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SP Staff brand overview

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SportingPulse logo evolution overview

SportingPulse logo evolution overview

Published in: Sports, Technology, Business

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  • 1. SportingPulse Brand Evolution
  • 2. Successful initial rebrand, but some legacy fragmentation around mySport and the current SP icon
  • 3. SP Brand – evolution, not revolutionWe have an opportunity to further unify under our current brand guidelinesand through the natural evolution and deployment of the SP icon.Our current logo and icon are using an older style font set. The wordSportingPulse, and the resultant icon fit with the style of the current brand asa whole
  • 4. Next step in de-fragmentation
  • 5. We have an opportunity to further unify under ourcurrent brand guidelines and through the natural evolution and deployment of the SP icon.
  • 6. We have an opportunity to further unify under ourcurrent brand guidelines and through the natural evolution and deployment of the SP icon.