FutureWorld. Location Based Services.

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Part of the FutureWorld Social Media Masterclass Series. Location based services deal with the new layer of context and relevancy that GPS enabled smartphones have added to the world of business and marketing.

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  • It knows you’re in PnP. Knows you’re in aisle 3.It knows you’ve hovered there for 30 sec, stuck in the eternal question: coke or pepsi
  • www.getglue.comThe Media CheckIn72% of Americans use their mobile phones while consuming other media. 1/3 of those are watching TV.
  • FutureWorld. Location Based Services.

    1. 1. The Social Imperative Location Based ServicesThe Social Media MasterClass 2011
    2. 2. Coming up…Another “next big thing”!
    3. 3. Location is powerful because it adds a layer of relevance.
    4. 4. http://www.thegrid.co.za/
    5. 5. Location services in the real world...
    6. 6. Breakfast. Courtesy...
    7. 7. Marketers! How aboutdropping virtualproduct into the real world?
    8. 8. Success!
    9. 9. But.Location Services raise fulfilment to critical status.
    10. 10. Why so much oversharing?
    11. 11. http://pleaserobme.com/
    12. 12. A story of Grannies, how easy it is to share music and how Brittanica bet the house against humans freely giving their time to edit an encyclopedia…
    13. 13. Oversharing is creating and killing entire industries...
    14. 14. Back to location…What could it mean for business?
    15. 15. Locate a shop / ATM / general service near me…
    16. 16. Locate a shop with the same item at a cheaper price…
    17. 17. Communications and experiencesthat activate on location – even if that location isn’t your establishment. (Wine at a restaurant, buying wine at Macro, tasting Wine on a wine farm)
    18. 18. Roving salesman!
    19. 19. www.futureworld.co.zaAndy Hadfield@andyhadfieldandy@onebigwidget.comwww.andyhadfield.comImages, sources and quotes credited in slides/slidenotes where appropriate. All content CopyrightFutureWorld and Andy Hadfield. All Rights Reserved.

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