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"Passes" Quick Start Guide for Marketers and Retailers

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“Passes” Quick Start Guide for Marketers and Retailers …

“Passes” Quick Start Guide for Marketers and Retailers
Understanding Apple Passbook, Google Wallet, Microsoft Wallet in 3 minutes

To know more about Passes and iBeacon technology, don't hesitate to visit http://www.gaia-matrix.com

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  • 1. “Passes” Quick Start Guide - Andy Cavallini (Gaia-Matrix) - andy.cavallini@gaia-matrix.com - http://www.gaia-matrix.com 1 “Passes” Quick Start Guide for Marketers and Retailers Understanding Apple Passbook, Google Wallet, Microsoft Wallet in 3 minutes Version: 2014-05-20 Andy Cavallini (Gaia-Matrix) andy.cavallini@gaia-matrix.com http://www.gaia-matrix.com To know more about iBeacon technology, feel free to download my white-paper titled “iBeacon Bible” from: http://www.gaia-matrix.com
  • 2. “Passes” Quick Start Guide - Andy Cavallini (Gaia-Matrix) - andy.cavallini@gaia-matrix.com - http://www.gaia-matrix.com 2 1) What are Passes and how do they work? Let me describe how Passes are used specifically in Retail. Consumers: 1) receive Passes (e.g. discount-coupons) through email, SMS, a website, a printed QR-code, their preferred social network, etc. 2) ”one-click” install Passes on their smartphones, using Apple Passbook/Google Wallet/…; once a Pass is installed on a consumer’s smartphone, the company that supplied it (e.g. a Retailer) can easily, dynamically and selectively (for different segments of users) change its content sending pertinent updates, for example a new discount, the balance of a gift-card, etc. 3) while shopping in-store, redeem Passes at the till, letting the cashier scan the barcode that pops-up on their smartphones display; Passes can be location-aware using iBeacon technology, so they pop-up on the display of the customer’s smartphone at the right time and in the right place (for instance, just before entering the store or – even better – in- store, in front of the right product). It is possible to monitor and analyze how each individual Pass is used by its recipient – for example, who installed a Pass, when it was redeemed, where, and so on.. 2) List the most significant Pros regarding Passes… • Passes are very useful for discount-coupons, loyalty-cards, boarding-passes, tickets, etc. • For companies/brands (Retailers, etc.), Passes are very easy to distribute and extremely cost-effective • From the Shopper’s point of view, Passes are very easy to download/install (it’s “one-click”) and the user experience is delightful and very, very simple 3) List the most significant Cons regarding Passes … • Passes are very useful, but just for discount-coupons, loyalty- cards, boarding-passes, tickets, etc. • Interaction with Shoppers is very, very limited: just a bar-code popping-up and little more Think of more “advanced” features? Sorry, think again… 4) Is Apple Passbook any good? Apple Passbook works very well, is iBeacon-enabled and comes already installed on iPhones; it’s a pity it is not available on iPads (why?). 5) Is Google Wallet any good? Google Wallet uses geo-location but isn’t iBeacon-enabled yet; currently it doesn’t come pre-installed on Android devices (you have to download it from Google Play); it is not available worldwide yet. …anyway, rumor has it that Google is working hard to improve it. Incidentally, there is an iOS version of Google Wallet available on the AppStore.
  • 3. “Passes” Quick Start Guide - Andy Cavallini (Gaia-Matrix) - andy.cavallini@gaia-matrix.com - http://www.gaia-matrix.com 3 6) Is Microsoft Wallet any good? Microsoft Wallet (on Windows Phone 8) today regrettably doesn’t support Geo-location or iBeacons. 7) Is there a common standard for Passes? Apple Passes and Android Passes are similar but intrinsically different – in other words there is no common standard for Passes, they are more or less equivalent, but not compatible. Apparently Microsoft Wallet can use (in a limited way) Apple Passes. 8) Any final consideration? Passes business success will be guaranteed only once we will have at least Apple Passbook and Google Wallet fully operative – so, Google, please hurry up… Another issue: when will an advantageous, common standard for Passes crop up?
  • 4. “Passes” Quick Start Guide - Andy Cavallini (Gaia-Matrix) - andy.cavallini@gaia-matrix.com - http://www.gaia-matrix.com 4 Info about the author Who is Andy Cavallini and what’s Gaia-Matrix? Andy Cavallini is a Computer Engineer involved in • designing, managing, implementing software projects • building digital solutions and products for European companies and organizations such as Nectar – Aimia Group (loyalty management), Vibram (high performance rubber soles), the Chamber of Commerce of Milan, Toshiba Global Commerce Solutions (IT solutions for retail), Coop (big-box retailer), etc. As a Sr. Project Manager and Business Analyst, under the Gaia-Matrix brand, Andy Cavallini works with many international Business and IT professionals. Contacts Feel free to contact Andy Cavallini via email: andy.cavallini@gaia-matrix.com To know more, visit: • Andy Cavallini’s LinkedIn page http://www.linkedin.com/in/andycavallini • Gaia-Matrix blogsite http://www.gaia-matrix.com To know more about iBeacon technology, feel free to download my white-paper titled “iBeacon Bible” from: http://www.gaia-matrix.com

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