Taxonomy for App Makers

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My talk from the 2013 Information Architecture Summit in Baltimore on April 6.
Many thanks to Dan Klyn for the excellent introduction and to User Interface Engineering for providing the audio.

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Taxonomy for App Makers

  1. 1. Taxonomy for App MakersIA SummitBaltimore, MD5 April 2013Presented by Andy Fitzgerald, PhD
  2. 2. UX Designer @Deloitte Digital@andybywire#AppTaxonomy
  3. 3. #AppTaxonomy @andybywire
  4. 4. #AppTaxonomy @andybywire
  5. 5. Taxonomy is rhetorical, place-making, and tied to embodiment Mobile taxonomy is device independent Mobile taxonomy is articulated Mobile taxonomy is flexible#AppTaxonomy @andybywire
  6. 6. Taxonomy
  7. 7. taxos- “arrangement” + -nomia “method”#AppTaxonomy @andybywire
  8. 8. Rhetoric The means by which we inform, persuade, or motivate particular audiences in specific situations.#AppTaxonomy @andybywire
  9. 9. Phenetics Classification of organisms based on overall similarity Cladistics Classification of organisms based on derivative ancestral characteristics#AppTaxonomy @andybywire
  10. 10. “The objectivist criteria for being in the same category is having common properties. But there is no objectivist criterion for which properties are to count.” - George Lakoff. Women, Fire, and Dangerous Things#AppTaxonomy @andybywire
  11. 11. Architecture is rhetoric for spaces.#AppTaxonomy @andybywire
  12. 12. Taxonomy A method of arrangement conceived to create a particular kind of understanding.#AppTaxonomy @andybywire
  13. 13. Taxonomy is rhetorical, place-making, and tied to embodiment Mobile taxonomy is device independent Mobile taxonomy is articulated Mobile taxonomy is flexible#AppTaxonomy @andybywire
  14. 14. The web
  15. 15. “Behavioral framing ... is rooted in sets of mutually-held, and mutually available, cultural understandings about behavior and action. In contrast to ‘space’ we call this ‘place’” -Paul Dourish and Steve Harrison. in Andrea Resmini & Luca Rosati’s Pervasive Information Architecture#AppTaxonomy @andybywire
  16. 16. Mobile
  17. 17. “Mobile users’ priorities change, but their intents don’t.” - Emily Wengert. Beyond Channels: Context is King (IAS12)#AppTaxonomy @andybywire
  18. 18. “Dont dumb down or omit content on mobile, but do adjust hierarchy to account for known use cases.” – @zeldman#AppTaxonomy @andybywire
  19. 19. Taxonomy is rhetorical, place-making, and tied to embodiment Mobile taxonomy is device independent Mobile taxonomy is articulated Mobile taxonomy is flexible#AppTaxonomy @andybywire
  20. 20. Taxonomy is rhetorical, place-making, and tied to embodiment Mobile taxonomy is device independent Mobile taxonomy is articulated Mobile taxonomy is flexible#AppTaxonomy @andybywire
  21. 21. #AppTaxonomy @andybywire
  22. 22. 50%
  23. 23. “The time required to rapidly move to a target area is a function of the distance to the target and the size of the target.” – Fitts’s law#AppTaxonomy @andybywire
  24. 24. Huge navigation targets Metaphors grounded in the physical world Embodied patterns#AppTaxonomy @andybywire
  25. 25. “The human sense of presence, of being at a certain place in space, is fully determined by our ability to enter into closed-loop interactions ” - Andy Clark. Supersizing the Mind#AppTaxonomy @andybywire
  26. 26. Ecosystems
  27. 27. The argument vs. The articulation of the argument#AppTaxonomy @andybywire
  28. 28. #AppTaxonomy @andybywire
  29. 29. Taxonomy is rhetorical, place-making, and tied to embodiment Mobile taxonomy is device independent Mobile taxonomy is articulated Mobile taxonomy is flexible#AppTaxonomy @andybywire
  30. 30. Taxonomy is: a crossroads of intent and embodiment a foundation for cross channel place-making a tool for building immersive, purpose-driven organization systems based on embodied experience#AppTaxonomy @andybywire
  31. 31. #AppTaxonomy @andybywire
  32. 32. Thank you.Taxonomy for App Makers@andybywire#AppTaxonomy

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