Summer Workshop 1


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Social Media Summer Workshops.
Workshop 1: Social Networking and Collaboration
. Jubilee Graduate Centre, University of Nottingham. 26 July 2012, 12.00-2.00pm.

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Summer Workshop 1

  1. 1. Social Media Summer WorkshopsImage erules123
  2. 2. Social Media Summer WorkshopsWorkshop 1: Social Networking and Collaboration26 July, 12.00-2.00pmSocial media cultures and academic practicesDigital identityNetworking, information sourcing and collaborative working – Twitter, SNS, wikis &online community sitesWorkshop 2: Sharing and Managing Work Online2 August, 12.00-2.00pmInformal dissemination and sharing of work – blogging and content sharing sitesManaging content – social bookmarking, referencing & bibliographies, curationtools & RSS
  4. 4. SOURCE, MANAGE NETWORKING& SHARE RESOURCES & DISCUSSION RSS Readers Facebook Social Bookmarking LinkedIn Twitter & Referencing Google+ Facebook Groups Content Sharing Sites ‘Ning’ Sites MOOCs Wikis Blogs COLLABORATIVE Google Docs DISSEMINATION WORKING
  5. 5. Toolbox
  6. 6. Space
  7. 7. Contexts
  8. 8. Individual Practice / Research Group /Professional Development Department Research Events & Project Conferences
  9. 9. #1Social mediaareinterrelated.Technically,commerciallyand culturally
  10. 10. #2Social mediado not exist inisolation
  11. 11. #3Social mediaconstitute acontestedspace
  12. 12. #4Bothparticipatoryandbroadcastmetaphorsapply
  13. 13. #5Academicreputationsandhierarchiesaretransferred
  14. 14. #6Practices areemergent,contestedand culturallysituated
  15. 15. Barriers to adopting social media?
  16. 16. Time-consumingLack of knowledge / awareness / ‘best practices’Insignificant and frivolousEgocentric, opinionated and self-publicisingNot trustworthy, unreliable contentLack of academic rigourNot formally recognised / rewarded by institutionLack of institutional / departmental support or incentiveInstitutional constraints or regulationsCompromises formal publication opportunitiesThreats to representation (self, institution, research)Risks of disclosure (research design, findings etc.)TechnophobiaLow initial rewardsLow regard of contribution – “I’ve nothing to say”Exposure of academic naivetyCompromises lecturer / student relationshipsCompromises existing personal / recreational use and online identityPotential misinterpretation and misappropriationCommercial imperative (non-institutional / non-academic)Issues of privacyOwnership, copyright and IP issues
  17. 17. NETWORKING
  18. 18. Social Network Sites (SNS)FacebookGeneral / recreational social networking‘Friending’ metaphor (reciprocal)Status updatesCommenting, messaging and live chatFacebook Groups, events and pagesLinkedInProfessional networking – business-orientated‘Connections’ metaphor (reciprocal)Status updates and messagingProfessional profilingJob seeking and listing facilities
  19. 19. Image
  20. 20. Social Network Sites (SNS)Academia.eduDedicated academic network‘Following’ metaphor (non-reciprocal)Replicates hierarchical and institutional categorisationsStatus updates and messagingSearchable research interestsContent sharing – papers etc.Google+General / recreational social networking‘Following’ metaphor (non-reciprocal)Circles – organisation of followers and privacy settingsHangouts – group video chat facilityIntegration with other Google apps. and services
  21. 21. TwitterMicroblogging site‘Following’ metaphor (non-reciprocal)Tweets (maximum 140 characters)Retweeting, direct messaging, and replyingLists and favouritesTwitter TechnologyThird-party clients, apps. and services:Interfaces (content support and filtering) – e.g. TweetDeckGroups – e.g. TwibesTracking and documentation – e.g. TweetdocLive streams and visualisation – e.g. Visible TweetsBack up – e.g. BackupMyTweetsInterconnectivity with other social media – e.g. Delicious FacebookTwitter alternatives – e.g. FriendFeed
  22. 22. Twitter: Academic PracticesKnowledge / resource sharing – posting, accessing and ‘retweeting’microcontentSelf-promotion – new blog posts etc.Notification – new publications, events, call for papers, announcements etc.‘Crowdsourcing’ – asking questions, making enquiriesReal-time discussionReal-time search engineHashtag communities and networks e.g. #phdchatEvents and conferences – the ‘backchannel’ and remote conferencing
  23. 23. Twitter: Tips‘Getting’ Twitter – reaching the ‘aha’ moment‘Information overload’ – people as ‘filters’Negotiating the signal-noise ratioNetwork building – followers’ followersAmplification – Links!
  24. 24. #phdchatTwitter Hashtag – informal community / network of PhD studentsSynchronous chat – weekly sessions themedTheme – online pollAsynchronous notification – inclusion of hashtag in relative postsSupporting sites – e.g. Wiki Facebook GroupTweetups – local ‘offline’ meetings
  25. 25. Digital Identit(y/ies)Image Jens Hesse | Woman (African) | oil on corduroy (2011)
  26. 26. Digital Identity ““ The persona an individual presents across all the digital communities in which he or she is represented
  27. 27. Digital Beetham, H., McGill, L., & Littlejohn, A. (2009). Thriving in the 21st century: Literacies Literacies for the digital age (LLiDA Project). The Caledonian Academy. JISC.“ (R)ecognising technology practice as diverse and constitutive of personal identity, including identity in different peer, subject and workplace communities, and individual styles of participation. Beetham et al. (2009:3) “
  28. 28. Digital Identity: PracticeContextsIdentity as socio-technical and virtual constructsIdentity is ‘multiphrenic’ (Gergan, 2000)Identity as reified forms of social and cultural practiceSocial interactions are increasingly distributed – networked individualism’Multi-membership of communities of practiceIdentity DichotomiesPublic & PrivateWork & LeisureProfessional & PersonalFormal & Informal
  29. 29. Identity is…Modernist PostmodernistDetermined by dominant Socially constructed andstructures culturally mediatedStable Flexible and in fluxSingular and developmental Multiple and fragmentaryUnified across multiple Diversified across multiplecontexts contexts
  30. 30. Digital Identity: RepresentationsProfilesProfessional / institutional pagesSite registrations – personal profilesSelf-publishing e.g. blogs – "About” pageProfessional DevelopmentDigital / online CVsE-PortfoliosIdentity ControlAccess and privacyPassword management – e.g. Open ID
  31. 31. Digital Identity: TransactionsModalityVerbal, textual etc.Multimedia – images, video etc.ActivitiesSocial interaction and participationSocial production and repurposingArtifactsFormal academic content and referencesRecords of social interaction – blog posts, tweets, forum discussions etc.Permanence and transience
  32. 32. Digital Identity: Visibility and ReputationVisibilityNew channels of academic discourse and research disseminationWeb presence – ‘Digital footprint’Web-based academic / professional networkingReputationNew models of academic peer reviewActivities and artifacts are increasingly searchable / traceableIndividual control, ownership and intellectual propertyOpenness, transparency and trust
  34. 34. Community Sites‘Ning’-type SitesMultifunctional platformsSpecialist themes or community-basedFeaturesMember ProfilingDiscussion (forums)Blog postingContent sharing – repositoriesExamples: Ning SocialGo BuddyPress
  35. 35. Collaborative ToolsWikisAsynchronous text-editing platform for multiple usersHistory – documentation of text revisionsExamples: Mediawiki WikispacesGoogle Docs.Suite of office toolsSynchronous editing for multiple usersDropboxSecure file sharing
  36. 36. Social AnnotationSocial Text AnnotationSocial and collaborative annotation of textsFine-grained – by paragraphe.g. CommentpressSocial Multimedia AnnotationSocial and collaborative annotation of multiple forms of mediaPresentations, images, videoText, audio and video commente.g. VoiceThread
  37. 37.
  38. 38. Web Conferencing (Webinars)Integrated Teleconferencing PlatformPublic and private chatWhiteboard – presentation slides / annotation toolsAudio and videoPollingContent sharingRecording and playback facilityExamples: Eluminate Big Blue Button
  39. 39. Massive Open Online Course (MOOC)CentralisedFlexible course-base structures / curriculaAccredited / non-accredited participatory modelSynchronous and asynchronous interactionContent sharing – repositoriesDistributedMultiple participant platforms – blogs etc.Use of RSS, tagging etc. to connect distributed contributions
  40. 40. Research Practices 2.0
  41. 41. Martin Weller The Digital Scholar: How Technology Is Transforming Scholarly Practice Bloomsbury Academic (2011)
  42. 42.
  43. 43. ThanksAndy CoverdaleBlog: http://www.phdblog.netTwitter: @andycoverdale