What is Postmodern Media?
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What is Postmodern Media?

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What is Postmodern Media? Presentation Transcript

  • 1. What makes something Postmodern?
  • 2. Generic Hybridisation
    • Put simply this is when a text mixes the elements of two or more genres together
    • Example: “Shaun of the Dead”
    • Suggests that you cannot create anything new anymore?
  • 3. Parody
    • Postmodern media often pokes fun at or parodies old media and its clichés and stereotypes e.g. Family Guy Blue Harvest
  • 4. Intertextuality
    • This is when a text makes deliberate references to other media texts by stealing bits of it
    • Example: “The Simpsons”
    • Possibly suggests that we constantly repeat rather than create new things?
  • 5. Self Reflexivity
    • This is when a “text” points out to the audience that it is a “text”. This level of self awareness points to how “texts” are constructed
    I feel like I’ve been wearing the same clothes for 10 Years!
    • “ Example: “ The Simpsons”
  • 6. Juxtaposition
    • This is when a collection of opposing elements all mix together to try and make sense.
    • Example: “ The Mighty Boosh ”
    This can often reflect a confusing a world where things don’t make any sense
  • 7. Hyperreality
    • Because of all the self- reflexivity, intertextuality etc, texts become detached from anything real. This creates a hyperreal state where reality is altered and detached from anything “real”
    • Example: “The Matrix”
  • 8. Bricolage
    • This essentially refers to creating new stuff out of old stuff.
    • Using established cultural icons and stereotypes and subverting them.
    • Prevalent in Youth Culture
    • Examples include: the punk movement’s use of images such as the Union Jack and the Swastika, the continued popularity of iconic images of Che Guevara and Lady Gaga’s amalgamation of David Bowie and Maddonna
  • 9. Why are these videos Postmodern?
    • Chemical Brothers “Let Forever Be”
    • Beck “Deadweight”
    • Pulp “Bad Cover Version”
    • Weezer “Buddy Holly”
    • Gomez “Bring it On”