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Share point 2010 Goes Social
1. SharePoint 2010 Goes Social Andy Hopkins Partner / Principal Consultant andrew.hopkins@chrysalisbts.com
2. Social Demographics Use ratings and comments in ecommerce? Participate in a consumer social network? Read blogs and/or Wikipedia? Watch YouTube videos or podcasts? Author a blog? Author a blog with your name on it? Posted a video on YouTube? Created or edited a Wikipedia entry? Do this with SharePoint in your org?
3. Why Are We Talking About Social Computing?One Example: Facebook 2/3 Outside of College Average of 130 friends per user More than 6 billion minutes are spent on Facebook each day More than 40 million users update their statuses at least once each day 10 million users become fans of Pages each day
12. Who is doing “Social” today? “The easier you make it for customers to complain, the better your product will become." – Robert Stephens Founder of Geek Squad
13. Enterprise Value Attracting, retaining & growing talent Faster, better business outcomes Sustainable framework for future growth Harness collective intelligence of entire organization Maintaining/creating market leadership position Meeting challenges of diverse 21st century workforce Engagement & Participation Business Agility Innovation Increased efficiencies Improved productivity Increased speed to market
14. One Size Does Not Fit All Demographics Hierarchy Policies Culture
17. SharePoint Communities Tags and Feedback Blogs, Wikis, Podcasts Productivity tools Customization Social Networking People Search Knowledge Activity Feeds Workspaces PC Phone Browser
18. Benefits of Social Computing Realized benefits: Faster, better innovation Increased collaboration Improved knowledge management Easier discovery of information and experts Increased relevancy of information Faster on-boarding Strong ROI: Lower travel costs Reduced email storage expenses Decreased recruiting and retention costs Lower IT support expenses Reduced printing budgets Decreased premium content subscription fees
19. Critical Success Principles Users choose social solutions; they cannot be dictated effectively Solutions must invite users and help them to create any value Participation creates geometric value Any barrier to participation lowers the value for everyone
20. Planning Social: Adoption Best Practices Start with a diverse employee advisory committee prior to deployment Seed the social network and Tag corpus Connect with HR, Legal, and Executive sponsors to ensure a smooth deployment Agree and Develop workflow for handling concerns and escalations
21. Planning Social: Privacy You will need to proactively plan for privacy Key stakeholders are HR, Legal, IT and Business Drivers Top Issues for My Site deployment Picture usage – consent, corp. policy Activity feed Social tagging will be culturally disruptive User education about company policy How did “it” know? Only indexing “Everyone” Profile properties “Suggestions” only visible to owner
23. Aim: Enterprise Value from Tacit Knowledge using SharePoint technology Lowers the cost of sharing and organizing Increases employee engagement Tacit knowledge (as opposed to formal or explicit knowledge) is knowledge that is difficult to be transferred to another person by means of writing down or verbalizing it. With tacit knowledge, people are not often aware of the knowledge they possess or how it can be valuable to others. Effective transfer of tacit knowledge generally requires extensive personal contact and trust. Within the field of knowledge management, the concept of tacit knowledge refers to a knowledge which is only known by an individual and that is difficult to communicate to the rest of an organization Surfaces knowledge and networks
24. The Social Market “Magic Quadrant for Social Software,” by Nikos Drakos, Anthony Bradley and Jeffrey Mann, Gartner Inc., Oct. 31, 2008 “The Forrester Wave: Collaboration Platforms, Q3 2009,” by Rob Koplowitz, Forrester Research, Aug. 6, 2009 Microsoft Microsoft IBM The Magic Quadrant is copyrighted Oct. 31, 2009 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. The Gartner report is available upon request from Microsoft. The Forrester Wave is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave are trademarks of Forrester Research, Inc. The Forrester Wave is a graphical representation of Forrester's call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change.
Editor's Notes
Value of Business CommunitiesNow that we understand some of the challenges and trends around Enterprise Collaboration and Business Communities, let’s look at some of the Benefits you can derive from investing in a Community Platform.Engagement & Participation – Employee engagement and performance levels are critical factors in the long-term sustainability of any corporation. International research by Hewitt Associates indicates that companies with high levels of staff engagement have an average Total Shareholder Return of over 20%. For those with indifferent or destructive levels of employee engagement, average Total Shareholder Return is half that – less than 10%.Attracting, retaining & growing talent – Companies spend millions of dollars every year on recruiting the best candidates, keeping valuable employees, and grooming the their business leaders of tomorrow. An environment where employees feel engaged and valued is one that people want to join and stay at.Meeting challenges of diverse 21st century workforce – The 21st century workforce is the most diverse workforce ever. With globalization trends and demographic shifts, enterprises are facing increasing challenges catering to these diverse workstyles, disparate technology attitudes and different communication preferences. Communities help employees feel a sense of connectedness and belonging regardless of their age, race, or workstyle.Improved productivity – It’s a widely accepted corollary that happier employees higher performing employees. Engaged employees tend to be more productive, profitable, reliable, and stay longer with their company than less engaged employees according to a Gallup study (http://gmj.gallup.com/content/24880/Gallup-Study-Engaged-Employees-Inspire-Company.aspx).Business Agility – The average life expectancy of a Fortune 500 company is just 40 to 50 years—and shrinking. Only those institutions that can adapt and respond quickly to shifts in market dynamics are likely to survive in the long term.Faster, better business outcomes – Business communities empower people at all levels of the organization to make decisions quickly through efficient communication with the right people, and easy access to the right information in order to drive the best possible outcomes.Harness collective intelligence of entire organization – One of the greatest assets of any company are its people. Maximizing the value of this asset is critical to staying ahead of the competition and paving the way for future growth. Communities create an environment where people are encouraged share their knowledge, connect with others and contribute to the overall IP of the organization.Increased efficiencies – An agile organization is a lean organization. Creating an infrastructure that supports horizontal decision making (versus top-down processes) and transparent knowledge sharing is a good way to reduce bureaucracy and redundancy.Innovation – The collaborative exchange of ideas is the single most critical element of long-term, sustainable innovation.Sustainable framework for future growth – Chances are, your next big business success will be the result of an idea from your employee(s). A community platform helps to create a framework for this innovation pipeline where your people can post, share and rate ideas with each other.Maintaining/creating market leadership position – Establishing an environment that fosters innovation at all levels and groups in an organization is a key competitive differentiator.Increased speed to market – The more efficient your innovation pipeline is, the more you’ll be able to reap the rewards of first-mover advantage.
A few general observations which so far we have seen apply in every successful social solution.
