Your SlideShare is downloading. ×
FutureWorld. Social Media Team Outputs
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

FutureWorld. Social Media Team Outputs

994
views

Published on

Part of the FutureWorld Social Media Masterclass Series. What should a good social media team allow you to do? Practical measurements and fascinating examples from history...

Part of the FutureWorld Social Media Masterclass Series. What should a good social media team allow you to do? Practical measurements and fascinating examples from history...

Published in: Business, News & Politics

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
994
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
13
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • SM not for the marketing team but for the whole businessEg. ORM data into product development, store management etc
  • More than you thinkSociologists, anthropolists, people watching
  • How do you measure them… What should their KPI’s be?
  • Seventeen surveysSelling extra advertising based on new insightsCreating valuable partnerships (eg. MXIT/Nutrogena)
  • Surf logo at SeventeenGAP logo disasterWhy were people upset? It’s OUR brand – how dare you change it without consulting us
  • American car manufacturers – farmers ripping out seatsCo-designing products is scary – but it’s the way the world is moving…
  • Getting influencers and fans to market for youFashion bloggers Show Film First
  • Twitter knows the queues are long in your stores before you doExample: FNB selling World Cup Soccer tickets.They thought it was clever to get people into their branchesCouldn’t’ deal with the volume + systems fell overTwitter went crazy – as it does!FNB scanned Twitter to see which branches were getting the most complaints and implemented fun solutions – eg. Coke and donuts in the queue
  • Customers don’t have time to decode your complex organisation and productsSM allows you to ask questions of a brand in plain english – and hopefully get a plain english answer!Eg. Get SatisfactionEncourages more than complaintsMe too button – answer many problems at onceThe answers are always indexed and searchable – community can vote NB pieces of information to the top of the pileAllows customers to help each other!
  • Influencers vs Advocates vs Detractors
  • Transcript

    • 1. The Social Imperative
      Social Media Team Outputs
      The Social Media MasterClass 2011
    • 2. Embedding social media in your organisation is about being brave…
      Copyright 2011 All Rights Reserved
    • 3.
    • 4. Firstly.Social Media doesn’t have an ROI problem. It has an integration problem.
      Copyright 2011 All Rights Reserved
    • 5. Secondly.Who are these people?And can they write!?
      Copyright 2011 All Rights Reserved
    • 6. Finally.What will a good social media team allow you to do?
      Copyright 2011 All Rights Reserved
    • 7. Learn faster from the market and be able to respond much quicker
      Copyright 2011 All Rights Reserved
    • 8. Help to transform marketing from marketing AT an audience to marketing WITH an audience.
      Copyright 2011 All Rights Reserved
    • 9. Help reduce product design mistakes by leveraging co-creation strategies
      Copyright 2011 All Rights Reserved
    • 10. Reduce product launch cost through collaboration with early adopters
      Copyright 2011 All Rights Reserved
    • 11. Support supply chain management by recognisingand understanding near real time market trends
      Copyright 2011 All Rights Reserved
    • 12. Navigatecomplex organisations and products - helping customers find the best solution
      Copyright 2011 All Rights Reserved
    • 13. Guide and support the marketingdepartment.
      Copyright 2011 All Rights Reserved
    • 14. Copyright 2011 All Rights Reserved
    • 15. You need a teamThey must be good with dataThey must be plugged into all parts of the companyLike you have an FD, now you need an SMD.
      Copyright 2011 All Rights Reserved
    • 16. And now you have the memo!
      Copyright 2011 All Rights Reserved
    • 17. www.futureworld.co.za
      Andy Hadfield
      @andyhadfield
      andy@onebigwidget.com
      www.andyhadfield.com
      Images, sources and quotes credited in slides/slide notes where appropriate. All content Copyright FutureWorld, Andy Hadfield. All Rights Reserved.