Employee Engagement Using Web 2.0

Putting Web 2.0 to work for business Andy Hadfield COO, The Virtual Works Copyright The Virtual Works

OR... How to make 1 poke + 1 poke = 3 pokes! Copyright The Virtual Works

Who am I?

Andy Hadfield. COO. The Virtual Works.

Got my first computer at age 5. It was green.

Co-founded SA’s first student portal (getAlife – www.gAL.co.za )

Blogger.

Help design and implement 2.0 systems (and manage business communities).

Copyright The Virtual Works

Who are we? Copyright The Virtual Works

Formed in 1997.

Supply web 2.0 and mobile software as a service to build and engage business communities and manage networked resources.

Technology Top 100 accredited firm.

Results for clients earned us the Innovator Of The Year Finalist Award in 2005.

Provide solutions for Deloitte, PG Group, Steinhoff, Nissan and Plascon.

Site: www.virtualworks.co.za

Blog: www.virtuallyspeaking.co.za

Just what is Web 2.0?

Still battling to come to grips with the ethereal nature of the beast?

Wondering whether Web 2.0 will give birth to the next KILLER APP? Or the next Bubble?

Do you remember the last time there was a mass “state of mind”?

Copyright The Virtual Works It sprung up out of nowhere – this free spirited, anti conventional, anti status quo application design...

Web 2.0 IS 

Community. Collaboration. Aggregation.

Does business need this?

Enterprise 2.0

Of course, Web 2.0 exists in the Enterprise – usually in singular applications

Corporate blogging

Corporate wikis (knowledge sharing)

But. When does it become mainstream?

When does it become pervasive?

When does it become effective?

Welcome to the Wild West!

What’s in the Facebook? Copyright The Virtual Works

Just what is 2.0?

While Social Media (consumer generated content) is flourishing on the venture capitalist bandwagon...

Our challenge as business leaders is to decide whether Web 2.0 has a real business application.

The business case

The CHALLENGE: How do I use technology to engage my employees?

The PREMISE: Firms that engage their employees perform 2.6 times better than their competition.

Disengaged employees cost their organisations millions through poor customer service , damage to the brand, operational inefficiencies, lost opportunities, low productivity – and high staff turnover costs.

Source: Gallup Organisation Research. 2005.

70% of an average firms staff are not engaged or committed. Copyright The Virtual Works Employee Commitment Employee Engagement The Goal The Loose Cannons! The Danger Source: Enterprise IG. 2004. 4% 29% 30% 37%

30% of an average firms staff are not engaged but ARE committed. (that’s like saying only 4 players in the team know where the try line is!) Copyright The Virtual Works

What is Engagement?

Corporate Conversation about Strategy

TALK  Set up a structure. Then cascade and connect everybody to the strategy.

LISTEN  Turn feedback into structured information and share.

RESPOND  Act & Communicate

Enterprise 2.0 Solution Copyright The Virtual Works

Enterprise 2.0 Benefits

The benefits are crucial:

White label products (own it)

Pull different tools together

Measure their effectiveness

Safely integrate into IT Structure

Limitations 2.0 Copyright The Virtual Works Social Networks Wikis Blogs Aggregators TALK – Structure TALK – Cascade strategy LISTEN – Get feedback LISTEN – Structure feedback RESPOND – Act & Communicate

Beginning to ENGAGE