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Retail People Powered Platforms-May07
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Retail People Powered Platforms-May07

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This presentation was created as a thought piece for the retail-consumer electronic category in 2007. Before the mainstreaming of social media tracking, consumer reviews and social e-commerce …

This presentation was created as a thought piece for the retail-consumer electronic category in 2007. Before the mainstreaming of social media tracking, consumer reviews and social e-commerce technologies, this thinking presumed blending online and offline social media into the retail space would add utility, brand value and sales associate credibility to the retail environment.

Published in: Business, Technology

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Transcript

  • 1. PEOPLE! POWERED! RETAIL 2007 !
  • 2. <BLOG EXCERPT FROM A “VOICE” IN THE CROWD>
  • 3. “In case you haven’t been paying attention, the Web 2.0 revolution is well underway. Hyper-connected consumers now have the power to influence the way companies do business, apply significant pressure on political issues, and even challenge censorship and legal precedent ...WEB DEMOCRACY”
  • 4. “So many companies are totally oblivious to how the world is changing around them. They see social tools as distractions and time wasters.  My company a major US retailer just blocked access to Twitter from inside our corporate network…”
  • 5. “At a time when we need to be finding new ways to engage with our customers and employees to design better experiences for both, management is focused internally on productivity and security. Whether your executives like it (get it) or not, your employees are having conversations with each other and with your customers, and are doing it under your company’s brand.”
  • 6. “Overturn your Orthodoxies.  Let these voices show you the way.” Doug
Meachem
 Good
Corporate
Ci3zen
 Valued
Employee
 Recognized
Blogger
 VP
of
IT
&
 Innova3on
Strategy

  • 7. FROM:
 A
PRODUCT
POWERHOUSE

  • 8. TO:
 A
PEOPLE
POWERED
BRAND

  • 9. COMMUNITY
INTERACTIONS
 COLLECTIVE

WISDOM
 COMMUNITY
CONNECTIONS
 CONTINUOUS

FEEDBACK

  • 10. USING:
 TOOLS
OF
CHANGE
 Employee & Associate Conversations “MySpaces”/Communities In-Store Tech & Signage Conversational Apps Consumer Blogs, Posts Individual Stories Recognized Influencers/Experts Collected Emails & “Feeds” Votes & Feedback Comment Features Reco Engines Online/Offline Ranks & Rates Spending Rewards For Participation & Authority Personal Page Views and Transactions
  • 11. COLLECTIVE
POWERED
WISDOM
 Rewards: Participation Authority/Trust Views/Sales BLOGCASTING COMMUNITY MOBILE/SMS CUSTOMER TECH-EXPERTS COMMERCE RATINGS REVIEWS MyStore
 “Favorites”
Vote
 


MyChannel
 Video
Reviews

  • 12. COMMUNITY
CONNECTIONS
 SCHEDULED APPOINTEMENTS TECH
 CONCIERGE PERFECT ASOCCIATE TO CUSTOMER “MATCHES” ASSOCIATE INFO ID TAGS PRODUCT EXPERTISE PERSONALITY LIFE ONLINE-ASSOCIATE PUBLIC PROFILES
  • 13. CONTINUOUS
FEEDBACK
 ASSOCIATE RECOS & RATINGS REPORTS PRODUCT PREVIEW EMAILS Consumer
“’Officials”
 Customer
“Inven?ons”
 IN-STORE RECEIPT/ Group
Idea
Storms
 DRIVE TO WEB SURVEY VIP ACCESS:T&E CONTENT & PRODUCT “GENIUS” INSTRUCTION & EXPERTS
  • 14. INTERACTIVE
STEPS
 Talk to Me, Act on Your Behalf Earn Your Business We’ll Listen & Stay In Touch Increase Sales LAUNCH SUSTAIN MAINTAIN Personal
 Building
 Proving

 Rela?onship
 the
Brand
 Value
 Trusted
 Promise
 Resource
 outfitting reinventing rewards humanizing e-commerce technology connecting to others online to instore
  • 15. HUMANIZING
E‐COMMERCE
 Outfitters Content • Stories of People & Product (video) • Creative Instruction – Tech in Life • Outfit Your Life Tool Real People – Real “Face” Reviews • Associate Recommends/ Employee Reviews • Consumer Experts Dynamic Ask An Associate • Ask & Answer • Consumer Experts From Online to In-Store In-Store to In-Home • Online Recos into In-Store Signage • In-Store Content to Take Home Mobile Media