FutureWorld. The Digital Landscape.

The Social Imperative
The Digital Landscape
The Social Media MasterClass 2011

Facts & Figures
Part 1 (SA)
Most stats from Arthur Goldstuck’s World Wide Worx Research. Precious few are made up.

Hat tip: Arthur Goldstuck for confirmation of the stats (especially the roughly right ones!)www.worldwideworx.com
Copyright 2011 All Rights Reserved

How manypeople in South Africa?

South Africa has about 50 million people.

How manypeople browse the Internet in South Africa?

7.5 million browse the internet (including email, cellphone browsing but excluding applications like MXIT).

How many people access the Internet using a mobile application (WAP, MXIT etc)?

About 12 million people access the Internet using a mobile application! WOW!

How manyFacebook users do we have?

There are around +- 4.1 million FaceBook users.

How manyTwitter users do we have?

About 1 million Twitter “users”.

Let’s talk mobile! Active SIM cards vs cellphone users?

53 million active SIM Cards & 38 million cellphone users!

What’s the % split between Pre Paid and Contract?

80% Pre Paid.20% Contract.

How manyPlease Call Me’s do you think get sent every month?

South Africans send about 1 billionPlease Call Me’s per month.

1 billion!

How many SmartPhones will there be in SA by end 2011?

Around 5.5 million!

Top 3mobile sites in SA?

And lastly, just for wow value…

Facts & Figures
Part 2 (Facebook SA)

So we know there are roughly 4.1 million South African FaceBook users. What do you think the gender split is?

2,000,960 people
who live in South Africa
who are male
2,106,140 people
who are female

% of SA Facebook users over the age of 30?

2,500,100 people
age 30 and older
61%!

Let’s say we were targetting content or products… Rugby vs Cricket?

108,320 people
who like rugby
57,600 people
who like cricket

Gays vsLesbians?

24,520 people
who are male
who are interested in men
409,160 people
who are female
who are interested in women

Pester Power Potential?

16,680 people
who are in category Parents (child:0-3yrs)
83,260 people
who are in category Parents (child:0-15yrs)

iPhone users vsBlackBerry users?

94,380 people
who are in category iPhone
708,520 people
who are in category Blackberry

Small Business Owners?

75,340 people
who are in category Small Business Owners

And my personal favourite… Deloitte vs Accenture(as a recruitment agent of course!)

1,600 people
who work at Deloitte
900 people
who work at Accenture

Facts & Figures
Part 3 (International)
Most stats from Arthur Goldstuck’s World Wide Worx Research. Precious few are made up.

78% of Internet users conduct product research online
If Facebook were a country it would be the 3rd most populated in the world
Web-based email usage has dropped by 59% among 12-17 year olds
Twitter has 250 mil+ users generating 1 billion Tweets per week
Top three Twitter cities in the world…
57% of businesses have acquired a customer through their company blog
London
2. LA
3.Chicago
Companies that blog get 55% more web traffic

SNAP! SNAP! Instagram grew to 1 mil users in 10 weeks. 4 mil in 7 months. 10 photos per second
9 out of 10 Internet users visited a Social Networking site in 2010
SinaWeibo = 140 mil users in China. 10 mil accounts per month
Social Network penetration in Latin America? 88% of all Internet Users!
But FaceBook still dominates. How about the 30 billion pieces of content/month being shared?
Every month, more than 250 million people…
engage with Facebook on external websites
People spend over 700 billion minutes per month on FaceBook.

And now you know!

FutureWorld. The Digital Landscape.

by Andy Hadfield

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