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Taxonomy for App MakersIA SummitBaltimore, MD5 April 2013Presented by Andy Fitzgerald, PhD

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UX Designer @Deloitte Digital@andybywire#AppTaxonomy

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#AppTaxonomy @andybywire

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#AppTaxonomy @andybywire

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Taxonomy is rhetorical, place-making, and tied to embodiment Mobile taxonomy is device independent Mobile taxonomy is articulated Mobile taxonomy is flexible#AppTaxonomy @andybywire

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Taxonomy

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taxos- “arrangement” + -nomia “method”#AppTaxonomy @andybywire

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Rhetoric The means by which we inform, persuade, or motivate particular audiences in specific situations.#AppTaxonomy @andybywire

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Phenetics Classification of organisms based on overall similarity Cladistics Classification of organisms based on derivative ancestral characteristics#AppTaxonomy @andybywire

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“The objectivist criteria for being in the same category is having common properties. But there is no objectivist criterion for which properties are to count.” - George Lakoff. Women, Fire, and Dangerous Things#AppTaxonomy @andybywire

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Architecture is rhetoric for spaces.#AppTaxonomy @andybywire

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Taxonomy A method of arrangement conceived to create a particular kind of understanding.#AppTaxonomy @andybywire

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Taxonomy is rhetorical, place-making, and tied to embodiment Mobile taxonomy is device independent Mobile taxonomy is articulated Mobile taxonomy is flexible#AppTaxonomy @andybywire

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The web

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“Behavioral framing ... is rooted in sets of mutually-held, and mutually available, cultural understandings about behavior and action. In contrast to ‘space’ we call this ‘place’” -Paul Dourish and Steve Harrison. in Andrea Resmini & Luca Rosati’s Pervasive Information Architecture#AppTaxonomy @andybywire

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Mobile

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“Mobile users’ priorities change, but their intents don’t.” - Emily Wengert. Beyond Channels: Context is King (IAS12)#AppTaxonomy @andybywire

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“Dont dumb down or omit content on mobile, but do adjust hierarchy to account for known use cases.” – @zeldman#AppTaxonomy @andybywire

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Taxonomy is rhetorical, place-making, and tied to embodiment Mobile taxonomy is device independent Mobile taxonomy is articulated Mobile taxonomy is flexible#AppTaxonomy @andybywire

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Taxonomy is rhetorical, place-making, and tied to embodiment Mobile taxonomy is device independent Mobile taxonomy is articulated Mobile taxonomy is flexible#AppTaxonomy @andybywire

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#AppTaxonomy @andybywire

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50%

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“The time required to rapidly move to a target area is a function of the distance to the target and the size of the target.” – Fitts’s law#AppTaxonomy @andybywire

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Huge navigation targets Metaphors grounded in the physical world Embodied patterns#AppTaxonomy @andybywire

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“The human sense of presence, of being at a certain place in space, is fully determined by our ability to enter into closed-loop interactions ” - Andy Clark. Supersizing the Mind#AppTaxonomy @andybywire

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Ecosystems

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The argument vs. The articulation of the argument#AppTaxonomy @andybywire

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#AppTaxonomy @andybywire

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Taxonomy is rhetorical, place-making, and tied to embodiment Mobile taxonomy is device independent Mobile taxonomy is articulated Mobile taxonomy is flexible#AppTaxonomy @andybywire

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Taxonomy is: a crossroads of intent and embodiment a foundation for cross channel place-making a tool for building immersive, purpose-driven organization systems based on embodied experience#AppTaxonomy @andybywire

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#AppTaxonomy @andybywire

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Thank you.Taxonomy for App Makers@andybywire#AppTaxonomy