Digital Marketing Guest Lecture - University of Newcastle

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Guest Digital Marketing lecture to University of Newcastle - Master of Marketing. By Andy Howard, Head of Digital, The Village of Useful

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Digital Marketing Guest Lecture - University of Newcastle

  1. 1. I help brands engagewith the right people, in the right way, using technology
  2. 2. really useful solutionsbuilt around the customer are awesome
  3. 3. how to do digital well: channels & dataauthentic storytellingengaging experience
  4. 4. creating a digital strategytakes days, weeks, usually not months
  5. 5. make awesome happen: research engage measure
  6. 6. hello newcastlebetter network coverage
  7. 7. “furious customers took to social media and sites like Vodafail.com, forcing the telco to admit to issues”Newcastle Herald, December 2010
  8. 8. research:define the audience better find out where they arework out how to be useful
  9. 9. engage: be authentic make it personaltell an inclusive story
  10. 10. measure:capture all data points optimise & evolve what’s the $ result?

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