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Marketing to SMEs
Marketing to SMEs
Marketing to SMEs
Marketing to SMEs
Marketing to SMEs
Marketing to SMEs
Marketing to SMEs
Marketing to SMEs
Marketing to SMEs
Marketing to SMEs
Marketing to SMEs
Marketing to SMEs
Marketing to SMEs
Marketing to SMEs
Marketing to SMEs
Marketing to SMEs
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Marketing to SMEs

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SMEs are a significant opportunity for many B2B marketers, but how best to open a conversation? Well, I asked 450 of them and here\'s what they said about their marketing channel preferences.

SMEs are a significant opportunity for many B2B marketers, but how best to open a conversation? Well, I asked 450 of them and here\'s what they said about their marketing channel preferences.

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  • 1. How to ensure marcoms reach SMEs<br />Exploring channel preferences<br />
  • 2. 451 buyers of B2B services in UK SMEs interviewed<br />Q: Below are various methods a prospective supplier might use to engage with potential buyers like you.<br />Thinking about the main products and services you buy in a professional context, please indicate whether each source would be very, quite, not very or not at all effective in gaining your attention<br />Average scores calculated with weighted importance <br />(very = 2, quite = 1, not very = -1, not at all = -2)<br />www.circle-research.com/blog <br />
  • 3. An overview: SME’s marketing channel preferences<br />Prioritise<br />Handle with care<br />Deploy selectively<br />Think carefully<br />Trade Directories<br />Conf. Speaking<br />Telemarketing<br />Trade Shows<br />Networking<br />Direct Mail<br />Seminars<br />Blogging<br />Tweeting<br />SMS<br />Search Engines<br />Email Marketing<br />Trade Articles<br />Trade Advertising<br />www.circle-research.com/blog <br />
  • 4. Visit<br />www.circle-research.com/blog <br />for commentary and interpretation<br />
  • 5. An analysis by size<br />
  • 6. The view from: Sole traders <br />Trade Directories<br />Conf. Speaking<br />Telemarketing<br />Trade Shows<br />Networking<br />Direct Mail<br />Seminars<br />Blogging<br />Tweeting<br />SMS<br />Search Engines<br />Email Marketing<br />Trade Articles<br />Trade Advertising<br />www.circle-research.com/blog <br />
  • 7. The view from: Micro SMEs (1 – 9 employees) <br />Trade Directories<br />Conf. Speaking<br />Telemarketing<br />Trade Shows<br />Networking<br />Direct Mail<br />Seminars<br />Blogging<br />Tweeting<br />SMS<br />Search Engines<br />Email Marketing<br />Trade Articles<br />Trade Advertising<br />www.circle-research.com/blog <br />
  • 8. The view from: Small SMEs (10 – 49 employees) <br />Trade Directories<br />Conf. Speaking<br />Telemarketing<br />Trade Shows<br />Networking<br />Seminars<br />Blogging<br />Tweeting<br />SMS<br />Search Engines<br />Email Marketing<br />Trade Advertising<br />Trade Articles<br />Direct Mail<br />www.circle-research.com/blog <br />
  • 9. The view from: Medium SMEs (50 – 249 employees)<br />Trade Directories<br />Telemarketing<br />Blogging<br />Tweeting<br />SMS<br />Email Marketing<br />Trade Articles<br />Seminars<br />Search Engines<br />Trade Shows<br />Trade Advertising<br />Direct Mail<br />Networking<br />Conf. Speaking<br />www.circle-research.com/blog <br />
  • 10. An analysis by industry sector<br />
  • 11. The view from: ICT<br />Trade Directories<br />Conf. Speaking<br />Telemarketing<br />Trade Shows<br />Networking<br />Seminars<br />Blogging<br />Tweeting<br />SMS<br />Search Engines<br />Trade Advertising<br />Email Marketing<br />Direct Mail<br />Trade Articles<br />www.circle-research.com/blog <br />
  • 12. The view from: Financial Services<br />Trade Directories<br />Telemarketing<br />Trade Shows<br />Direct Mail<br />Blogging<br />Tweeting<br />SMS<br />Search Engines<br />Email Marketing<br />Trade Articles<br />Trade Advertising<br />Networking<br />Seminars<br />Conf. Speaking<br />www.circle-research.com/blog <br />
  • 13. The view from: Marketing and Media<br />Trade Directories<br />Conf. Speaking<br />Telemarketing<br />Trade Articles<br />Trade Shows<br />Networking<br />Direct Mail<br />Seminars<br />Blogging<br />Tweeting<br />SMS<br />Search Engines<br />Email Marketing<br />Trade Advertising<br />www.circle-research.com/blog <br />
  • 14. The view from: Business & Legal Services<br />Trade Directories<br />Conf. Speaking<br />Telemarketing<br />Trade Shows<br />Networking<br />Seminars<br />Blogging<br />Tweeting<br />SMS<br />Search Engines<br />Email Marketing<br />Direct Mail<br />Trade Articles<br />Trade Advertising<br />www.circle-research.com/blog <br />
  • 15. The view from: Retail<br />Trade Directories<br />Email Marketing<br />Conf. Speaking<br />Telemarketing<br />Trade Shows<br />Networking<br />Direct Mail<br />Seminars<br />Blogging<br />Tweeting<br />SMS<br />Trade Articles<br />Search Engines<br />Trade Advertising<br />www.circle-research.com/blog <br />
  • 16. 3rd Floor<br />71 Hopton Street<br />London<br />SE1 9LR <br />andrew.dalglish@circle-research.com<br />+44 (0) 20 7960 3802<br />www.circle-research.com<br />

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