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‘Powered by Community’ A manifesto for building online communities
Andy Howard Online Community Dude http://andyhoward.id.au
What’s a community about?
Every product or service is designed for a niche
The  people  in the niche are a  community
As an online community builder, what’s your role?
Uh, no. You can’t  own  the community
You can only  serve  the community
Success comes from providing something  useful  and  desirable
Don’t give the community what you think it  needs
Give the community what it  wants
Sounds simple. Where do I start?
Text Find existing online communities
Listen to the online communities
Learn  from the communities
Photographers are already posting photos online
Online discussion about sharing photography is increasing
There’s a community desire for a platform
Now, hatch a plan
Where do  you  want to be?
Where does the  community  want to be?
Find the middle ground
Let’s go! Join the dots…
Target market
Blog Podcast Flash Magazine Wiki Channel Virtual world Microsite Mashup Short Film ?
Technology
Give it a shot
Keep listening, refining and adjusting
Be community-centric
You’ll grow from there.
(In case you didn’t notice… photography and inspiration from www.flickr.com)
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Powered by Community

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A manifesto for building online communities.

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Transcript of "Powered by Community"

  1. 1. ‘Powered by Community’ A manifesto for building online communities
  2. 2. Andy Howard Online Community Dude http://andyhoward.id.au
  3. 3. What’s a community about?
  4. 4. Every product or service is designed for a niche
  5. 5. The people in the niche are a community
  6. 6. As an online community builder, what’s your role?
  7. 7. Uh, no. You can’t own the community
  8. 8. You can only serve the community
  9. 9. Success comes from providing something useful and desirable
  10. 10. Don’t give the community what you think it needs
  11. 11. Give the community what it wants
  12. 12. Sounds simple. Where do I start?
  13. 13. Text Find existing online communities
  14. 14. Listen to the online communities
  15. 15. Learn from the communities
  16. 16. Photographers are already posting photos online
  17. 17. Online discussion about sharing photography is increasing
  18. 18. There’s a community desire for a platform
  19. 19. Now, hatch a plan
  20. 20. Where do you want to be?
  21. 21. Where does the community want to be?
  22. 22. Find the middle ground
  23. 23. Let’s go! Join the dots…
  24. 24. Target market
  25. 25. Blog Podcast Flash Magazine Wiki Channel Virtual world Microsite Mashup Short Film ?
  26. 26. Technology
  27. 27. Give it a shot
  28. 28. Keep listening, refining and adjusting
  29. 29. Be community-centric
  30. 30. You’ll grow from there.
  31. 31. (In case you didn’t notice… photography and inspiration from www.flickr.com)
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