WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141
Wednesday 25th June 2014
WWW.SOCIALSTAR.COM.AU | +61438390613 | @SirFord
WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141
Problem
How to stand out in a
noisy world
WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141
Solution
Attract rather than Find
WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141
But How?
“80 million people are
Googled every d...
WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141
Be Found
Google and social media is where peopl...
WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141
Lead People to You
WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141
Social Media Headache?
WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141
Keep it Simple
WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141
WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141
WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141
WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141
WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141
No longer a resume site
NOW
a powerful business...
WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141
Personal Branding
WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141
Who it works for
People Driven Businesses
WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141
It works because…
“90% of people trust a
peer r...
WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141
Push Marketing
• Advertising
• Marketing
• Ads
...
WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141
WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141
Create Attraction
Proven process
LeverageUnders...
WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141
Who is it for?
Everyone
WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141
Brand Assets
Tagline
Biography
Website
Photogra...
WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141
Step 1
Photography
WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141
Hero Shot
• White or dark background
• In studi...
WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141
Before…
Star Photos
After…
WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141
Before…
Star Photos
After…
WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141
Step 2
Tag Line
WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141
Tag Line
Tips
• Describe your value not your
jo...
WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141
Step 3
Biography
WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141
Full Bio
• 500 words max
• One page with photo
...
WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141
Before…
Star Bio’s
After…
WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141
Step 4
Website
WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141
Company Website
• Ensure you have your name,
ph...
WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141
Step 5 – Social Media Channels
WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141
Connection Channels
• LinkedIn
• Facebook
• Goo...
WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141
LinkedIn Offer
Professional Photo Shoot
Profess...
WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141
Websites
www.socialstar.com.au
www.andrewford.c...
WWW.SOCIALSTAR.COM.AU | +61438390613 | @SirFord
WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141
About Us…
WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141
Social Star specialises in digital branding adv...
The concept of branding yourself in a personal and authentic way; rather than simply
marketing impersonal messages or prod...
Personal
Branding for the individual. Build, utilise and
position your own personal digital assets to
cut through the crow...
PERSONAL WEBSITE
DIGITAL CRITIQUE & TRAINING
PROFESSIONAL BIOGRAPHY
BRANDING STRATEGY
PUBLIC RELATIONS
PROFESSIONAL PHOTOG...
Critique
Training
Website
Biography
Strategy
Photography
This is you
What do you do?
What are you doing online?
Evaluate. ...
WWW.SOCIALSTAR.COM.AU | +61438390613 | @SirFord
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Social Star - How to use LinkedIn for your Personal Brand by Andrew Ford

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This presentation by Andrew Ford, founder of Social Star, covers all the essential tips and tricks of how to leverage LinkedIn to establish a Powerful Personal Brand. It touches other social media such as the decline of Facebook and rise of Google Plus, however focusses on LinkedIn as the most powerful business tool available. Andrew's three step formula covers how to create your brand and details the five essential brand assets everyone needs to get right.

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Social Star - How to use LinkedIn for your Personal Brand by Andrew Ford

  1. 1. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Wednesday 25th June 2014
  2. 2. WWW.SOCIALSTAR.COM.AU | +61438390613 | @SirFord
  3. 3. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Problem How to stand out in a noisy world
  4. 4. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Solution Attract rather than Find
  5. 5. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 But How? “80 million people are Googled every day” - Ruby Media Group
  6. 6. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Be Found Google and social media is where people search for you and your business. Content is the key!
  7. 7. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Lead People to You
  8. 8. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Social Media Headache?
  9. 9. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Keep it Simple
  10. 10. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141
  11. 11. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141
  12. 12. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141
  13. 13. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141
  14. 14. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 No longer a resume site NOW a powerful business network LinkedIn
  15. 15. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Personal Branding
  16. 16. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Who it works for People Driven Businesses
  17. 17. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 It works because… “90% of people trust a peer recommendation and only 14% trust advertising” - Eric Qualman
  18. 18. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Push Marketing • Advertising • Marketing • Ads • Google SEM • Social ads • Push • Money • Quick and stop Change in Thinking Attraction Marketing • Branding • Networking • Content • Google SEO • Social posts • Attraction • Effort • Slow and continued
  19. 19. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141
  20. 20. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Create Attraction Proven process LeverageUnderstand Build
  21. 21. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Who is it for? Everyone
  22. 22. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Brand Assets Tagline Biography Website Photography Social Media
  23. 23. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Step 1 Photography
  24. 24. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Hero Shot • White or dark background • In studio • Chest up headshot • Open, friendly, smile • It’s all in the eyes • Think of yourself doing what you love at work • Dress as you would at work • Wear your star outfit Star Photos Personality Shots • What is your personality? • Bring several changes of clothes • Full length, siting, mix it up • Creative expressions • Be more you • Think of you doing an activity you love • Weekend wear
  25. 25. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Before… Star Photos After…
  26. 26. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Before… Star Photos After…
  27. 27. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Step 2 Tag Line
  28. 28. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Tag Line Tips • Describe your value not your job title • Make it key word specific for your services • Can feature your company name • Can tell a story, it depends on what your attracting Places • LinkedIn • Personal Website • Company Website • Biography • About.me • Facebook • Twitter • Google + • Pinterest
  29. 29. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Step 3 Biography
  30. 30. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Full Bio • 500 words max • One page with photo • Personality and qualifications • Written in third person • Personal website • Conferences Star Bio’s Short Bio • 300 words • LinkedIn, Facebook, Google + etc • Company website • Take out qualifications section
  31. 31. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Before… Star Bio’s After…
  32. 32. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Step 4 Website
  33. 33. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Company Website • Ensure you have your name, photo and bio there • Have LinkedIn connection • Have your photo correctly named • Have your information as text not images Star Website Personal Website • Buy www.yourname.com.au • If not available buy .net.au or .me.au • Create a site in Wix, Weebly, Wordpress or Square Space • Create a blog from here • Create links to your work website • Connect all social media
  34. 34. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Step 5 – Social Media Channels
  35. 35. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Connection Channels • LinkedIn • Facebook • Google + • Blog followers • Email subscriptions Social Star Broadcast Channels • Twitter • Pinterest • Instagram • YouTube • Snap Chat
  36. 36. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 LinkedIn Offer Professional Photo Shoot Professional Tag Line Professional Biography LinkedIn Workshop 2 hours Standard Price $1,500 Three 2 hour brand workshops one to one Full LinkedIn review Personal brand website Three months of brand coaching Full brand makeover $5,000 LinkedIn Stats • Worlds largest business network • 1 of 3 business people (6m Aust) • 93% of Marketers rate LinkedIn as effective for generating leads • LinkedIn drives more traffic to B2B blogs and sites than Twitter, Facebook and G+ combined • LinkedIn members are 50% more likely to engage with a Company they engage with on LinkedIn • 65% of companies acquired B2B leads through LinkedIn
  37. 37. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Websites www.socialstar.com.au www.andrewford.com.au www.About.me/fordy Connect With Me Social Media LinkedIn : sirford Facebook : andyjford Twitter : @sirford Instagram : sirford Youtube : Andrew Ford Google + : Andrew Ford
  38. 38. WWW.SOCIALSTAR.COM.AU | +61438390613 | @SirFord
  39. 39. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 About Us…
  40. 40. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Social Star specialises in digital branding advice for business professionals and high profile individuals to unleash their authentic brands online.
  41. 41. The concept of branding yourself in a personal and authentic way; rather than simply marketing impersonal messages or products. Review Current Brand Brand identity Find your audience Build online assets SKETCHWWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Create partnerships Utilise social media
  42. 42. Personal Branding for the individual. Build, utilise and position your own personal digital assets to cut through the crowded digital space. SKETCHWWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Corporate Building a highly targeted, highly tailored strategy to integrate our personal branding with a business focus.
  43. 43. PERSONAL WEBSITE DIGITAL CRITIQUE & TRAINING PROFESSIONAL BIOGRAPHY BRANDING STRATEGY PUBLIC RELATIONS PROFESSIONAL PHOTOGRAPHY We have in-house photographers that specialise in capturing an individual’s presence on film. One of the best ways to position your personal brand online is a website. Social Star builds you a custom website so the world knows who you are and what you’re about. Our digital aficionado’s will review your current online channels and teach you art of social networking to developing significant partnerships. We are a full service digital branding agency that focuses on the individual first, then the organisation. Our core branding consists of… Writing a biography can be difficult, particularly if you’re writing about yourself. That’s why Social Star has dedicated biography writers. In addition to building your personal brand we work with you to develop the most strategic approach to launching it. In addition to building and launching your brand online we can show you how to manage this newly developed image. SKETCHWWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 101
  44. 44. Critique Training Website Biography Strategy Photography This is you What do you do? What are you doing online? Evaluate. Respond. Engage. You online Who are you? WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141
  45. 45. WWW.SOCIALSTAR.COM.AU | +61438390613 | @SirFord

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