Strategy Is a Dirty Word

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Designing experiences, rather than writing promises, is better for your team and clients.

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Strategy Is a Dirty Word

  1. 1. ‘ Strategist’ Is a Dirty Word Design experiences, don’t write promises
  2. 2. The best client (and team) engagement is visual… Photo credit
  3. 3. … not a written promise Photo credit
  4. 4. Don’t let people down Promises can be hard to keep Photo credit
  5. 5. Summarise objectives Credit
  6. 6. Visualise positioning and branding Photo credit
  7. 7. Start architecting… together (with generalists) Photo credit
  8. 8. Wireframes are the design before the design… Photo credit
  9. 9. … so let the interface designers in early Photo credit
  10. 10. The build enables a design and feature set… Photo credit
  11. 11. … so let the developers have their say Photo credit
  12. 12. Don’t brief the client (or next guy) with stacks of words Credit
  13. 13. Realise that strategy is about an experience… Credit
  14. 14. … so design experiences, don’t write promises Credit
  15. 15. Andy Howard User Experience Designer (slash Digital Strategist) http://andyhoward.id.au

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