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網路行銷最佳拍檔實戰班
 

網路行銷最佳拍檔實戰班

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有鑑於現在越來越多的行銷工具,從最古老的電子報到部落格(Blog)、噗浪(Plurk)、推特(Twitter)、臉書(Facebook),到現在熱門火紅的行動App,幾乎年年都有新...

有鑑於現在越來越多的行銷工具,從最古老的電子報到部落格(Blog)、噗浪(Plurk)、推特(Twitter)、臉書(Facebook),到現在熱門火紅的行動App,幾乎年年都有新鮮玩意,年年都要學習新的網路行銷工具,花了很多時間學習後,正要開展,又發現有新的行銷工具出現,永遠學不完,問題是學了這麼多、繳了這麼多學費後,究竟得到什麼呢?

因此「網路行銷最佳拍檔實戰班」將著重於基本網路行銷、社群行銷的觀念融會貫通,從根本概念著手,打通任督二脈,融會貫通部落格行銷、臉書行銷(Facebook行銷),讓您一次搞定搞定網路行銷、社群行銷的精髓並能學得實務操作技巧,不僅針對現在部落格行銷、臉書行銷可以派上用場,未來也不用再擔心新的行銷工具誕生,能夠輕鬆運用、轉換馬上就能接軌!

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    網路行銷最佳拍檔實戰班 網路行銷最佳拍檔實戰班 Presentation Transcript

    • START STAGE Beijing Taiwan Paris New York TC㆝天長互動創意㈲㊒有限公司 TIEN-CHANG INTERACTIVE CREATIVE CO., LTD. Gates 網路路行行銷 最佳拍檔實戰班
    • TC Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com 講師簡介 |Lector 青輔會「青年年創業教育育成輔導計畫」評審㈸㊘勞勞委會「多元就業開發方案」諮詢輔導委員經濟部㆗㊥中小㈽㊭企業處「電子商務競賽」督導台㆗㊥中科技大㈻㊫學 網路路行行銷 兼任講師台北北城市大㈻㊫學.聖約翰科技大㈻㊫學 網路路行行銷 業界講師台北北市動物園 貓熊明信片設計競賽評審 劉劉滄碩(Andy Liu) 創意 思考技巧 網路路行行銷 簡報技巧 andyliu@tien-chang.com http://andyliudesign.idv.tw
    • TC Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com Aces ㆝天㆘㊦下㈳㊓社群何其多
    • TC Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com Blog 部 落落 格Facebook 臉書 Aces 從何開始?
    • TC Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com Hypnotize 催眠 WHY? 為何選擇Facebook?
    • TC Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com 1.11billion Monthly active users March 2013 Report
    • TC Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com 751million/monthly for mobile 成本較低 使用率率率高 普及 Report March 2013
    • TC Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com Report Social 分鐘/㈪㊊月
    • TC Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com So Lo MoSocial Local Mobile 分享的力力量量打卡的魅力力即時互動
    • TC Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com Hypnotize 催眠 WHY? 為何還需要BLOG?
    • TC Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com 消費者行行為改變! Change Changes in Consumer Behavior
    • TC Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com Change Look ㊟注意 Interest 興趣 Buy 購買1 2 3 Search 搜尋
    • TC Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com BLOG 搜尋引擎文章累累積 Change
    • TC Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com Facebook BlogV.S. Secret 拍檔or敵㆟人
    • TC Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com Aces ㊝優勢列列表與應用 分享、傳播快速 互動性高 ㈳㊓社群功能完善 文章形式彈性 搜尋引擎偏好 開放性較高 用於宣傳、互動 用於內容經營 ㈳㊓社群行行銷 內容行行銷 經營您的粉絲群 建立立您的專家形象
    • TC Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com Let’s talk about FB Case Study
    • TC Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com 粉絲專頁 ㈳㊓社團V.S. Secret
    • TC Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com 粉絲專⾴頁 社團 特⾊色 權限 信箱 名稱 公開、擬⼈人 適合開放與 封閉性組織 只可選擇公開 或不公開 可選擇公開 或僅受邀者或封閉 無 可擁有專屬的 社團信箱帳號 可⾃自定 不可⾃自定 Secret
    • TC Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com 粉絲專⾴頁 社團 應⽤用 程式 相簿 影⽚片 討論區 ⽀支援 不⽀支援 有 有 有 有 有 有 Secret
    • TC Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com 粉絲專⾴頁 社團 網誌 會員 訊息 群組 聊天 舉辦 活動 有 無 不⼀一定都能看到 都能接收到 無 有 可 可 Secret
    • TC Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com 粉絲專⾴頁 社團 會員數 限制 ⾏行銷 數據 聯外通 多重 管理員 無 無 有 無 ⽀支援 無 ⽀支援 ⽀支援 Secret
    • TC Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com Secret ㈥㊅六六大成功行行銷心法 網路路行行銷
    • TC Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com 網路行銷流程 Story
    • TC Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com 真誠 分享交朋友 熱情互動 Key Points ㈥㊅六六大成功 行行銷心法
    • TC Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com 擬人化 需求為要 持 續 固 定 Key Points ㈥㊅六六大成功 行行銷心法
    • TC Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com Secret 粉絲專頁命㈴㊔名技巧 Facebook
    • TC Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com 命名技巧 01. 品牌名稱 大錯特錯不要來 ex: 華統五金行 Key Points
    • TC Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com 命名技巧 02. 針對讀者興趣議題 擴大格局 增加吸引力 ex: 創意行銷加油讚 Key Points
    • TC Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com 命名技巧 03. 適當利用關鍵字 Google 關鍵字工具 http://goo.gl/HYVUX Key Points
    • TC Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com Secret ㈦㊆七大㆟人氣發文技巧 Facebook
    • TC Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com 活 動連載 簡 短 多元嘗試統 整 問句 視覺/圖片
    • TC Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com 善 用 知 識 + Key Points ㈦㊆七大㆟人氣發文技巧
    • TC Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com 簡短 Key Points ㈦㊆七大㆟人氣發文技巧
    • TC Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com 視覺 圖片 影片 Key Points ㈦㊆七大㆟人氣發文技巧
    • TC Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com Key Points 連載 統整 ㈦㊆七大㆟人氣發文技巧
    • TC Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com 問句 Key Points ㈦㊆七大㆟人氣發文技巧
    • TC Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com 多元嘗試 笑話、促銷、特價 熱門話題 影片、音樂 Key Points ㈦㊆七大㆟人氣發文技巧
    • TC Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com 桂格燕麥 Case Study http://fb.com/Quaker
    • TC Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com 封面照片,決定形象 Key Points 851x315
    • TC Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com 營造情境、拉拉近感情 Key Points 403x403
    • TC Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com 分享㈲㊒有用的㈾㊮資訊 Key Points 403x403
    • TC Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com 常常提出㈲㊒有趣的問題 Key Points 403x403
    • TC Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com 製造些小遊戲! Key Points 403x403
    • TC Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com 結合時事〜~ Key Points 403x403
    • TC Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com 創意趣味,增進品牌曝光 Key Points 403x403
    • TC Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com 視覺風格統㆒㈠㊀一 Key Points 403x403
    • TC Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com 活動虛實整合 Key Points 403x403
    • TC Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com APP http://myapp.mymy.tw
    • TC Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com http://fb.com/IdeaCafe2013APP
    • TC Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com Case Study 案例例分享 停、看、聽
    • TC Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com 7-Eleven BYO Cup Day Case Study
    • Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com TC 話題 Case Study
    • Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com TC 趣味 Case Study
    • Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com TC 分享 Case Study
    • Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com TC 80,000customers served 1.8seconds a cup 320,000 Litres 270% Case Study
    • TC Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com Let’s talk about Blog Case Study
    • TC Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com Hypnotize 催眠 WHAT? ㊢寫部落落格的好處
    • TC Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com 付費 [免費]㉂自然搜尋排㈴㊔名 Secret 搜尋㊝優勢
    • TC Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com Secret 迷㆟人之處 塑造專家形象 多媒體整合 管理線上聲譽 建立顧客信任感
    • TC Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com Secret 部落落格賺錢之道 媒體邀稿寫作 出版社合作 演講、分享 銷售商品
    • TC Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com Secret ㆟人氣文章撰㊢寫術 BLOG
    • TC Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com 真誠 分享交朋友 熱情互動 Key Points ㈥㊅六六大成功 行行銷心法
    • TC Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com 擬人化 需求為要 持 續 固 定 Key Points ㈥㊅六六大成功 行行銷心法
    • TC Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com 聳動 標題 時 事 圖文影音 教學 問句 主題系列
    • TC Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com Key Points ㆟人氣文章撰㊢寫術 創意 文案 精精采 圖像 感㆟人 影音 圖文分享
    • TC Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com Key Points ㆟人氣文章撰㊢寫術 東區美食 居酒屋 主題系列列 獨㈵㊕特 連連載 ㆝天主教堂
    • TC Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com Key Points ㆟人氣文章撰㊢寫術 食譜 旅旅遊建議 教㈻㊫學文章 分享 ㉃至㆖㊤上 生活小撇步
    • TC Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com Key Points ㆟人氣文章撰㊢寫術 小㆔㈢㊂三(犀利利㆟人妻) 毒澱粉 結合時事 創造 流流量量 賤㆟人就是矯情
    • TC Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com Key Points ㆟人氣文章撰㊢寫術 相關 內容 迅速 發表 引導 討論論 結合時事
    • TC Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com Key Points ㆟人氣文章撰㊢寫術 運用數數字 ㈩㊉十大... 聳動標題 引㆟人 入勝 降降龍龍㈧㊇八掌...
    • TC Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com Key Points ㆟人氣文章撰㊢寫術 善用知識識+ 借力力 使力力
    • TC Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com Secret 文章風格養成術 BLOG
    • TC Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com Key Points 文章風格養成術 段落落 要短 段落落 空白 字體 大小 基本招式I
    • TC Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com Key Points 文章風格養成術 篇幅 ㊜適㆗㊥中 運用 連連載 顏色 ㊜適當 基本招式II
    • TC Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com Key Points 文章風格養成術 口語 方式 偶像 明星 用關 鍵字 ㆗㊥中階招式 http://goo.gl/a7vf
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    • TC Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com Secret 不不能說說說的經營技巧 BLOG
    • TC Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com Key Points 不不能說說說的經營技巧 每週 每㈰㊐日 固定 發文時間 週㆓㈡㊁二到週㆕㈣㊃四 9:00, 21:00 讀讀者養成術
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    • TC Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com Facebook BlogV.S. Secret 經營重點分享
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