Digital Marketing Guest Lecture - University of Newcastle
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Digital Marketing Guest Lecture - University of Newcastle

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Guest Digital Marketing lecture to University of Newcastle - Master of Marketing. By Andy Howard, Head of Digital, The Village of Useful

Guest Digital Marketing lecture to University of Newcastle - Master of Marketing. By Andy Howard, Head of Digital, The Village of Useful

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Digital Marketing Guest Lecture - University of Newcastle Digital Marketing Guest Lecture - University of Newcastle Presentation Transcript

  • I help brands engagewith the right people, in the right way, using technology
  • really useful solutionsbuilt around the customer are awesome
  • how to do digital well: channels & dataauthentic storytellingengaging experience
  • creating a digital strategytakes days, weeks, usually not months
  • make awesome happen: research engage measure
  • hello newcastlebetter network coverage
  • “furious customers took to social media and sites like Vodafail.com, forcing the telco to admit to issues”Newcastle Herald, December 2010
  • research:define the audience better find out where they arework out how to be useful
  • engage: be authentic make it personaltell an inclusive story
  • measure:capture all data points optimise & evolve what’s the $ result?