Newcastle iPhone App @ New Lunaticks

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A presentation of my Newcastle iPhone App for the 'Newi Award' for best mobile app, hosted by New Lunaticks.

Video here (starts at 59:20): http://www.livestream.com/newlunaticks/video?clipId=pla_61eb7bf4-d9b7-4489-9d38-8b424aaacb56

Published in: Technology, News & Politics
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  • Newcastle iPhone App @ New Lunaticks

    1. 1. THE BEST THINGS TO SEE & DO IN@NewcastleApp by @AndyHoward Download ‘Newcastle’ from the App Store. It’s free. Look for this icon
    2. 2. “I was attracted toNewcastle by the local men... Id heard goodthings and Im definitely not disappointed.” - French Backpacker
    3. 3. THE BEST THINGS TO SEE & DO IN @NewcastleApp by @AndyHoward facebook.com/newcastleapp
    4. 4. THE BEST THINGS TO SEE & DO IN @NewcastleApp by @AndyHoward facebook.com/newcastleapp
    5. 5. THE BEST THINGS TO SEE & DO IN @NewcastleApp by @AndyHoward facebook.com/newcastleapp
    6. 6. BENEFITS Fast, easy access to a local’s point of view Everything a visitor needs to experience the best of Newcastle Upcoming events and new places Works offline, no need for data roamingTHE BEST THINGS TO SEE & DO IN @NewcastleApp by @AndyHoward facebook.com/newcastleapp
    7. 7. HOW IT’S GOING Launched around Australia Day 201180 Downloads each week Organic growth via search, word of mouth, facebook and twitterAustralia UK Netherlands USA Germany France Norway
    8. 8. WHERE TO FROM HERE? • PRODUCT: Keep it really useful. • PROMOTION: There’s a marketing plan. • PRICE: $0. Forever. An ad relevant to bars that the audience finds useful • REVENUE: Useful advertising.THE BEST THINGS TO SEE & DO IN @NewcastleApp by @AndyHoward facebook.com/newcastleapp
    9. 9. WHAT DO I NEED? 1 Downloads. Search ‘Newcastle’ in the App Store 2 Referrals and ratings 3 Feedback. It’s really valuable 4 Advertising partnerships Ads will work better than thisTHE BEST THINGS TO SEE & DO IN @NewcastleApp by @AndyHoward facebook.com/newcastleapp

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