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Breaking through the cultural atmosphere.




      NASA-JPL Communications Discussion 7.8.09
“The Mars Phoenix Lander is a textbook
                                                           example of how to use so...
image via flickr for onon-commercial use

When we approach innovation or communication, we believe the key is storytelling....
image via flickr

As people we are all naturally curious. We want to discover, observe and share. The night sky, nature and...
NASA = WONDER




For me NASA has always equated to WONDER. Fueling my wonder for the things unknown, new possibilities, n...
CULTURE OF
                                                                 WONDER


I (perhaps we) grew up in a culture o...
image via flickr/nasa




Apollo Mission photographs collected, traded and shared.
the far off possibilities of space exploration envisioned in fairy tale.
or built out in play with friends and family.
image via flickr/nasa

all appearing really close to fruition not so long ago.
image via flickr/nasa




..and is played out in a closer birds eye view in pictures and interactions now.
CULTURAL TIPPING POINT




..but somewhere between then and now. something changed. something seemingly small but dramatic...
I got game.
a computer.
..and later an internet browser.
..and everything changed.
image via flickr/nasa




..to the point that you wonder, why does a kid care about space?
CULTURAL
                            COMPETITION



rethink your competition.
image via flickr

virtual world exploration.
<excerpt of latest Discovery Channel line up) journey’s, quests, our world and nature.
building, experimenting and destroying.
nature and wildlife.
multiplayer discovery and competition.
THE PROBLEM
                              TO SOLVE.



rethink your competition.
escaping some of the realities of a troubled time.
image via flickr

looking around and within.
image via flickr/nasa

escaping into our own world.
OUR JOB.




what we need to do.
IGNITING WONDER                                                  outerspace vs. innerspace
                               ...
BRING OUTERSPACE DOWN TO EARTH
                                 image via flickr/nasa

bringing NASA back to earth.
image via google image search for non-commercial use

less news, more engagement.
THE JOURNEY.




stages of communication.
DISRUPT

                       PLAY                     = WONDER

                       CREATE


culturally re-connectin...
INSPIRATIONS.




stages of communication.
DISRUPT




                                               image via flickr for non-commercial use


bring some spectacular...
“There's a fantastic book called
Spectacle by the architect David
Rockwell.

It's about those sweaty, immediate,
mass-of-h...
image via web for non-commercial use

The Sultan's Elephant was a show created by the Royal de Luxe theatre company, invol...
NEWCASTLE city centre was turned into a scene from a horror film yesterday as students put on a Halloween show for shoppers...
image via andy hunter

Red Bull Flugtag challenges teams of everyday people to build homemade, human-powered flying machine...
CREATE
“...one of the amazing things that is happening... is
that folks are starting to iterate with their users.

This can be qu...
images and via flickr and makesine.com for non-commercial use




maker faire is a festival of robotic spectacle and DIY en...
image via google image search for non-commercial use

Lego Mindstorms (in the hands of Wired Editor Chris Anderson)
PLAY




                                                                                           image via flickr for no...
“Alternate realities” make gameplay as ubiquitous as
 language. - Jane McGonigal
image via flickr for non-commercial use

True blood (HBO PROMOTION) creates rich alternate storyline aside it’s TV show. Pr...
image via flickr for non-commercial use




The Wii crosses age, physical activity and technology boundaries.
image via psfk

New apps blend information, geography and people to create connections among strangers.
image via f@avantgame

Significant Labs games to create breakthrough.
image via @avantgame for non-commercial use

The Come Out & Play Festival seeks to provide a forum for new types of public...
DISRUPT

                       PLAY                     = WONDER

                       CREATE


culturally re-connectin...
image via flickr for non-commercial use

..it’s the space race game we’re looking to play.
PursuitNasaJPLCommunicationsPresentation 8.25.09
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PursuitNasaJPLCommunicationsPresentation 8.25.09

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Presentation to NASA JPL team , an open dialogue and the PURSUIT teams thought on observations, cultural relevance, brand opportunities and communications strategies to re-connect with a broader audience.

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Transcript of "PursuitNasaJPLCommunicationsPresentation 8.25.09"

  1. 1. Breaking through the cultural atmosphere. NASA-JPL Communications Discussion 7.8.09
  2. 2. “The Mars Phoenix Lander is a textbook example of how to use social media tools to delight an audience.” Getting that many people interested in something, for no money, with no professional help, is what the social media revolution is all about. And the Mars Phoenix Lander is its first bona fide hero. The people of Earth salute you.” - Russell Davies image via russell davies We have clients that need in help in Social Media. NASA JPL doesn’t need help. You get it. But perhaps a different perspective could make you think differently about how to extend your efforts in entirely new ways.
  3. 3. image via flickr for onon-commercial use When we approach innovation or communication, we believe the key is storytelling. Telling the stories of your constituents, your “audience” and engaging them in multi-faceted story that captures their attention. Here’s a bit of storytelling of my own, likely not all that different from any kid growing up in the 60’s, 70’s and 80’s.
  4. 4. image via flickr As people we are all naturally curious. We want to discover, observe and share. The night sky, nature and stars provide a degree of wonder for us all. Nature, science and exploration was a thrill for me.
  5. 5. NASA = WONDER For me NASA has always equated to WONDER. Fueling my wonder for the things unknown, new possibilities, new inventions, new discoveries.
  6. 6. CULTURE OF WONDER I (perhaps we) grew up in a culture of wonder that looked at the night sky as a journey into something amazing. Studying it in detail, reading about it, “seeing” it on tv and printed pictures.
  7. 7. image via flickr/nasa Apollo Mission photographs collected, traded and shared.
  8. 8. the far off possibilities of space exploration envisioned in fairy tale.
  9. 9. or built out in play with friends and family.
  10. 10. image via flickr/nasa all appearing really close to fruition not so long ago.
  11. 11. image via flickr/nasa ..and is played out in a closer birds eye view in pictures and interactions now.
  12. 12. CULTURAL TIPPING POINT ..but somewhere between then and now. something changed. something seemingly small but dramatic happened.
  13. 13. I got game.
  14. 14. a computer.
  15. 15. ..and later an internet browser.
  16. 16. ..and everything changed.
  17. 17. image via flickr/nasa ..to the point that you wonder, why does a kid care about space?
  18. 18. CULTURAL COMPETITION rethink your competition.
  19. 19. image via flickr virtual world exploration.
  20. 20. <excerpt of latest Discovery Channel line up) journey’s, quests, our world and nature.
  21. 21. building, experimenting and destroying.
  22. 22. nature and wildlife.
  23. 23. multiplayer discovery and competition.
  24. 24. THE PROBLEM TO SOLVE. rethink your competition.
  25. 25. escaping some of the realities of a troubled time.
  26. 26. image via flickr looking around and within.
  27. 27. image via flickr/nasa escaping into our own world.
  28. 28. OUR JOB. what we need to do.
  29. 29. IGNITING WONDER outerspace vs. innerspace image via flickr Our job: igniting wonder back into NASA JPL and Space. Less outerspace more innerspace.
  30. 30. BRING OUTERSPACE DOWN TO EARTH image via flickr/nasa bringing NASA back to earth.
  31. 31. image via google image search for non-commercial use less news, more engagement.
  32. 32. THE JOURNEY. stages of communication.
  33. 33. DISRUPT PLAY = WONDER CREATE culturally re-connecting. re-creating wonder.
  34. 34. INSPIRATIONS. stages of communication.
  35. 35. DISRUPT image via flickr for non-commercial use bring some spectacular escapism to pasadena.
  36. 36. “There's a fantastic book called Spectacle by the architect David Rockwell. It's about those sweaty, immediate, mass-of-humanity, you-had-to-be- there experiences that you simply can't digitise, replicate or repeat. “ - Russell Davies, CO
  37. 37. image via web for non-commercial use The Sultan's Elephant was a show created by the Royal de Luxe theatre company, involving a huge moving mechanical elephant, a giant marionette of a girl and other associated public art installations.
  38. 38. NEWCASTLE city centre was turned into a scene from a horror film yesterday as students put on a Halloween show for shoppers. A flash mob descended on Greys Monument and acted as zombies before performing the routine from Michael Jacksons Thriller video. About 50 students turned up for the event, which was organised through text messages
  39. 39. image via andy hunter Red Bull Flugtag challenges teams of everyday people to build homemade, human-powered flying machines and pilot them off a 30-foot high deck in hopes of achieving flight! Flugtag may mean "flying day" in German, but all these crafts ultimately splash into the waters below. They are judged not only on their flight's distance, but creativity and showmanship as well.
  40. 40. CREATE
  41. 41. “...one of the amazing things that is happening... is that folks are starting to iterate with their users. This can be quite tricky, especially for folks who are used to a build, test, and deploy methodology. The key lesson from the rise of social media... software is best built as a coordinated dance between you and the users.” - Danah Boyd
  42. 42. images and via flickr and makesine.com for non-commercial use maker faire is a festival of robotic spectacle and DIY engineering.
  43. 43. image via google image search for non-commercial use Lego Mindstorms (in the hands of Wired Editor Chris Anderson)
  44. 44. PLAY image via flickr for non-commercial use Future of connecting, advertising and marketing? Alternate Reality Gaming and Blended reality.
  45. 45. “Alternate realities” make gameplay as ubiquitous as language. - Jane McGonigal
  46. 46. image via flickr for non-commercial use True blood (HBO PROMOTION) creates rich alternate storyline aside it’s TV show. Previous to this, movie promotion’s like The Dark Night developed a year long prequel teaser that kept fans guessing.
  47. 47. image via flickr for non-commercial use The Wii crosses age, physical activity and technology boundaries.
  48. 48. image via psfk New apps blend information, geography and people to create connections among strangers.
  49. 49. image via f@avantgame Significant Labs games to create breakthrough.
  50. 50. image via @avantgame for non-commercial use The Come Out & Play Festival seeks to provide a forum for new types of public games and play. We want to bring together a public eager to rediscover the world around them through play with designers interested in producing innovative new games and experiences.
  51. 51. DISRUPT PLAY = WONDER CREATE culturally re-connecting. re-creating wonder.
  52. 52. image via flickr for non-commercial use ..it’s the space race game we’re looking to play.
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