sm@jgc Session Two


Published on

Social Media @ Jubilee Graduate Centre. Series of sessions on the use of social media in academic practice. Delivered to PhD students and Early Career Researchers (ECRs). Session Two: Blogging and Microblogging, Tagging, Syndication and Aggregation. 5 February 2008. Co-authored with LeRoy Hill.

Published in: Education, Technology
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

sm@jgc Session Two

  1. 1. Session Two<br />Blogging and Microblogging, Tagging, Syndication and Aggregation<br />Andy Coverdale & LeRoy Hill<br />B14 Jubilee Graduate Centre<br />5 February 2010<br />
  2. 2. Session Two: Schedule<br /><ul><li>Blogging
  3. 3. Microblogging (Twitter)
  4. 4. Activity: Discussion
  5. 5. Tagging
  6. 6. Syndication and Aggregation</li></ul>1pm Lunch: Further Discussion and Questions<br />
  7. 7.<br />
  8. 8. Blogging: Anatomy of a Blog<br />Search<br />Archives / Calendar<br />Posts (reverse chronological)<br />Categories OR<br />Tags (List/Cloud) <br />Author, Date<br />Blogroll<br />About Page (Identity Profile)<br />RSS (Posts & Comments)<br />Comments<br />
  9. 9. Blogging<br />Types<br />Blogs, Tumblogs and Microblogs<br />Technologies<br />Increasingly multi-media – links, tags, RSS feeds, images and video<br />New forms: video blogging, phone blogging<br />Hosting<br /><ul><li>Developer-hosted
  10. 10. Self-hosted</li></li></ul><li>Blogging: Blog Writing<br />Cultural Identity<br />Biography, activism and citizen journalism<br />Individual activity – personal, subjective and expressive<br />Writing Skills<br /><ul><li>Regularity – writing discipline
  11. 11. Informality – opportunities to experiment with different writing forms / styles
  12. 12. Generality – writing to a wider audience</li></ul>Contexts<br />Risk-free – shape ideas, formulate thoughts, and concepts<br />Work in progress – raw content for thesis, journal article or conference paper<br />Emphasis on personal perspective, opinion or experience<br />
  13. 13. Blogging: Peer Review<br />The ‘Blogosphere’<br />Blogging Community – reading, linking to, and commenting on other blogs<br />Comments and Pingbacks – feedback and review<br />Traditional Forms of Peer Review<br />Formal support and feedback structures from experts and peers - limited in scope and frequency<br />Blogging – Informal, Distributed and Frequent<br />Establish sustainable channels of discussion, feedback and peer support<br />Extend beyond immediate research community – Geographically and Disciplinary<br />Blogs as ‘Boundary Objects’ (Efimova, 2009)<br />Efimova, L. (2009). Passion at work: blogging practices of knowledge workers. Enschede, Netherlands: Novay.<br />
  14. 14. Blogging: Process and Reflection<br />Narrative<br />Journal style entry provides narrative structure (e.g. doctoral experience)<br />‘Following’ blogs<br />Reflective<br />Demonstration and documentation of process<br />Navigation<br />Searchable tool - chronological (time-based) vs. conceptual (ideas-based)<br />Chronological – by date, month, year<br />Conceptual – by category or tags<br />
  15. 15. Microblogging<br />Twitter<br />Microcontent – ‘tweets’ (maximum 140 characters)<br />Following and followers<br />Retweeting, direct messaging, replies, <br />Lists, groups and hashtags<br />Twitter Technologies<br />Twitter clients and services – Interfaces, content support, tracking and visualisation etc. <br />Interconnectivity with other social media – e.g. Delicious (social bookmarking)<br />
  16. 16. Microblogging: Academic Practice<br /><ul><li>Knowledge / resource sharing – posting, accessing and ‘retweeting’ links
  17. 17. Notification – new blog posts, publications and bookmarks, events, call for papers, announcements and cancellations etc.
  18. 18. Self-promotion
  19. 19. ‘Crowdsourcing’ – asking questions, making enquiries
  20. 20. Real-time social networking and interaction
  21. 21. Real-time search engine
  22. 22. Events and conferences – the ‘backchannel’ and remote conferencing</li></li></ul><li>Twitter: Social Media in Microcosm<br /><ul><li>Social interaction made visible
  23. 23. Following and ‘Unfollowing’
  24. 24. Reciprocity
  25. 25. (Academic) Hierarchies
  26. 26. Personal vs. Professional
  27. 27. Information Overload – the ‘Fire Hose’
  28. 28. Widespread institutional adoption (e.g. University of Nottingham)
  29. 29. Retweeting – Bottom-up / Top-down Design
  30. 30. Migration of activities / practices to Twitter</li></li></ul><li>Activity: Discussion on…<br />In your table groups we would like you to discuss and reflect with each other on:<br />- 4 academic experiences or approaches you would like to share (blog)<br /> <br />- 4 academic experiences or approaches you would not want to share (blog)<br /> <br />List these in two categories Share/Not Share on the paper provided.<br />
  31. 31. Tagging<br />Increase in volume and diversity of academic Web resources<br />Social media – emphasis on sharing and collaboration<br />Bookmarking<br /><ul><li>Personal Bookmarking
  32. 32. Social Bookmarking
  33. 33. Collaborative Bookmarking</li></ul>Tagging also prevalent in blogging, and content sharing sites (e.g. Flickr, YouTube, Slideshare etc.)<br />Dedicated academic sites and services<br />
  34. 34. Tagging: Theory and Context<br />Folksonomy (Vander Wal, 2004)<br />‘Folk’ + ‘Taxonomy’<br />Knowledge resource created through the process of tagging<br />Taxonomy / Ontology Folksonomy<br />Top-down Bottom-up<br />Vertical / Hierarchical Horizontal / Non-hierarchical<br />Created by ‘Experts’ Created by many <br />Each ‘thing’ exists in one place Things exist in more than one place<br />
  35. 35. Tagging: Theory and Context<br /> <br /><br />
  36. 36. Tagging: Theory and Context<br />Social / democratic production<br />Interconnectivity of social media<br />Increased information flow – tools and strategies<br />Everything is Miscellaneous (Weinberger, 2007)<br />Information R/Evolution<br />Michael Wesch<br />Digital Ethnography, Kansas State University <br />
  37. 37. Tagging: Bookmarking<br />Personal Bookmarking<br />Personal organisation / management of Bookmarks<br />Searchable – Tag List / Cloud<br />Further Organisation Tools – Bundle Tags / Multiple Sites<br />Group / Collaborative Bookmarking <br />Participatory and democratic knowledge base<br /> <br />Social Bookmarking<br />Use as search engine – keyword / user<br />Search other users bookmarks<br />Subscriptions, networks etc.<br />Tagging (in)consistency – Intra-personal and inter-personal <br />
  38. 38. Syndication and Aggregation<br />The navigation and management of digital environments through the syndication and aggregation of multiple sites, tools and services.<br /> <br />RSS (Really Simple Syndication)<br />Subscribe to blogs, websites, podcasts etc.<br />Types of RSS / Feed Readers<br /><ul><li>Desktop-based
  39. 39. Browser-based
  40. 40. Web-based</li></ul><br />
  41. 41.<br />
  42. 42. Syndication and Aggregation<br />Web Portals<br />Methods of integration between applications (iGoogle, Pageflakes, Netvibes etc.)<br /> <br />Personal Learning Environment (PLE) or Network (PLN)<br />Concept developed from e-learning / learning technologists<br />Seen as an alternative to VLE (e.g. WebCT)<br /> <br />VLE – Institutional, centrally managed, curriculum-based<br />PLE – Personal, learner managed, self-directed<br />Professional Development Tools<br />E-Portfolios<br />
  43. 43.
  44. 44.<br />
  45. 45. Lunch: Further Discussion and Questions<br />Graduate School Feedback Forms<br />Please spend a few moments to fill in the feedback forms provided. Thanks.<br />Our last session is onWednesday 17 February:<br />Social Networking and Collaboration<br />Online Resource<br /><br />OR: <br />Contact<br /><br />Twitter<br />#smjgc1<br />