Create constant opportunities for discussion. You can tie your news and events blog to your facebook page We can specifically target individuals based on age, occupation, location and interest to advertise to.
  15. 15. Let’s talk business - LinkedIn
  16. 16. You can create Groups in LinkedIn and invite your members to be a part of it, which means your logo on their LinkedIn Pages. Once you have a membership group we can reach out to the members with communications. We can target specific industries and age groups with targeted ads on LinkedIn.
  17. 17. E-newsletters
  18. 18. E-Newsletters Affordable, user friendly ways to communicate with your constituents.
  19. 19. e-Newsletters •  Keeps you in regular contact with customer. •  Permission – people have requested information so your marketing is targeted rather than scattershot. •  Even if your open rate is low – they are still being branded. •  It’s inexpensive – and it drives people to your website.
  20. 20. Are you a Twit?
  21. 21. Twitter is a way to keep in regular contact with your tribe and another way to be accessible to your constituents.
  22. 22. So what’s the catch with all this stuff?
  23. 23. Bad News It takes a little time, effort, consistency and patience. Good News Social Media can be used to reach new audiences with little cost and high return.
  24. 24. Promote Your Social Media If you build it, They most certainly will NOT come – Unless – you tell them to. •  Print ads •  Radio & TV •  Brochures •  Newsletters •  E-newsletters •  Business cards & letterhead •  E-mail signatures •  Everything else!
  25. 25. You have to invest to get the return •  Recognize Web as a priority •  Devote staff hours •  Find ways for users to contribute •  Get creative •  Empower Employee(s)
  26. 26. Thank you. Our website: VibrantCompany.com Bijoy Datta, Director of Client Relations: bijoy@vibrantcompany.com

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