SP Brand refresh 2011

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3 minute brand overview for SportingPulse

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  • Consistent use of Font family, menu bar, header, menu depth – the site is consistent By the numbers (designed as a slider – initial commercial messages of network size) Subtle use of colour – Network and Sales (blue), GameDay (green), Products (orange)
  • Dropdown allows us to be specific and also promote certain activities within tabs
  • Replicates current sp.com
  • SportingPulse Payments
  • GameDay rolled under network, but still a stand alone destination @ gameday.com.au OR gameday.sportingpulse.com
  • GameDay rolled under network, but still a stand alone destination @ gameday.com.au OR gameday.sportingpulse.com
  • Saleable stand alone destination pages for all major sport afl.sportingpulse.com Will use the AFL logo
  • User lands on ‘internal’ SportingPulse AFL page that reflects the experience and navigation of destination page.
  • SP Brand refresh 2011

    1. 1. 3 minute brand overview
    2. 2. 1/ Brand Review SportingPulse is fragmented
    3. 3. <ul><li>Traditionally, these brands sit horizontally </li></ul><ul><ul><li>fragmented </li></ul></ul><ul><ul><li>inconsistent </li></ul></ul><ul><ul><li>wide </li></ul></ul>
    4. 4. 1/ Brand Review Brands (and Sport) buy SportingPulse
    5. 5. <ul><li>Re-establish SportingPulse as master-brand and in 3 streams </li></ul><ul><ul><li>consolidate </li></ul></ul><ul><ul><li>simplify </li></ul></ul>
    6. 6. 1/ Brand Review What it means…
    7. 7. 1. Brand Guidelines
    8. 8. 2. Sportzware becomes SportingPulse <ul><li>RULES: </li></ul><ul><li>Call products either by FULL name, or by name of module. </li></ul><ul><li>No acronyms, no exceptions. </li></ul><ul><li>Help each other out – if you hear someone get it wrong, correct them. </li></ul><ul><li>Existing NSO based brands are powered by SportingPulse and our product suite. So, LeagueNet use SportingPulse Websites; and LeagueNet is powered by SportingPulse </li></ul>
    9. 9. 3. Brands such as PayMySport fall under SportingPulse master brand e.g. SportingPulse Payments
    10. 10. 4. GameDay is a subset of the Master Brand e.g. SportingPulse GameDay, or GameDay by SportingPulse
    11. 11. 5. Style Guides applied to all products to complete the Network circle
    12. 12. 2/ Network Redesign (how it looks) <ul><ul><ul><li>a/ brand guidelines </li></ul></ul></ul><ul><ul><ul><li>b/ consistent fonts </li></ul></ul></ul><ul><ul><ul><li>c/ pixel perfect headers & menu bars </li></ul></ul></ul><ul><ul><ul><li>d/ subtle use of colour </li></ul></ul></ul><ul><ul><ul><li>e/ establish global header </li></ul></ul></ul><ul><ul><ul><li>f/ establish destinations </li></ul></ul></ul>
    13. 19. 2/ Building Destinations By building destinations, we extend our ability to sell the network

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