Employee Engagement Using Web 2.0


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Presentation to the CIO Conference, powered by Deloitte on an innovative Enterprise 2.0 application for Employee Engagement. Deals with the Web 2.0 industry, definitions and moves on to the case study.

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Employee Engagement Using Web 2.0

  1. 1. Putting Web 2.0 to work for business Andy Hadfield COO, The Virtual Works Copyright The Virtual Works
  2. 2. OR... How to make 1 poke + 1 poke = 3 pokes! Copyright The Virtual Works
  3. 3. Who am I? <ul><li>Andy Hadfield. COO. The Virtual Works. </li></ul><ul><li>Got my first computer at age 5. It was green. </li></ul><ul><li>Co-founded SA’s first student portal (getAlife – www.gAL.co.za ) </li></ul><ul><li>Blogger. </li></ul><ul><li>Help design and implement 2.0 systems (and manage business communities). </li></ul>Copyright The Virtual Works
  4. 4. Who are we? Copyright The Virtual Works <ul><li>Formed in 1997. </li></ul><ul><li>Supply web 2.0 and mobile software as a service to build and engage business communities and manage networked resources. </li></ul><ul><li>Technology Top 100 accredited firm. </li></ul><ul><li>Results for clients earned us the Innovator Of The Year Finalist Award in 2005. </li></ul><ul><li>Provide solutions for Deloitte, PG Group, Steinhoff, Nissan and Plascon. </li></ul><ul><li>Site: www.virtualworks.co.za </li></ul><ul><li>Blog: www.virtuallyspeaking.co.za </li></ul>
  5. 5. Just what is Web 2.0? <ul><li>Still battling to come to grips with the ethereal nature of the beast? </li></ul><ul><li>Wondering whether Web 2.0 will give birth to the next KILLER APP? Or the next Bubble? </li></ul>Copyright The Virtual Works
  6. 6. Just what is Web 2.0? <ul><li>Do you remember the last time there was a mass “state of mind”? </li></ul>Copyright The Virtual Works It sprung up out of nowhere – this free spirited, anti conventional, anti status quo application design...
  7. 7. Just what is Web 2.0? <ul><li>Web 2.0 IS  </li></ul><ul><li>Community. Collaboration. Aggregation. </li></ul><ul><li>Does business need this? </li></ul>Copyright The Virtual Works
  8. 8. Enterprise 2.0 <ul><li>Of course, Web 2.0 exists in the Enterprise – usually in singular applications </li></ul><ul><ul><li>Corporate blogging </li></ul></ul><ul><ul><li>Corporate wikis (knowledge sharing) </li></ul></ul><ul><li>But. When does it become mainstream? </li></ul><ul><li>When does it become pervasive? </li></ul><ul><li>When does it become effective? </li></ul><ul><li>Welcome to the Wild West! </li></ul>Copyright The Virtual Works
  9. 9. What’s in the Facebook? Copyright The Virtual Works
  10. 10. Just what is 2.0? <ul><li>While Social Media (consumer generated content) is flourishing on the venture capitalist bandwagon... </li></ul><ul><li>Our challenge as business leaders is to decide whether Web 2.0 has a real business application. </li></ul>Copyright The Virtual Works
  11. 11. The business case <ul><li>The CHALLENGE: How do I use technology to engage my employees? </li></ul><ul><li>The PREMISE: Firms that engage their employees perform 2.6 times better than their competition. </li></ul><ul><li>Disengaged employees cost their organisations millions through poor customer service , damage to the brand, operational inefficiencies, lost opportunities, low productivity – and high staff turnover costs. </li></ul><ul><li>Source: Gallup Organisation Research. 2005. </li></ul>Copyright The Virtual Works
  12. 12. 70% of an average firms staff are not engaged or committed. Copyright The Virtual Works Employee Commitment Employee Engagement The Goal The Loose Cannons! The Danger Source: Enterprise IG. 2004. 4% 29% 30% 37%
  13. 13. 30% of an average firms staff are not engaged but ARE committed. (that’s like saying only 4 players in the team know where the try line is!) Copyright The Virtual Works
  14. 14. What is Engagement? <ul><li>Corporate Conversation about Strategy </li></ul><ul><ul><li>TALK  Set up a structure. Then cascade and connect everybody to the strategy. </li></ul></ul><ul><ul><li>LISTEN  Turn feedback into structured information and share. </li></ul></ul><ul><ul><li>RESPOND  Act & Communicate </li></ul></ul>Copyright The Virtual Works
  15. 15. Enterprise 2.0 Solution Copyright The Virtual Works
  16. 16. Enterprise 2.0 Benefits <ul><li>The benefits are crucial: </li></ul><ul><ul><li>White label products (own it) </li></ul></ul><ul><ul><li>Pull different tools together </li></ul></ul><ul><ul><li>Measure their effectiveness </li></ul></ul><ul><ul><li>Safely integrate into IT Structure </li></ul></ul>Copyright The Virtual Works
  17. 17. Limitations 2.0 Copyright The Virtual Works Social Networks Wikis Blogs Aggregators TALK – Structure TALK – Cascade strategy LISTEN – Get feedback LISTEN – Structure feedback RESPOND – Act & Communicate
  18. 18. Beginning to ENGAGE <ul><li>The Global Requirement for Employee Engagement might not be achieved by just one shiny, free Web 2.0 toy. </li></ul><ul><li>Enter Enterprise 2.0 – The successful commercial application of Web 2.0 principles into the Enterprise. </li></ul>Copyright The Virtual Works
  19. 19. In conclusion <ul><li>Web 2.0 </li></ul><ul><ul><li>Concept </li></ul></ul><ul><ul><li>Tools </li></ul></ul>Copyright The Virtual Works
  20. 20. Thank you for your time... Copyright The Virtual Works