South African & African Digital Stats PUB QUIZ

(South) African Digital Stats

The Quiz Master is always right.(even when he’s almost right)

Hat %p: Arthur Goldstuck and World Wide Worx for the South Africa digital stats (especially the es7mates!) www.worldwideworx.com Hat %p: Andrew McHenry and Jonathan Hoehler for their curated African stats h>p://www.slideshare.net/jonhoehler/insights-‐into-‐mobile-‐ telecoms-‐in-‐africa-‐by-‐jonhoehler-‐andrewmchenry

South AfricaMost stats from Arthur Goldstuck’s World Wide Worx Research. Precious few are made up.

How many people in South Africa?

South Africa has about 50 million people.

How many people browse the Internet in South Africa?

About 8.1 million browse the internet (including email use, cellphone browsing but excluding applica7ons like MXIT).

How many South Africans use apps on their mobile phones?

About 12.5 million people access independent applicaCons on their mobile phones (eg. MXIT, Java Apps, iPhone Apps, Android Apps etc)

How many MXIT users are there in South Africa?

10.5 million acCve users (many more registered)

How many Facebook users do we have?

There are around +-‐ 5 million FaceBook users.

How many TwiAer users do we have?

About 1.2 million TwiAer “users”.

Let’s talk mobile! Ac%ve SIM cards vs cellphone users?

59 million acCve SIM Cards 40 million cellphone users!

What’s the % split between Pre Paid and Contract?

80% Pre Paid. 20% Contract.

What is the churn of sim cards per month?

About 15 million sim cards per month *es7mate (Vodacom churn in 2011 was 30% of 26 million = 7.8 million)

How many Please Call Me’s do you think get sent every month?

South Africans send MORE than 1 billion Please Call Me’s per month.

1 billion!

How many SmartPhones will there be in SA by end 2011?

Around 8 million!

Top 3 mobile sites in SA?

Facebook Google Mxit (followed by Wikipedia & YouTube)

What do you no+ce about the US?

And lastly, just for wow value…

AfricaMost stats from Arthur Goldstuck’s World Wide Worx Research. Precious few are made up.

How many people in Africa?

1 billion.

How many cellphones in Africa?

620 million.

Name the top 4 African countries by mobile penetraCon?

Libya 170% Tunisia 108% South Africa 105% Morocco 100%

African country with the most number of mobile subs/sims?

Nigeria with 89 million.

Name the top 3 “cheap” smartphone brands for Africa?

Huawei. ZTE. Mi-‐fone.

How many of the Top 20 African “Sites viewed on a mobile device” can you get?

Google’s share of mobile search?

Gartner predicts that the mobile web will be bigger than the “desktop” web by which year?

Facebook (SA)Most stats from Arthur Goldstuck’s World Wide Worx Research. Precious few are made up.

So we know there are about 5 million South African FaceBook users. What do you think the gender split is?

2,386,600 people §  who live in South Africa §  who are male 2,518,960 people §  who live in South Africa §  who are female 47% plays 53%!

% of SA Facebook users over the age of 30?

3,043,460 people §  who live in South Africa §  age 30 and older 61%!

Let’s say we were targejng content or products… Rugby vs Cricket?

365,900 people §  who live in South Africa §  who like #rugby 242,200 people §  who live in South Africa §  who like #cricket

Gays vs Lesbians?

30,480 people §  who live in South Africa §  who are male §  who are interested in men 509,400 people §  who live in South Africa §  who are female §  who are interested in women

Pester Power PotenCal?

74,220 people §  who live in South Africa §  who are in category Parents (child: 0-‐3yrs, 4-‐12yrs and 13-‐15yrs)

Expec%ng parents?

4,460 people §  who live in South Africa §  who are in category Expec%ng Parents Anyone else ﬁnd this a liPle creepy?

How many South Africans use Facebook on a mobile device?

4,055,800 people §  who live in South Africa §  who are in category Mobile (All)

Facebook iPhone users vs Facebook BlackBerry users?

140,020 people §  who live in South Africa §  who are in category iPhone 1,630,280 people §  who live in South Africa §  who are in category Blackberry

Small Business Owners?

109,000 people §  who live in South Africa §  who are in category Small Business Owners

And my personal favourite… DeloiAe vs Accenture (as a recruitment agent of course!)

1,460 people §  who live in South Africa §  who work at DeloiAe 960 people §  who live in South Africa §  who work at Accenture

Facts & Figures Part 3 (International)Most stats from Arthur Goldstuck’s World Wide Worx Research. Precious few are made up.

If Facebook 78% ofwere a country Internet usersit would be the conduct3rd most productpopulated in researchthe world onlineWeb-based Twitter hasemail usage Top three 250 mil+ usershas dropped generating 1 Twitterby 59% billion Tweets cities in theamong 12-17 per week world…year olds 57% of Companies businesses 1. London that blog get have acquired a 2. LA 55% more customer 3.Chicago web traffic through their company blog

9 out of 10 SNAP! SNAP! Sina Weibo = Internet users Instagram grew 140 mil users in to 1 mil users in visited a Social China. 10 mil 10 weeks. 4 mil in Networking site 7 months. 10 accounts per in 2010 photos per second month Social Network But FaceBook s+ll penetra+on in dominates. How La+n America? about the 30 billion pieces of 88% of all content/month Internet Users! being shared? Every month, engage with People spend more than Facebook on over 700 billion 250 million external minutes per month on people… websites FaceBook.

And now you know!

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South African & African Digital Stats PUB QUIZ

by Andy Hadfield

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