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INFORMATIONARCHITECTURE   SUMMIT 2012                               NEW ORLEANS                                MARCH 21-25...
IA SUMMIT ’12 THEMES Myths of Mobile Device Independence Putting Content First Future-Proofing Content Leveraging Metadata ...
?
CURRENT UX PROCESS                     Discovery      Sprint 0    Sprint 1    Sprint 2     Sprint N     Launch       Post ...
PROPOSED UX PROCESS                       Discovery          Sprint 0          Sprint 1      Sprint 2     Sprint N     Lau...
Discovery          Sprint 0          Sprint 1      Sprint 2     Sprint N     Launch       Post Launch                     ...
Discovery          Sprint 0          Sprint 1      Sprint 2     Sprint N     Launch       Post Launch                     ...
“ARCHITECTURE ENABLESENVIRONMENTS FOR INHABITATION;INFORMATION ARCHITECTUREENABLES ENVIRONMENTS FORUNDERSTANDING.”        ...
I.A. IS ALSO Web Strategy   Social   Mobile Cross-Channel Strategy   Physical   Digital Intertwingularity   Ubiquitous   A...
ContextContent                 Users          Adapted	  from	  Informa(on	  Architecture	  for	  the	  World	  Wide	  Web,...
SUMMIT THEMES (REDUX)          Myths of MobileContext          Device Independence          Putting Content FirstContent  ...
SUMMIT THEMES (REDUX)          Myths of MobileContext          Device Independence          Putting Content FirstContent  ...
MYTHS OF MOBILE CONTEXT                 Adapted	  from	  Myths	  of	  Mobile	  Context,	                                  ...
MYTHS OF MOBILE CONTEXT Myth #1: Mobile users are rushed and distracted                                    Adapted	  from	...
MYTHS OF MOBILE CONTEXT Myth #1: Mobile users are rushed and distracted                                            AdWeek,...
MYTHS OF MOBILE CONTEXT Myth #1: Mobile users are rushed and distracted                                            AdWeek,...
MYTHS OF MOBILE CONTEXT Myth #1: Mobile users are rushed and distracted Myth #2: Mobile = Less                            ...
“MOBILE USERS’ PRIORITIES CHANGE,BUT THEIR INTENTS DON’T.”            –Emily Weingart, Beyond Channels
MYTHS OF MOBILE CONTEXT Myth #1: Mobile users are rushed and distracted Myth #2: Mobile = Less Myth #3: Complexity is a di...
MYTHS OF MOBILE CONTEXT Myth #1: Mobile users are rushed and distracted Myth #2: Mobile = Less Myth #3: Complexity is a di...
MYTHS OF MOBILE CONTEXT Myth #1: Mobile users are rushed and distracted Myth #2: Mobile = Less Myth #3: Complexity is a di...
“STOP BEING CHANNEL EXPERTS;START BEING CONTENT EXPERTS.”            –Emily Weingart, Beyond Channels
DEVICE INDEPENDENCE
DEVICE INDEPENDENCE Place   What are the physical touchpoints & surrounding channels? Mindset   What is the user there to ...
DEVICE INDEPENDENCE Place   What are the physical touchpoints & surrounding channels? Mindset   What is the user there to ...
DEVICE INDEPENDENCE Place   What are the physical touchpoints & surrounding channels? Mindset   What is the user there to ...
DEVICE INDEPENDENCE Place   What are the physical touchpoints & surrounding channels? Mindset   What is the user there to ...
SUMMIT THEMES          Myths of MobileContext          Device Independence          Putting Content FirstContent          ...
“YOU PUT WATER INTO A CUP,    IT BECOMES THE CUP.YOU PUT WATER INTO A BOTTLE,   IT BECOMES THE BOTTLE.   YOU PUT IT IN A T...
“PUTTING CONTENT FIRST MEANSCREATING CLEAN, WELL STRUCTURED,FLEXIBLE CONTENT THAT CAN BEUSED ACROSS A VARIETY OFCHANNELS, ...
CONTENTPROVIDEMUSICPARTNE    Adapted	  from	  Adap(ng	  Ourselves	  to	  Adap(ve	  Content,	                              ...
CONTENT FIRST Future-proof content   write for the “chunk”   create content for re-use from the start                     ...
“THE MORE STRUCTURE YOU PUT INTOCONTENT THE FREER IT WILLBECOME.”                      – Rachel Lovinger                  ...
CONTENT FIRST Future-proof content   write for the “chunk”   create content for re-use from the start Leverage metadata   ...
“METADATA IS THE NEW ARTDIRECTION”                       – Ethan Resnick                            @studip101
SUMMIT THEMES          Myths of MobileContext          Device Independence          Putting Content FirstContent          ...
EMBRACING COMPLEXITY Overview Zoom Filter Details on demand                     Visual	  Informa(on	  Seeking	  Mantra,	  ...
COMPLEXITY HEURISTICS Prioritize                 Adapted	  from	  Designing	  for	  Complexity,	                          ...
COMPLEXITY HEURISTICS Prioritize Surface patterns                    Adapted	  from	  Designing	  for	  Complexity,	      ...
COMPLEXITY HEURISTICS Prioritize Surface patterns Visualize Data                    Adapted	  from	  Designing	  for	  Com...
COMPLEXITY HEURISTICS Prioritize Surface patterns Visualize Data Account for roles                     Adapted	  from	  De...
COMPLEXITY HEURISTICS Prioritize Surface patterns Visualize Data Account for roles Adapt to users                     Adap...
COMPLEXITY HEURISTICS Prioritize          Reveal Surface patterns Visualize Data Account for roles Adapt to users         ...
COMPLEXITY HEURISTICS Prioritize          Reveal Surface patterns    Zoom Visualize Data Account for roles Adapt to users ...
COMPLEXITY HEURISTICS Prioritize          Reveal Surface patterns    Zoom Visualize Data      Consider social             ...
COMPLEXITY HEURISTICS Prioritize          Reveal Surface patterns    Zoom Visualize Data      Consider social             ...
“Plot	  Lines”Delayed	  Gra(fica(on,	  Oct-­‐Dec	  2011
CSÍKSZENTMIHÁLYI’S FLOW Finely-tuned balance of challenge & skill Clear sense of goals Positively channeled emotions Total...
“INFORMATION IS CHEAP;UNDERSTANDING IS EXPENSIVE.”                               –Karl Fast,                    Informatio...
THANK YOU!
Information Architecture Summit 2012 Recap
Information Architecture Summit 2012 Recap
Information Architecture Summit 2012 Recap
Information Architecture Summit 2012 Recap
Information Architecture Summit 2012 Recap
Information Architecture Summit 2012 Recap
Information Architecture Summit 2012 Recap
Information Architecture Summit 2012 Recap
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Information Architecture Summit 2012 Recap

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An overview of my takeaways from the Information Architecture Summit in New Orleans in March. Presented at Übermind (in Seattle) on April 17th.

[Originally uploaded to Slideshare April 18, 2012]

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Transcript of "Information Architecture Summit 2012 Recap"

  1. 1. INFORMATIONARCHITECTURE SUMMIT 2012 NEW ORLEANS MARCH 21-25Presented by ANDY FITZGERALD
  2. 2. IA SUMMIT ’12 THEMES Myths of Mobile Device Independence Putting Content First Future-Proofing Content Leveraging Metadata Embracing Complexity Delight & Flow Extending the Mind
  3. 3. ?
  4. 4. CURRENT UX PROCESS Discovery Sprint 0 Sprint 1 Sprint 2 Sprint N Launch Post Launch FinalizedInteraction Design Wireframes Wireframes Wireframes Wireframes Wireframes Deck
  5. 5. PROPOSED UX PROCESS Discovery Sprint 0 Sprint 1 Sprint 2 Sprint N Launch Post Launch Research Personas &User Research Study User Stories Content Content Content ContentContent Strategy Strategy Audit Inventory Map Plan NavigationInformation Architecture User Flows Schema Discovery Sprint 0 Sprint 1 Sprint 2 Sprint N Launch Post Launch FinalizedInteraction Design Sketches Wireframes Wireframes Wireframes Wireframes Wireframes Deck Baseline Usability Paper Prototype Usability Usability Usability UsabilityUsability Usability Findings Usability Findings Study Study Study Study Report Study Report Baseline Analytics Analytics AnalyticsAnalytics Analytics Findings Findings Study Study Report Report
  6. 6. Discovery Sprint 0 Sprint 1 Sprint 2 Sprint N Launch Post Launch Research Personas &User Research Study User Stories Content Content Content ContentContent Strategy Strategy Audit Inventory Map Plan NavigationInformation Architecture User Flows Schema FinalizedInteraction Design Sketches Wireframes Wireframes Wireframes Wireframes Wireframes Deck Baseline Usability Paper Prototype Usability Usability Usability UsabilityUsability Usability Findings Usability Findings Study Study Study Study Report Study Report Baseline Analytics Analytics AnalyticsAnalytics Analytics Findings Findings Study Study Report Report
  7. 7. Discovery Sprint 0 Sprint 1 Sprint 2 Sprint N Launch Post Launch Research Personas &User Research Study User Stories Content Content Content ContentContent Strategy Strategy Audit Inventory Map Plan NavigationInformation Architecture User Flows Schema FinalizedInteraction Design Sketches Wireframes Wireframes Wireframes Wireframes Wireframes Deck Baseline Usability Paper Prototype Usability Usability Usability UsabilityUsability Usability Findings Usability Findings Study Study Study Study Report Study Report Baseline Analytics Analytics AnalyticsAnalytics Analytics Findings Findings Study Study Report Report
  8. 8. “ARCHITECTURE ENABLESENVIRONMENTS FOR INHABITATION;INFORMATION ARCHITECTUREENABLES ENVIRONMENTS FORUNDERSTANDING.” –Jorge Arango, “Architectures”
  9. 9. I.A. IS ALSO Web Strategy Social Mobile Cross-Channel Strategy Physical Digital Intertwingularity Ubiquitous Ambient
  10. 10. ContextContent Users Adapted  from  Informa(on  Architecture  for  the  World  Wide  Web,   by  Louis  Rosenfeld  &  Peter  Morville
  11. 11. SUMMIT THEMES (REDUX) Myths of MobileContext Device Independence Putting Content FirstContent Future-Proofing Content Leveraging Metadata Embracing ComplexityUsers Delight & Flow Extending the Mind
  12. 12. SUMMIT THEMES (REDUX) Myths of MobileContext Device Independence Putting Content FirstContent Future-Proofing Content Leveraging Metadata Embracing ComplexityUsers Delight & Flow Extending the Mind
  13. 13. MYTHS OF MOBILE CONTEXT Adapted  from  Myths  of  Mobile  Context,   Josh  Clark  @  IAS12
  14. 14. MYTHS OF MOBILE CONTEXT Myth #1: Mobile users are rushed and distracted Adapted  from  Myths  of  Mobile  Context,   Josh  Clark  @  IAS12
  15. 15. MYTHS OF MOBILE CONTEXT Myth #1: Mobile users are rushed and distracted AdWeek,    April  11,  2012   Source:  Forrester  Research
  16. 16. MYTHS OF MOBILE CONTEXT Myth #1: Mobile users are rushed and distracted AdWeek,    April  11,  2012   Source:  Forrester  Research
  17. 17. MYTHS OF MOBILE CONTEXT Myth #1: Mobile users are rushed and distracted Myth #2: Mobile = Less Adapted  from  Myths  of  Mobile  Context,   Josh  Clark  @  IAS12
  18. 18. “MOBILE USERS’ PRIORITIES CHANGE,BUT THEIR INTENTS DON’T.” –Emily Weingart, Beyond Channels
  19. 19. MYTHS OF MOBILE CONTEXT Myth #1: Mobile users are rushed and distracted Myth #2: Mobile = Less Myth #3: Complexity is a dirty word Myth #4: Extra taps are evil Adapted  from  Myths  of  Mobile  Context,   Josh  Clark  @  IAS12
  20. 20. MYTHS OF MOBILE CONTEXT Myth #1: Mobile users are rushed and distracted Myth #2: Mobile = Less Myth #3: Complexity is a dirty word Myth #4: Extra taps are evil Myth #5: Gotta have a mobile website Myth #6: Mobile is about apps Adapted  from  Myths  of  Mobile  Context,   Josh  Clark  @  IAS12
  21. 21. MYTHS OF MOBILE CONTEXT Myth #1: Mobile users are rushed and distracted Myth #2: Mobile = Less Myth #3: Complexity is a dirty word Myth #4: Extra taps are evil Myth #5: Gotta have a mobile website Myth #6: Mobile is about apps Myth #7: Content & API are for database nerds Adapted  from  Myths  of  Mobile  Context,   Josh  Clark  @  IAS12
  22. 22. “STOP BEING CHANNEL EXPERTS;START BEING CONTENT EXPERTS.” –Emily Weingart, Beyond Channels
  23. 23. DEVICE INDEPENDENCE
  24. 24. DEVICE INDEPENDENCE Place What are the physical touchpoints & surrounding channels? Mindset What is the user there to do? Social how does the presence of others affect the users’ goals? Adapted  from  Beyond  Channels,   Emily  Weingart  @  IAS12
  25. 25. DEVICE INDEPENDENCE Place What are the physical touchpoints & surrounding channels? Mindset What is the user there to do? Social how does the presence of others affect the users’ goals? Adapted  from  Beyond  Channels,   Emily  Weingart  @  IAS12
  26. 26. DEVICE INDEPENDENCE Place What are the physical touchpoints & surrounding channels? Mindset What is the user there to do? Social how does the presence of others affect the users’ goals? Adapted  from  Beyond  Channels,   Emily  Weingart  @  IAS12
  27. 27. DEVICE INDEPENDENCE Place What are the physical touchpoints & surrounding channels? Mindset What is the user there to do? Social how does the presence of others affect the users’ goals? Adapted  from  Beyond  Channels,   Emily  Weingart  @  IAS12
  28. 28. SUMMIT THEMES Myths of MobileContext Device Independence Putting Content FirstContent Future-Proofing Content Leveraging Metadata Embracing ComplexityUsers Delight & Flow Extending the Mind
  29. 29. “YOU PUT WATER INTO A CUP, IT BECOMES THE CUP.YOU PUT WATER INTO A BOTTLE, IT BECOMES THE BOTTLE. YOU PUT IT IN A TEAPOT, IT BECOMES THE TEAPOT.” Yoinked  from  Myths  of  Mobile  Context,   Josh  Clark  @  IAS12
  30. 30. “PUTTING CONTENT FIRST MEANSCREATING CLEAN, WELL STRUCTURED,FLEXIBLE CONTENT THAT CAN BEUSED ACROSS A VARIETY OFCHANNELS, PLATFORMS, ANDCONTEXTS -- BECAUSE IT WASPLANNED THAT WAY FROM THESTART.” –Karen McGrane, Adapting Ourselves to Adaptive Content
  31. 31. CONTENTPROVIDEMUSICPARTNE Adapted  from  Adap(ng  Ourselves  to  Adap(ve  Content,   Karen  McGrane  @  IAS12
  32. 32. CONTENT FIRST Future-proof content write for the “chunk” create content for re-use from the start Adapted  from  Adap(ng  Ourselves  to  Adap(ve  Content,   Karen  McGrane  @  IAS12
  33. 33. “THE MORE STRUCTURE YOU PUT INTOCONTENT THE FREER IT WILLBECOME.” – Rachel Lovinger @rlovinger
  34. 34. CONTENT FIRST Future-proof content write for the “chunk” create content for re-use from the start Leverage metadata design for dynamically generated pages that respond to presentation and context Adapted  from  Adap(ng  Ourselves  to  Adap(ve  Content,   Karen  McGrane  @  IAS12
  35. 35. “METADATA IS THE NEW ARTDIRECTION” – Ethan Resnick @studip101
  36. 36. SUMMIT THEMES Myths of MobileContext Device Independence Putting Content FirstContent Future-Proofing Content Leveraging Metadata Embracing ComplexityUsers Delight & Flow Extending the Mind
  37. 37. EMBRACING COMPLEXITY Overview Zoom Filter Details on demand Visual  Informa(on  Seeking  Mantra,   Ben  Schneiderman  (1996)
  38. 38. COMPLEXITY HEURISTICS Prioritize Adapted  from  Designing  for  Complexity,   Nadine  Schaeffer  @  IAS12
  39. 39. COMPLEXITY HEURISTICS Prioritize Surface patterns Adapted  from  Designing  for  Complexity,   Nadine  Schaeffer  @  IAS12
  40. 40. COMPLEXITY HEURISTICS Prioritize Surface patterns Visualize Data Adapted  from  Designing  for  Complexity,   Nadine  Schaeffer  @  IAS12
  41. 41. COMPLEXITY HEURISTICS Prioritize Surface patterns Visualize Data Account for roles Adapted  from  Designing  for  Complexity,   Nadine  Schaeffer  @  IAS12
  42. 42. COMPLEXITY HEURISTICS Prioritize Surface patterns Visualize Data Account for roles Adapt to users Adapted  from  Designing  for  Complexity,   Nadine  Schaeffer  @  IAS12
  43. 43. COMPLEXITY HEURISTICS Prioritize Reveal Surface patterns Visualize Data Account for roles Adapt to users Adapted  from  Designing  for  Complexity,   Nadine  Schaeffer  @  IAS12
  44. 44. COMPLEXITY HEURISTICS Prioritize Reveal Surface patterns Zoom Visualize Data Account for roles Adapt to users Adapted  from  Designing  for  Complexity,   Nadine  Schaeffer  @  IAS12
  45. 45. COMPLEXITY HEURISTICS Prioritize Reveal Surface patterns Zoom Visualize Data Consider social implications Account for roles Adapt to users Adapted  from  Designing  for  Complexity,   Nadine  Schaeffer  @  IAS12
  46. 46. COMPLEXITY HEURISTICS Prioritize Reveal Surface patterns Zoom Visualize Data Consider social implications Account for roles No UI at all Adapt to users Adapted  from  Designing  for  Complexity,   Nadine  Schaeffer  @  IAS12
  47. 47. “Plot  Lines”Delayed  Gra(fica(on,  Oct-­‐Dec  2011
  48. 48. CSÍKSZENTMIHÁLYI’S FLOW Finely-tuned balance of challenge & skill Clear sense of goals Positively channeled emotions Total and energized immersion in an activity Intrinsically rewarding
  49. 49. “INFORMATION IS CHEAP;UNDERSTANDING IS EXPENSIVE.” –Karl Fast, Information Overload is an Opportunity
  50. 50. THANK YOU!
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