臉書行銷粉絲煉金術
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臉書行銷粉絲煉金術

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遇到許多的學員、客戶都反應一個問題:「我建立了粉絲專頁,但是粉絲一直都沒有明顯的增長,究竟要怎麼經營?臉書行銷 ...

遇到許多的學員、客戶都反應一個問題:「我建立了粉絲專頁,但是粉絲一直都沒有明顯的增長,究竟要怎麼經營?臉書行銷 (Facebook行銷)真的有用、有效嗎?我能在上面賺到錢嗎?」如果您也有同樣的問題,您一定不要錯過「臉書行銷粉絲煉金術」課程!

「臉書行銷粉絲煉金術」課程主要便是希望讓店家學習到如何真正的建立「大批」的忠實粉絲,並且從中讓粉絲真正的轉換成顧客!現在就趕緊報名吧!

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臉書行銷粉絲煉金術 臉書行銷粉絲煉金術 Presentation Transcript

  • Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com START STAGE Beijing Taiwan Paris New York TC 臉書行行銷 粉絲煉煉㈮㊎金金術 ㆝天長互動創意㈲㊒有限公司 www.tien-chang.com Version 1.1 2013.08.27
  • Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com 創意 思考技巧 網路路行行銷 簡報技巧 青輔會「青年年創業教育育成輔導計畫」評審 ㈸㊘勞勞委會「多元就業開發方案」諮詢輔導委員 經濟部㆗㊥中小㈽㊭企業處「電子商務競賽」督導 台㆗㊥中科技大㈻㊫學 網路路行行銷 兼任講師 台北北城市大㈻㊫學.聖約翰科技大㈻㊫學 網路路行行銷 業界講師 台北北市動物園 貓熊明信片設計競賽評審 andyliu@tien-chang.comhttp://andyliudesign.idv.tw 劉劉滄碩(Andy Liu)
  • Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com 粉絲煉煉㈮㊎金金術 正妹暗黑臉書行行銷
  • Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com 首部曲為何選擇臉書?
  • Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com 1.11billion Monthly active usersMarch 2013 Report Global
  • Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com 7.51/ monthly for mobile March 2013 billion Report Global
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  • Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com Report Taiwan 51% 49% 52% 25 ~ 42歲
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  • Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com ㆓㈡㊁二部曲必須先搞懂得㆒㈠㊀一件事
  • Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com 生小孩 粉絲 凝聚力力
  • Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com 充分 準備 經營粉絲專頁的幾㊠項事 觸及 ㆟人數數 參參與 互動 粉絲數數
  • Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com 粉絲專⾴頁 社團 特⾊色 權限 信箱 名稱 公開、擬⼈人 適合開放與 封閉性組織 只可選擇公開 或不公開 可選擇公開 或僅受邀者或封閉 無 可擁有專屬的 社團信箱帳號 可⾃自定 不可⾃自定 Secret
  • Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com 粉絲專⾴頁 社團 應⽤用 程式 相簿 影⽚片 討論區 ⽀支援 不⽀支援 有 有 有 有 有 有 Secret
  • Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com 粉絲專⾴頁 社團 網誌 會員 訊息 群組 聊天 舉辦 活動 有 無 不⼀一定都能看到 都能接收到 無 有 可 可 Secret
  • Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com 粉絲專⾴頁 社團 會員數 限制 ⾏行銷 數據 聯外通 多重 管理員 無 無 有 無 ⽀支援 無 ⽀支援 ⽀支援 Secret
  • Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com ㆔㈢㊂三部曲如何開始?
  • Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com 幫我命㈴㊔名 Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com
  • Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com 粉絲專頁 命㈴㊔名技巧
  • Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com 想要按讚
  • Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com 充分 準備 粉絲專頁命㈴㊔名技巧 讀讀者 興趣 關鍵字 品牌 ㈴㊔名稱
  • Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com 充分 準備 您會選擇哪㆒㈠㊀一個呢? ㆝天長 互動創意 創意行行銷 加油讚
  • Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com 品牌 ㈴㊔名稱 大錯㈵㊕特錯 去掉品牌㈴㊔名稱更更棒喔! 粉絲專頁命㈴㊔名技巧
  • Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com 誘㆟人魅力力 擴大格局 增加吸引力力 讀讀者 興趣 粉絲專頁命㈴㊔名技巧
  • Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com 網路路行行銷流流程 延伸 連連結 行行銷 計畫 主題 設定 塑造 話題 顧客 情境 商品 目標族群
  • Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com 充分 準備 ㆝天長 互動創意 粉絲專頁擴大格局 簡報 技巧 創意 行行銷 網頁 設計
  • Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com 充分 準備 ㆝天長 ㊞印刷公司 粉絲專頁擴大格局 設計師 文化 創意 ㆟人脈 交流流
  • Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com 搜尋引擎 增加曝光量量 關鍵字 粉絲專頁命㈴㊔名技巧
  • Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com 充分 準備 您會選擇哪㆒㈠㊀一個呢? 瘦身減肥方 法食譜節食 運動減肥藥 產後瘦身瘦 小腹瘦大腿 愛瘦身
  • Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com ㆕㈣㊃四部曲粉絲煉煉㈮㊎金金術
  • Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com 粉絲煉煉㈮㊎金金術 ㆝天龍龍㈧㊇八部 ㆟人氣發文技巧
  • Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com 桂格燕麥 Case Study http://fb.com/Quaker
  • Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com 封面照片,決定形象 Key Points 851x315
  • Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com 營造情境、拉拉近感情Key Points
  • Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com 分享㈲㊒有用的㈾㊮資訊Key Points
  • Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com 常常提出㈲㊒有趣的問題 Key Points
  • Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com 製造小遊戲 Key Points
  • Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com 結合時事〜~ Key Points
  • Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com 創意趣味,增進品牌曝光Key Points
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  • Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com ㆝天龍龍㈧㊇八部㆟人氣發文技巧 ㈲㊒有趣 問題 ㈲㊒有用 ㈾㊮資訊 簡短 內容 視覺 風格
  • Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com ㆝天龍龍㈧㊇八部㆟人氣發文技巧 ?持續 固定 結合 時事 多元 嘗試
  • Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com 虛實 整合 虛實 整合
  • Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com 粉絲煉煉㈮㊎金金術 還沒結束喔!
  • Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com 買廣告
  • Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com 最終曲實務操作篇
  • Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com
  • Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com 話題 Case Study
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  • Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com 80,000customers served 1.8seconds a cup 320,000 Litres 270% Case Study
  • Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com 臉書行行銷 ㈥㊅六六大成功行行銷心法
  • Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com 充分 準備 ㈥㊅六六大成功行行銷心法 真誠 分享 交朋友 熱情 互動
  • Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com 充分 準備 ㈥㊅六六大成功行行銷心法 需求 為要 擬㆟人化 持續 固定
  • Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com 分享必須是 Key Points ㈲㊒有用㈾㊮資訊 從客戶角度度出發
  • Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com Key Points 建立立關係 而非噱頭 長期V.S.短期
  • Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com 臉書行行銷粉絲煉煉㈮㊎金金術 2013/09/08(6HRs) 進階班 完整廣告刊登㊝優化 專屬設計行行銷策略略 NT$3,600NT$1,200NT$1,000 今㈰㊐日兩兩㆟人同行行 限額㈨㊈九㆟人
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  • Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com Q&A問題討論論 andyliudesign.idv.tw