South African & African Digital Stats PUB QUIZ

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People think they know what's going on in the digital industry in terms of numbers, figures, audience sizes and technology types. They don't. This is a pub quiz to help you get better at it.

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South African & African Digital Stats PUB QUIZ

  1. 1. (South) African Digital Stats
  2. 2. The Quiz Master is always right.(even when he’s almost right)
  3. 3. Hat  %p:  Arthur  Goldstuck  and  World  Wide   Worx  for  the  South  Africa  digital  stats     (especially  the  es7mates!)     www.worldwideworx.com       Hat  %p:  Andrew  McHenry  and  Jonathan   Hoehler  for  their  curated  African  stats      h>p://www.slideshare.net/jonhoehler/insights-­‐into-­‐mobile-­‐ telecoms-­‐in-­‐africa-­‐by-­‐jonhoehler-­‐andrewmchenry    
  4. 4. South AfricaMost  stats  from  Arthur  Goldstuck’s  World  Wide  Worx  Research.  Precious  few  are  made  up.  
  5. 5. How  many  people  in  South   Africa?  
  6. 6. South  Africa  has  about     50  million  people.  
  7. 7. How  many  people  browse  the   Internet  in  South  Africa?  
  8. 8. About  8.1  million  browse  the   internet  (including  email  use,  cellphone  browsing  but  excluding   applica7ons  like  MXIT).  
  9. 9. How  many  South  Africans  use  apps  on  their  mobile  phones?  
  10. 10. About  12.5  million  people  access  independent  applicaCons  on  their   mobile  phones     (eg.  MXIT,  Java  Apps,  iPhone  Apps,  Android  Apps  etc)  
  11. 11. How  many  MXIT  users  are  there   in  South  Africa?  
  12. 12. 10.5  million  acCve  users     (many  more  registered)  
  13. 13. How  many  Facebook  users  do   we  have?  
  14. 14. There  are  around    +-­‐  5  million  FaceBook  users.  
  15. 15. How  many  TwiAer  users  do  we   have?  
  16. 16. About    1.2  million  TwiAer  “users”.  
  17. 17. Let’s  talk  mobile!  Ac%ve  SIM   cards  vs  cellphone  users?  
  18. 18. 59  million  acCve  SIM  Cards  40  million  cellphone  users!  
  19. 19. What’s  the  %  split  between  Pre   Paid  and  Contract?  
  20. 20. 80%  Pre  Paid.  20%  Contract.  
  21. 21. What  is  the  churn  of  sim  cards   per  month?  
  22. 22. About  15  million  sim  cards  per   month  *es7mate    (Vodacom  churn  in  2011  was  30%  of  26  million  =  7.8  million)  
  23. 23. How  many  Please  Call  Me’s  do  you  think  get  sent  every  month?  
  24. 24. South  Africans  send  MORE  than    1  billion  Please  Call  Me’s  per  month.  
  25. 25. 1  billion!    
  26. 26. How  many  SmartPhones  will  there  be  in  SA  by  end  2011?  
  27. 27. Around  8  million!  
  28. 28. Top  3  mobile  sites  in  SA?  
  29. 29. Facebook   Google   Mxit  (followed  by  Wikipedia  &  YouTube)    
  30. 30. What  do  you  no+ce  about  the  US?  
  31. 31. And  lastly,  just  for  wow  value…  
  32. 32. AfricaMost  stats  from  Arthur  Goldstuck’s  World  Wide  Worx  Research.  Precious  few  are  made  up.  
  33. 33. How  many  people  in  Africa?  
  34. 34. 1  billion.  
  35. 35. How  many  cellphones  in  Africa?  
  36. 36. 620  million.  
  37. 37. Name  the  top  4  African  countries  by  mobile  penetraCon?  
  38. 38. Libya  170%   Tunisia  108%  South  Africa  105%   Morocco  100%  
  39. 39. African  country  with  the  most  number  of  mobile  subs/sims?  
  40. 40. Nigeria  with  89  million.  
  41. 41. Name  the  top  3  “cheap”  smartphone  brands  for  Africa?  
  42. 42. Huawei.  ZTE.  Mi-­‐fone.  
  43. 43. How  many  of  the  Top  20  African  “Sites  viewed  on  a  mobile  device”   can  you  get?  
  44. 44. Google’s  share  of  mobile  search?  
  45. 45. 97%  
  46. 46. Gartner  predicts  that  the  mobile   web  will  be  bigger  than  the   “desktop”  web  by  which  year?  
  47. 47. 2013  
  48. 48. Facebook (SA)Most  stats  from  Arthur  Goldstuck’s  World  Wide  Worx  Research.  Precious  few  are  made  up.  
  49. 49. So  we  know  there  are  about  5   million  South  African  FaceBook  users.  What  do  you  think  the  gender   split  is?  
  50. 50. 2,386,600  people  §  who  live  in  South  Africa  §  who  are  male  2,518,960  people  §  who  live  in  South  Africa  §  who  are  female   47% plays 53%!
  51. 51. %  of  SA  Facebook  users  over  the   age  of  30?  
  52. 52. 3,043,460  people  §  who  live  in  South  Africa  §  age  30  and  older   61%!
  53. 53. Let’s  say  we  were  targejng  content   or  products…  Rugby  vs  Cricket?  
  54. 54. 365,900  people  §  who  live  in  South  Africa  §  who  like  #rugby  242,200  people  §  who  live  in  South  Africa  §  who  like  #cricket  
  55. 55. Gays  vs  Lesbians?  
  56. 56. 30,480  people  §  who  live  in  South  Africa  §  who  are  male  §  who  are  interested  in  men  509,400  people  §  who  live  in  South  Africa  §  who  are  female  §  who  are  interested  in  women  
  57. 57. Pester  Power  PotenCal?  
  58. 58. 74,220  people  §  who  live  in  South  Africa  §  who  are  in  category  Parents  (child: 0-­‐3yrs,  4-­‐12yrs  and  13-­‐15yrs)  
  59. 59. Expec%ng  parents?  
  60. 60. 4,460  people   §  who  live  in  South  Africa   §  who  are  in  category  Expec%ng  Parents  Anyone  else  find  this  a  liPle  creepy?  
  61. 61. How  many  South  Africans  use  Facebook  on  a  mobile  device?  
  62. 62. 4,055,800  people  §  who  live  in  South  Africa  §  who  are  in  category  Mobile  (All)  
  63. 63. Facebook  iPhone  users     vs    Facebook  BlackBerry  users?  
  64. 64. 140,020  people  §  who  live  in  South  Africa  §  who  are  in  category  iPhone  1,630,280  people  §  who  live  in  South  Africa  §  who  are  in  category  Blackberry  
  65. 65. Small  Business  Owners?  
  66. 66. 109,000  people  §  who  live  in  South  Africa  §  who  are  in  category  Small  Business   Owners  
  67. 67. And  my  personal  favourite…   DeloiAe  vs  Accenture     (as  a  recruitment  agent  of  course!)  
  68. 68. 1,460  people  §  who  live  in  South  Africa  §  who  work  at  DeloiAe  960  people  §  who  live  in  South  Africa  §  who  work  at  Accenture  
  69. 69. Facts & Figures Part 3 (International)Most  stats  from  Arthur  Goldstuck’s  World  Wide  Worx  Research.  Precious  few  are  made  up.  
  70. 70. If Facebook 78% ofwere a country Internet usersit would be the conduct3rd most productpopulated in researchthe world onlineWeb-based Twitter hasemail usage Top three 250 mil+ usershas dropped generating 1 Twitterby 59% billion Tweets cities in theamong 12-17 per week world…year olds 57% of Companies businesses 1. London that blog get have acquired a 2. LA 55% more customer 3.Chicago web traffic through their company blog
  71. 71. 9  out  of  10   SNAP!  SNAP!   Sina  Weibo  =  Internet  users   Instagram  grew   140  mil  users  in   to  1  mil  users  in  visited  a  Social   China.  10  mil   10  weeks.  4  mil  in  Networking  site   7  months.  10   accounts  per  in  2010   photos  per  second   month  Social  Network   But  FaceBook  s+ll  penetra+on  in   dominates.  How  La+n  America?   about  the  30   billion  pieces  of  88%  of  all   content/month  Internet  Users!   being  shared?  Every  month,   engage  with   People  spend  more  than   Facebook  on   over  700  billion  250  million   external   minutes  per   month  on  people…   websites   FaceBook.  
  72. 72. And  now  you  know!  

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