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Leatherstocking AEA: Fundraising Focus from Fund Development and Marketing Partnership
 

Leatherstocking AEA: Fundraising Focus from Fund Development and Marketing Partnership

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Leatherstocking AEA program presentation by Paul Adamo, Vice President for College Advancement, College at Oneonta, on Fund Development and Marketing Partnership: Increasing Your Nonprofit's ...

Leatherstocking AEA program presentation by Paul Adamo, Vice President for College Advancement, College at Oneonta, on Fund Development and Marketing Partnership: Increasing Your Nonprofit's Success.

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    Leatherstocking AEA: Fundraising Focus from Fund Development and Marketing Partnership Leatherstocking AEA: Fundraising Focus from Fund Development and Marketing Partnership Presentation Transcript

    • The Partnership Between Fundraising and Marketing
      Paul J. Adamo
      Vice President for College Advancement, SUNY Oneonta and Executive Director of the
      College At Oneonta Foundation
      (607) 436-2535
      adamopj@oneonta.edu
      April 20, 2011
    • The Mission
      • Examine Your Mission Statement.
      • Do Others Understand it?
      • Can Charitable Giving Support It?
      • Are Your Policies All Related to It?
      The Mission of the State University College at Oneonta Foundation is to raise and administer gifts and grants to enhance the academic status of the College through endowment, scholarships and institutional programs.
      SUNY College at Oneonta unites excellence in teaching, scholarship, civic engagement, and stewardship to create a student-centered learning community.
    • The Donor Cycle and Dependency on Marketing
    • Why? Why now? Why me?
      Yes, I will make the gift you asked for. How do we get started?
    • Why is (Name of Your Organization) worthy of receiving gifts and grants?
    • The Four P’s of Marketing
      Product
      Placement
      Price
      Promotion
    • The Four D’s of Donors
      Loyal Donors
      New Donors
      Lapsed Donors
      Never Donors
    • The SUNY Oneonta Alumni Prospect Base
      Define Your Donors
      Develop Your Strategies
    • Generations of Donors & Fundraising Strategies
      • Silent Generation Age 65+
      Give out of Loyalty, Respond to Authority, Respond to Direct Mail, Do not Respond well to Phone
      • Boomers Ages 46-64
      Give to Create Change, Respond to Emotion, Respond to Mail and Phone
      • Gen X Ages 30-45
      Cluster giving around Causes, Respond to Cell Phones, On-line and Social Media
      • Gen Y Ages 18-29
      Focus on Community, Similar to Gen X except value money differently (i.e. $100 is $10 to Boomers)
    • Leadership
      Every Board Member, Every Year
      Volunteer Committees
      Staff