The Social Imperative<br />Social Media Team Outputs<br />The Social Media MasterClass 2011<br />
Embedding social media in your organisation is about being brave…<br />Copyright 2011 All Rights Reserved<br />
Firstly.Social Media doesn’t have an ROI problem. It has an integration problem.<br />Copyright 2011 All Rights Reserved<b...
Secondly.Who are these people?And can they write!?<br />Copyright 2011 All Rights Reserved<br />
Finally.What will a good social media team allow you to do?<br />Copyright 2011 All Rights Reserved<br />
Learn faster from the market and be able to respond much quicker<br />Copyright 2011 All Rights Reserved<br />
Help to transform marketing from marketing AT an audience to marketing WITH an audience.<br />Copyright 2011 All Rights Re...
Help reduce product design mistakes by leveraging co-creation strategies<br />Copyright 2011 All Rights Reserved<br />
Reduce product launch cost through collaboration with early adopters<br />Copyright 2011 All Rights Reserved<br />
Support supply chain management by recognisingand understanding near real time market trends<br />Copyright 2011 All Right...
Navigatecomplex organisations and products - helping customers find the best solution<br />Copyright 2011 All Rights Reser...
Guide and support the marketingdepartment.<br />Copyright 2011 All Rights Reserved<br />
Copyright 2011 All Rights Reserved<br />
You need a teamThey must be good with dataThey must be plugged into all parts of the companyLike you have an FD, now you n...
And now you have the memo!<br />Copyright 2011 All Rights Reserved<br />
www.futureworld.co.za<br />Andy Hadfield<br />@andyhadfield<br />andy@onebigwidget.com<br />www.andyhadfield.com<br />Imag...
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FutureWorld. Social Media Team Outputs

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Part of the FutureWorld Social Media Masterclass Series. What should a good social media team allow you to do? Practical measurements and fascinating examples from history...

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  • SM not for the marketing team but for the whole businessEg. ORM data into product development, store management etc
  • More than you thinkSociologists, anthropolists, people watching
  • How do you measure them… What should their KPI’s be?
  • Seventeen surveysSelling extra advertising based on new insightsCreating valuable partnerships (eg. MXIT/Nutrogena)
  • Surf logo at SeventeenGAP logo disasterWhy were people upset? It’s OUR brand – how dare you change it without consulting us
  • American car manufacturers – farmers ripping out seatsCo-designing products is scary – but it’s the way the world is moving…
  • Getting influencers and fans to market for youFashion bloggers Show Film First
  • Twitter knows the queues are long in your stores before you doExample: FNB selling World Cup Soccer tickets.They thought it was clever to get people into their branchesCouldn’t’ deal with the volume + systems fell overTwitter went crazy – as it does!FNB scanned Twitter to see which branches were getting the most complaints and implemented fun solutions – eg. Coke and donuts in the queue
  • Customers don’t have time to decode your complex organisation and productsSM allows you to ask questions of a brand in plain english – and hopefully get a plain english answer!Eg. Get SatisfactionEncourages more than complaintsMe too button – answer many problems at onceThe answers are always indexed and searchable – community can vote NB pieces of information to the top of the pileAllows customers to help each other!
  • Influencers vs Advocates vs Detractors
  • Transcript of "FutureWorld. Social Media Team Outputs"

    1. 1. The Social Imperative<br />Social Media Team Outputs<br />The Social Media MasterClass 2011<br />
    2. 2. Embedding social media in your organisation is about being brave…<br />Copyright 2011 All Rights Reserved<br />
    3. 3.
    4. 4. Firstly.Social Media doesn’t have an ROI problem. It has an integration problem.<br />Copyright 2011 All Rights Reserved<br />
    5. 5. Secondly.Who are these people?And can they write!?<br />Copyright 2011 All Rights Reserved<br />
    6. 6. Finally.What will a good social media team allow you to do?<br />Copyright 2011 All Rights Reserved<br />
    7. 7. Learn faster from the market and be able to respond much quicker<br />Copyright 2011 All Rights Reserved<br />
    8. 8. Help to transform marketing from marketing AT an audience to marketing WITH an audience.<br />Copyright 2011 All Rights Reserved<br />
    9. 9. Help reduce product design mistakes by leveraging co-creation strategies<br />Copyright 2011 All Rights Reserved<br />
    10. 10. Reduce product launch cost through collaboration with early adopters<br />Copyright 2011 All Rights Reserved<br />
    11. 11. Support supply chain management by recognisingand understanding near real time market trends<br />Copyright 2011 All Rights Reserved<br />
    12. 12. Navigatecomplex organisations and products - helping customers find the best solution<br />Copyright 2011 All Rights Reserved<br />
    13. 13. Guide and support the marketingdepartment.<br />Copyright 2011 All Rights Reserved<br />
    14. 14. Copyright 2011 All Rights Reserved<br />
    15. 15. You need a teamThey must be good with dataThey must be plugged into all parts of the companyLike you have an FD, now you need an SMD.<br />Copyright 2011 All Rights Reserved<br />
    16. 16. And now you have the memo!<br />Copyright 2011 All Rights Reserved<br />
    17. 17. www.futureworld.co.za<br />Andy Hadfield<br />@andyhadfield<br />andy@onebigwidget.com<br />www.andyhadfield.com<br />Images, sources and quotes credited in slides/slide notes where appropriate. All content Copyright FutureWorld, Andy Hadfield. All Rights Reserved.<br />
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