Crop Partnership Presentation Final

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Presentation about partnership between NY Council of Nonprofits, the statewide nonprofit association, and Creating Rural Opportunities Partnership, a provider of after school programs for 17 school districts in Otsego and Delaware Counties. The partnership involves NYCON providing social media training to help CROP create a social network to better connect parents and school districts, and ultimately help CROP develop a proposed foundation or friends group to support and solicit charitable contributions for sustaining after school programs.

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  • Crop Partnership Presentation Final

    1. 1. 21 st CCLC: Model for Sustainability and Engagement Kris Kaschak, Director ONC BOCES CROP [email_address] Andrew Marietta, NYCON Regional Manager [email_address]
    2. 2. ONC BOCES CROP After School/Summer Program <ul><li>Kris Kaschak , Program Director, Creating Rural Opportunities Partnership (CROP) </li></ul><ul><li>Otsego Northern Catskills (ONC) Board of Cooperative Educational Service (BOCES ) serves as the Local Educational Agency (LEA) </li></ul><ul><ul><li>ONC BOCES provides cooperative educational services for students when costs would be prohibitive for individual rural districts </li></ul></ul><ul><ul><li>The CROP after school and summer program is one such service </li></ul></ul><ul><li>CROP – A 21 st Century Community Learning Center Program </li></ul><ul><ul><li>After School and Summer Academic Enrichment Program, for students K-8 </li></ul></ul><ul><ul><li>Began in 2000 with 6 schools and 500 students; has grown to 16 schools and 1260 kids </li></ul></ul><ul><ul><li>Location: </li></ul></ul><ul><ul><ul><li>More cows as neighbors than people! </li></ul></ul></ul><ul><ul><li>Partners: </li></ul></ul><ul><ul><ul><li>16 School rural school districts/program sites </li></ul></ul></ul><ul><ul><ul><li>9 Community Based Organizations </li></ul></ul></ul><ul><ul><ul><li>(Prevention educators, Wilderness Education, </li></ul></ul></ul><ul><ul><ul><li>Arts Groups, and Character Education) </li></ul></ul></ul><ul><ul><li>Goals: </li></ul></ul><ul><ul><ul><li>Provide academic enrichment for students </li></ul></ul></ul><ul><ul><ul><li>Provide youth development for students </li></ul></ul></ul><ul><ul><ul><li>Provide parent educational opportunities </li></ul></ul></ul>
    3. 3. ONC BOCES CROP After School/Summer Program <ul><ul><li>Challenges that seem to affect ALL 21 st CCLC programs: </li></ul></ul><ul><ul><ul><li>Who has sustainability challenges? </li></ul></ul></ul><ul><ul><ul><ul><li>Funding only good for 5 years, stiff competition, limited/level federal funding, no state dollars </li></ul></ul></ul></ul><ul><ul><ul><li>Who has parent involvement and parental education challenges? </li></ul></ul></ul><ul><ul><ul><ul><li>Single parent families, parent/guardians working multiple jobs, limited transportation opportunities, varied educational levels, conditions of poverty, families frequently move </li></ul></ul></ul></ul><ul><ul><ul><li>Who has communication challenges? </li></ul></ul></ul><ul><ul><ul><ul><li>Large geographic areas, limited transportation and high costs of transportation, limited computer access/familiarity, parent/guardians working multiple jobs, limited time </li></ul></ul></ul></ul><ul><ul><li>New Partner for Round 5, 21 st CCLC Funding: </li></ul></ul><ul><ul><ul><li>New York Council of Non-Profits (NYCON) formerly the Council of Community Services of New York State (CCSNYS) </li></ul></ul></ul><ul><ul><ul><li>Purpose of Partnership: Provide professional development and a framework to develop a social networking communication and fundraising model for administrators, community partners, staff, and family members </li></ul></ul></ul><ul><ul><ul><li>Indirect Purpose: Provide families and staff with social networking experience and technology education opportunities </li></ul></ul></ul>
    4. 4. <ul><li>Andrew Marietta , Regional Manager, Central NY Office </li></ul><ul><li>NYCON serves as NY’s state nonprofit association </li></ul><ul><ul><li>Works to build the capacity of nonprofits and communities to enhance the quality of life in New York State.   </li></ul></ul><ul><ul><li>Provides a wide array of specialized technical assistance services, including legal and financial, to nonprofits of all kinds in a staff-based, multidisciplinary team model.  </li></ul></ul><ul><ul><li>Also provides an array of group purchasing, insurance and employee benefits </li></ul></ul><ul><li>Building Nonprofit Capacity </li></ul><ul><ul><li>NYCON provides specialized training for nonprofits </li></ul></ul><ul><ul><li>Web 2.0 has become focus area for nonprofits </li></ul></ul><ul><ul><li>Presents numerous opportunities and minimal investment </li></ul></ul>
    5. 5. Harnessing Social Networking for Success
    6. 6. http://nyconsocialmediainfo.wikispaces.com/CROP No Handouts?! What Kind of Workshop is This?
    7. 7. Our goals… <ul><li>Parent/family involvement and education </li></ul><ul><ul><li>Technology and online tools </li></ul></ul><ul><li>Improved and expanded organization and communication </li></ul><ul><li>Building a foundation for sustainability </li></ul>
    8. 8. <ul><li>Who’s heard of… </li></ul><ul><li>Wikis </li></ul><ul><li>Blogs </li></ul><ul><li>MySpace & Facebook </li></ul><ul><li>Flikr </li></ul><ul><li>RSS Feeds </li></ul><ul><li>Delicious </li></ul><ul><li>Twitter </li></ul><ul><li>Others? </li></ul>
    9. 9. What is Social Networking? <ul><li>“ Online communities of people who share interests and/or activities , or who are interested in exploring the interests and activities of others . Most social network services are web based and provide a variety of ways for users to interact, such as e-mail and instant messaging services.” Social Networking in Plain English </li></ul>
    10. 10. Connect & Communicate
    11. 11. The Internet has made distances shorter and the world smaller. http://www.internetworldstats.com/emarketing.htm
    12. 12. How will we use Social Networks?
    13. 13. CROP Social Network <ul><li>Facebook </li></ul><ul><li>Blogger </li></ul><ul><li>Google Group </li></ul><ul><li>Wiki </li></ul><ul><li>Constant Contact </li></ul>
    14. 16. BethKanter .org Includes Journal (text) Video (vlogs) Screencasts Podcasts Photos Widgets Tag Cloud (and more!) How do you engage a community? 90% Lurk 9% Respond 1% Post 18 month “turn around”
    15. 18. I (heart) Google
    16. 21. Create Community Connect & Communicate Position CROP as resource Support Families & Children Raise $$$$$$ Inform & Educate Marketing & Branding Listen
    17. 22. Behold… The CROP Old Way <ul><li>Assess and determine parent/staff interest </li></ul><ul><li>Plan program/event </li></ul><ul><li>Ask for parent feedback (receive little) </li></ul><ul><li>Post and send home announcements </li></ul><ul><li>Send and mail flyer to parents/students </li></ul><ul><li>Wonder why same few people attend </li></ul><ul><li>Do it again next year </li></ul>
    18. 23. The Old Way <ul><li>You push Out….then what? </li></ul>
    19. 24. The New CROP Way <ul><li>Create Facebook Group network </li></ul><ul><li>Assess need for event/program using online survey </li></ul><ul><li>Plan event/program using Google Group </li></ul><ul><li>Post the program/event idea on your blog and wiki – ask for feedback and comments </li></ul><ul><li>Get responses from parents, coordinators, and school officials </li></ul><ul><li>Reshape event based on input </li></ul><ul><li>Post event to Facebook </li></ul><ul><li>Promote event with Constant Contact and Blog </li></ul><ul><li>Wonder why so many people are showing up </li></ul><ul><li>Post to Facebook and blog about your experience, get responses online from attendees the next day along with feedback for next year’s event! </li></ul>
    20. 25. Sustainability <ul><li>Planning for the future </li></ul><ul><ul><li>Social Network </li></ul></ul><ul><ul><ul><li>Donations </li></ul></ul></ul><ul><ul><ul><li>In-kind support </li></ul></ul></ul><ul><ul><ul><li>Volunteers </li></ul></ul></ul><ul><ul><li>Foundation </li></ul></ul><ul><ul><ul><li>Tax deduction </li></ul></ul></ul><ul><ul><ul><li>Grant opportunities </li></ul></ul></ul>
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