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How to build a product in the legal industry that lawyers will actually buy.

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  • 1. How to build a product in the legal industry that lawyers will actually buy. Oct 9, 2013
  • 2. How to build a product in the legal industry that lawyers will actually buy. ANDY WILSON andy@logik.com twitter: @iDedupe Quick facts... 10 year legal-tech vet Virginia Tech alum Bay Area resident Efficiency junky CEO & CO-FOUNDER of LOGIK Your speaker
  • 3. How to build a product in the legal industry that lawyers will actually buy. 3EXAMPLES
  • 4. How to build a product in the legal industry that lawyers will actually buy. A better way to prepare for IP- based litigation.
  • 5. How to build a product in the legal industry that lawyers will actually buy. A better way to search for case-law without using simple keywords.
  • 6. How to build a product in the legal industry that lawyers will actually buy. An easier way for lawyers to market themselves and get more business.
  • 7. How to build a product in the legal industry that lawyers will actually buy. IP litigation research Case law research Sales & marketing
  • 8. How to build a product in the legal industry that lawyers will actually buy. IP litigation research Case law research Sales & marketing LexMachina UpCounsel Judicata
  • 9. How to build a product in the legal industry that lawyers will actually buy. These are three things attorneys are already doing today, but these companies are using the internet and data to make them more convenient.
  • 10. How to build a product in the legal industry that lawyers will actually buy. w“Convenience on the internet is basically achieved by two things: speed, and cognitive ease.” Co-founder of Twitter Ev Williams http://www.wired.com/business/2013/09/ev-williams-xoxoQuote from:
  • 11. How to build a product in the legal industry that lawyers will actually buy. Where can you find ideas for products? BUT HOW ?
  • 12. How to build a product in the legal industry that lawyers will actually buy. 3 IDEAS
  • 13. How to build a product in the legal industry that lawyers will actually buy. 1GET A J.O.B. Or an internship. Or use an existing legal product.
  • 14. How to build a product in the legal industry that lawyers will actually buy. 2 MAKE OBSERVATIONS Count the number of steps you take to do something that you and a lot of others do everyday.
  • 15. How to build a product in the legal industry that lawyers will actually buy. 3REFLECT AND IMPROVE Then think about how you can leverage the internet and data to improve the process with fewer steps.
  • 16. How to build a product in the legal industry that lawyers will actually buy. vs You want to be this You DO NOT want to be this Click. Watch. Travel. Find movie. Stand in line. Pay. Travel. Load. Clean DVD for scratches. Watch. Travel. Return movie. 2 steps 10 steps!
  • 17. How to build a product in the legal industry that lawyers will actually buy. ALL OF THE LAWYERS MOST OF THE LAWYERS SOME OF THE LAWYERS FEW OF THE LAWYERS ALL OF THE TIME MOST OF THE TIME SOME OF THE TIME VERY LITTLE OF THE TIME ! ! 2 PLOT YOUR PRODUCT IDEA D http://insideintercom.io/features-and-physics-envy/Chart concept from:
  • 18. How to build a product in the legal industry that lawyers will actually buy. ALL OF THE LAWYERS MOST OF THE LAWYERS SOME OF THE LAWYERS FEW OF THE LAWYERS ALL OF THE TIME MOST OF THE TIME SOME OF THE TIME VERY LITTLE OF THE TIME GOOD EXAMPLES... JUDICATALEX MACHINA UP COUNSEL
  • 19. How to build a product in the legal industry that lawyers will actually buy. ALL OF THE LAWYERS MOST OF THE LAWYERS SOME OF THE LAWYERS FEW OF THE LAWYERS ALL OF THE TIME MOST OF THE TIME SOME OF THE TIME VERY LITTLE OF THE TIME BAD EXAMPLES... Bang with lawyer friends A way better stapler
  • 20. How to build a product in the legal industry that lawyers will actually buy. ALL OF THE LAWYERS MOST OF THE LAWYERS SOME OF THE LAWYERS FEW OF THE LAWYERS ALL OF THE TIME MOST OF THE TIME SOME OF THE TIME VERY LITTLE OF THE TIME SOME (maybe good) IDEAS... Match.com for new clients SCOTUS Decision Predictor Asana for Lawyers Campfire for Lawyers (better sales)(make better decisions) (better task management) (virtual watercooler)
  • 21. How to build a product in the legal industry that lawyers will actually buy. FEWER STEPSTO DO WHAT YOU ALREADY DO TODAY Finding a good idea for a legal product is as simple as identifying...
  • 22. How to build a product in the legal industry that lawyers will actually buy. YOU STILLNeed to do your research, design the product, build a team, build the product, learn how to market and sell it, build a strong culture and brand, etc. etc. etc. etc. Well, it’s not THAT simple...
  • 23. How to build a product in the legal industry that lawyers will actually buy. wSoftware is eating the world. Founder of Netscape. Co-founder of Andreessen Horowitz. Marc Andreessen “ “
  • 24. How to build a product in the legal industry that lawyers will actually buy. START NOW There’s never been a better time to start a tech company, so...
  • 25. How to build a product in the legal industry that lawyers will actually buy. logikcull.com THANK YOU! One step to start doing eDiscovery, from anywhere.