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Enterprise 2.0:                            How to manage business through the digital                            revolutio...
Who are we?                            A research, development and digital training company                            We ...
Presentation:                            What is Enterprise 2.0                            How to manage digital disruptio...
What is Enterprise 2.0?                              “......the use of social software platforms                          ...
What is Enterprise 2.0?                              Enterprise 2.0 creates competitive advantage through                 ...
Some facts and Figures:                            72 of the top 100 DOW companies have E2 Strategies                     ...
Business/Customer Relationship          In the beginning it was...         take it from usTuesday, 15 November 2011
Business/Customer Relationship 1.0                                                take it from us                         ...
Business/Customer Relationship 2.0                                               we’ll take it from each other            ...
The Challenge                            To manage business change                            through the digital revoluti...
Confused in a confusing landscape?Tuesday, 15 November 2011
Engage. Communicate, Collaborate, Innovate.   Innovate   Collaborate   Communicate                 Close networks         ...
How are businesses using Social Media?Tuesday, 15 November 2011
Our recent Business Survey asked                              What business problems                              does Soc...
“its good for PR.”Tuesday, 15 November 2011
“we use it to help us recruit”Tuesday, 15 November 2011
“Something the Marketing                               department does.”Tuesday, 15 November 2011
“I don’t really know                            you’d have to ask our                              Marketing team”.Tuesday...
“F**k knows. Its something                            the young people do..but it                                 seems to...
The Digital Revolution disrupts ...                            Work                            Business Planning          ...
Enterprise 2.0                            ...its not just about technology!Tuesday, 15 November 2011
...is about people                            “Communications tools don’t get socially                            interest...
The Digital Revolution requires ...                    Planned organisational change..                    Its about...    ...
Case Studies                            So how have businesses been                            embracing Enterprise 2.0?Tu...
Enterprise 2.0 Case StudiesTuesday, 15 November 2011
Knowledge Management and Internal Comms                               “Social Media now makes sense. We’ve developed a Wik...
Enterprise 2.0 Case StudiesTuesday, 15 November 2011
New Product Development                            Scapa is a worldwide leading manufacturer of bonding                   ...
New market entry: Healthcare                            Solution: Undertake Digital Advantage Evaluation to               ...
New market entry: Healthcare                            Solution: Undertake Digital Advantage Evaluation to               ...
“..with a huge variety of adhesives on the                               market ...the strategic use of these tools have  ...
Enterprise 2.0 Case StudiesTuesday, 15 November 2011
PLM Overview                                    Business                                    Strategy                      ...
Social PLM                             PLM Overview                                    Business                           ...
Social PLM                             PLM Overview                                    Business      dynamic position     ...
Social PLM                                PLM Overview                              working in                            ...
Social PLM                                PLM Overview                              working in                            ...
Social PLM                                PLM Overview                              working in                            ...
Social PLM                                PLM Overview                              working in                            ...
Where do I start?                            Lockheed MartinTuesday, 15 November 2011
“Think big, start small, move fast”                            Lockheed MartinTuesday, 15 November 2011
You need an Enterprise 2.0 planTuesday, 15 November 2011
Your Enterprise 2.0 Plan                             step 1 -------- step 2 ---------- step 3                             ...
Your Enterprise 2.0 Plan                                     step 1 -------- step 2 ---------- step 3                     ...
Your Enterprise 2.0 Plan                             step 1 -------- step 2 ---------- step 3                             ...
Your Enterprise 2.0 Plan                              step 1 -------- step 2 ---------- step 3                            ...
Your Enterprise 2.0 Plan                                     step 1 -------- step 2 ---------- step 3                     ...
Your Enterprise 2.0 Plan                                     step 1 -------- step 2 ---------- step 3                     ...
Your Enterprise 2.0 Plan                             step 1 -------- step 2 ---------- step 3                             ...
Your Enterprise 2.0 Plan                             step 1 -------- step 2 ---------- step 3                             ...
Your Enterprise 2.0 Plan                             step 1 -------- step 2 ---------- step 3                             ...
Your Enterprise 2.0 Plan                             step 1 -------- step 2 ---------- step 3                             ...
Your Enterprise 2.0 Plan                             step 1 -------- step 2 ---------- step 3                             ...
Your Enterprise 2.0 Plan                             step 1 -------- step 2 ---------- step 3                             ...
Specific Solutions include:                            Integrated Digital Business Strategies                            In...
Demonstrable Business Benefits                            Effective Employee, Supplier, Customer Engagement                ...
Q and A                              Digital Changes Everything…                            www.thewhiteroom.coTuesday, 15...
Web Resources                            enterprise2.com                            brainyard.com                         ...
How not to adopt a digital media strategy..Tuesday, 15 November 2011
Tuesday, 15 November 2011
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  1. 1. Enterprise 2.0: How to manage business through the digital revolutionTuesday, 15 November 2011
  2. 2. Who are we? A research, development and digital training company We help business manage the shift from analogue to digitalTuesday, 15 November 2011
  3. 3. Presentation: What is Enterprise 2.0 How to manage digital disruption Case Studies Business BenefitsTuesday, 15 November 2011
  4. 4. What is Enterprise 2.0? “......the use of social software platforms within companies, or between companies and their partners or customers” Andrew McAfee Associate Professor, Harvard Business SchoolTuesday, 15 November 2011
  5. 5. What is Enterprise 2.0? Enterprise 2.0 creates competitive advantage through interactive and collaborative business models. In this sense, Enterprise 2.0 is not a vision for the future, but today’s reality. It has become a business imperative. James Conner, COO, OracleTuesday, 15 November 2011
  6. 6. Some facts and Figures: 72 of the top 100 DOW companies have E2 Strategies 4 of the top 100 FTSE companies have E2 StrategiesTuesday, 15 November 2011
  7. 7. Business/Customer Relationship In the beginning it was... take it from usTuesday, 15 November 2011
  8. 8. Business/Customer Relationship 1.0 take it from us and our friendsTuesday, 15 November 2011
  9. 9. Business/Customer Relationship 2.0 we’ll take it from each other the audience is no longer (just) the audienceTuesday, 15 November 2011
  10. 10. The Challenge To manage business change through the digital revolutionTuesday, 15 November 2011
  11. 11. Confused in a confusing landscape?Tuesday, 15 November 2011
  12. 12. Engage. Communicate, Collaborate, Innovate. Innovate Collaborate Communicate Close networks Distributed networksTuesday, 15 November 2011
  13. 13. How are businesses using Social Media?Tuesday, 15 November 2011
  14. 14. Our recent Business Survey asked What business problems does Social Media Solve?Tuesday, 15 November 2011
  15. 15. “its good for PR.”Tuesday, 15 November 2011
  16. 16. “we use it to help us recruit”Tuesday, 15 November 2011
  17. 17. “Something the Marketing department does.”Tuesday, 15 November 2011
  18. 18. “I don’t really know you’d have to ask our Marketing team”.Tuesday, 15 November 2011
  19. 19. “F**k knows. Its something the young people do..but it seems to work”.Tuesday, 15 November 2011
  20. 20. The Digital Revolution disrupts ... Work Business Planning Business Processes Communications Collaboration, Supply Chains Markets TechnologyTuesday, 15 November 2011
  21. 21. Enterprise 2.0 ...its not just about technology!Tuesday, 15 November 2011
  22. 22. ...is about people “Communications tools don’t get socially interesting until they get technologically boring” Clay Shirky (Here Comes Everybody: The Power of Organising Without Organizations)Tuesday, 15 November 2011
  23. 23. The Digital Revolution requires ... Planned organisational change.. Its about... People, Process, Training, TechnologyTuesday, 15 November 2011
  24. 24. Case Studies So how have businesses been embracing Enterprise 2.0?Tuesday, 15 November 2011
  25. 25. Enterprise 2.0 Case StudiesTuesday, 15 November 2011
  26. 26. Knowledge Management and Internal Comms “Social Media now makes sense. We’ve developed a Wiki to capture and manage our knowledge. We’ve rebuilt our Intranet as a Social Platform - as a central point of Knowledge Management, communication and collaboration. We’ve trained people and are beginning transformed our business.” Clive Memmet Manchester CoCTuesday, 15 November 2011
  27. 27. Enterprise 2.0 Case StudiesTuesday, 15 November 2011
  28. 28. New Product Development Scapa is a worldwide leading manufacturer of bonding products and adhesive components for applications in the electronics, medical, industrial and transportation markets. UK and Group headquarters located in Ashton under Lyne.Tuesday, 15 November 2011
  29. 29. New market entry: Healthcare Solution: Undertake Digital Advantage Evaluation to understand both capacity and potential of their organisation.Tuesday, 15 November 2011
  30. 30. New market entry: Healthcare Solution: Undertake Digital Advantage Evaluation to understand both capacity and potential of their organisation. Results: - International Management Meetings now prepared and undertaken using - Engagement of focus groups of Healthcare workers to develop and design new adhesive wound dressings. - Plus this allowed Scapa to launch adapted product line into a market worth £ 1.3m paTuesday, 15 November 2011
  31. 31. “..with a huge variety of adhesives on the market ...the strategic use of these tools have allowed us to prioritise new products for new markets at minimal expense.” Barry Andrew Global Commercial DirectorTuesday, 15 November 2011
  32. 32. Enterprise 2.0 Case StudiesTuesday, 15 November 2011
  33. 33. PLM Overview Business Strategy Portfolio NPD Sales Plan Plan BOMs Manufacturing Plan Suppliers Production Logistics Sales PlanTuesday, 15 November 2011
  34. 34. Social PLM PLM Overview Business Strategy Portfolio NPD Sales Plan Plan BOMs Manufacturing Plan Suppliers Production Logistics Sales PlanTuesday, 15 November 2011
  35. 35. Social PLM PLM Overview Business dynamic position Strategy for employees to engage with Portfolio NPD Sales Plan Plan BOMs Manufacturing Plan Suppliers Production Logistics Sales PlanTuesday, 15 November 2011
  36. 36. Social PLM PLM Overview working in virtual project Business dynamic position teams Strategy for employees to engage with Portfolio NPD Sales Plan Plan BOMs Manufacturing Plan Suppliers Production Logistics Sales PlanTuesday, 15 November 2011
  37. 37. Social PLM PLM Overview working in virtual project Business dynamic position teams Strategy for employees to engage with Portfolio NPD Sales Plan Plan BOMs Manufacturing Plan relationship management Suppliers Production through digital Logistics Sales Plan involvementTuesday, 15 November 2011
  38. 38. Social PLM PLM Overview working in virtual project Business dynamic position teams Strategy for employees to engage with Portfolio NPD collaborate Sales Plan Plan on BOM / material generation BOMs Manufacturing Plan relationship management Suppliers Production through digital Logistics Sales Plan involvementTuesday, 15 November 2011
  39. 39. Social PLM PLM Overview working in virtual project Business dynamic position teams Strategy for employees to engage with Portfolio NPD collaborate Sales Plan Plan on BOM / material the ability to generation comment on what they BOMs Manufacturing are working on Plan relationship management Suppliers Production through digital Logistics Sales Plan involvementTuesday, 15 November 2011
  40. 40. Where do I start? Lockheed MartinTuesday, 15 November 2011
  41. 41. “Think big, start small, move fast” Lockheed MartinTuesday, 15 November 2011
  42. 42. You need an Enterprise 2.0 planTuesday, 15 November 2011
  43. 43. Your Enterprise 2.0 Plan step 1 -------- step 2 ---------- step 3 Get a Complete PictureTuesday, 15 November 2011
  44. 44. Your Enterprise 2.0 Plan step 1 -------- step 2 ---------- step 3 Get a Complete Picture Undertake a detailed assessment of your:Tuesday, 15 November 2011
  45. 45. Your Enterprise 2.0 Plan step 1 -------- step 2 ---------- step 3 Get a Complete Picture Undertake a detailed assessment of your: business • business vision and objectivesTuesday, 15 November 2011
  46. 46. Your Enterprise 2.0 Plan step 1 -------- step 2 ---------- step 3 Get a Complete Picture Undertake a detailed assessment of your: business • business vision and objectives people • connectivity, culture & communicationsTuesday, 15 November 2011
  47. 47. Your Enterprise 2.0 Plan step 1 -------- step 2 ---------- step 3 Get a Complete Picture Undertake a detailed assessment of your: business • business vision and objectives people • connectivity, culture & communications technology • ICT infrastructureTuesday, 15 November 2011
  48. 48. Your Enterprise 2.0 Plan step 1 -------- step 2 ---------- step 3 Get a Complete Picture Undertake a detailed assessment of your: business • business vision and objectives people • connectivity, culture & communications technology • ICT infrastructure Benchmark your digital competenceTuesday, 15 November 2011
  49. 49. Your Enterprise 2.0 Plan step 1 -------- step 2 ---------- step 3 Create a plan Based on analysis of your organisation we:Tuesday, 15 November 2011
  50. 50. Your Enterprise 2.0 Plan step 1 -------- step 2 ---------- step 3 Create a plan Based on analysis of your organisation: • Select appropriate enterprise 2.0 toolsTuesday, 15 November 2011
  51. 51. Your Enterprise 2.0 Plan step 1 -------- step 2 ---------- step 3 Create a plan Based on analysis of your organisation we: • Select appropriate enterprise 2.0 tools • Identify key personnel and activitiesTuesday, 15 November 2011
  52. 52. Your Enterprise 2.0 Plan step 1 -------- step 2 ---------- step 3 Create a plan Based on analysis of your organisation we: • Select appropriate enterprise 2.0 tools • Identify key personnel and activities • Devise a pilot programmeTuesday, 15 November 2011
  53. 53. Your Enterprise 2.0 Plan step 1 -------- step 2 ---------- step 3 Create a plan Based on analysis of your organisation we: • Select appropriate Enterprise 2.0 tools • Develop a paper prototype • Identify key personnel and activities • Identify KPIs • Develop ROI frameworkTuesday, 15 November 2011
  54. 54. Your Enterprise 2.0 Plan step 1 -------- step 2 ---------- step 3 Implement your plan • Implement the plan • Inspire & train key personnel • Place community manager • Evaluate & monitor • Ensure your return on investment • Roll out...Tuesday, 15 November 2011
  55. 55. Specific Solutions include: Integrated Digital Business Strategies Internal and external Communication Strategies Adoption of useful Web and Mobile Apps Internal and external Collaboration Groups New jobs - Community Managers Usable and Useful Intranets/Dashboards Data Visualisation Tools Make Media Projects Tailored Training Data AnalyticsTuesday, 15 November 2011
  56. 56. Demonstrable Business Benefits Effective Employee, Supplier, Customer Engagement Vastly Improved Knowledge Management Improved Internal and External Communication Improved Internal and External Collaboration ‘Open’ Innovation, Increased Productivity Improved ProfitTuesday, 15 November 2011
  57. 57. Q and A Digital Changes Everything… www.thewhiteroom.coTuesday, 15 November 2011
  58. 58. Web Resources enterprise2.com brainyard.com melcrum.comTuesday, 15 November 2011
  59. 59. How not to adopt a digital media strategy..Tuesday, 15 November 2011
  60. 60. Tuesday, 15 November 2011
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