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PDF VERSION - FOR CLEAN FORMATTING
This presentation covers thoughts on "new media and digital connectivity" within comprehensive marketing strategy. It's a historical presentation to members of the energy and utility sector..updated with a few minor edits on 8.25.09. The presentation was given as a bookend piece to Geoff Livingston's (of The Buzz Bin) presentation on social media.
Includes Nike + and BMW case studies.
Clipping is a handy way to collect important slides you want to go back to later.