Information Architecture Summit 2012 Recap
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Information Architecture Summit 2012 Recap

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An overview of my takeaways from the Information Architecture Summit in New Orleans in March. Presented at Übermind (in Seattle) on April 17th. ...

An overview of my takeaways from the Information Architecture Summit in New Orleans in March. Presented at Übermind (in Seattle) on April 17th.

[Originally uploaded to Slideshare April 18, 2012]

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  • 1. INFORMATIONARCHITECTURE SUMMIT 2012 NEW ORLEANS MARCH 21-25Presented by ANDY FITZGERALD
  • 2. IA SUMMIT ’12 THEMES Myths of Mobile Device Independence Putting Content First Future-Proofing Content Leveraging Metadata Embracing Complexity Delight & Flow Extending the Mind
  • 3. ?
  • 4. CURRENT UX PROCESS Discovery Sprint 0 Sprint 1 Sprint 2 Sprint N Launch Post Launch FinalizedInteraction Design Wireframes Wireframes Wireframes Wireframes Wireframes Deck
  • 5. PROPOSED UX PROCESS Discovery Sprint 0 Sprint 1 Sprint 2 Sprint N Launch Post Launch Research Personas &User Research Study User Stories Content Content Content ContentContent Strategy Strategy Audit Inventory Map Plan NavigationInformation Architecture User Flows Schema Discovery Sprint 0 Sprint 1 Sprint 2 Sprint N Launch Post Launch FinalizedInteraction Design Sketches Wireframes Wireframes Wireframes Wireframes Wireframes Deck Baseline Usability Paper Prototype Usability Usability Usability UsabilityUsability Usability Findings Usability Findings Study Study Study Study Report Study Report Baseline Analytics Analytics AnalyticsAnalytics Analytics Findings Findings Study Study Report Report
  • 6. Discovery Sprint 0 Sprint 1 Sprint 2 Sprint N Launch Post Launch Research Personas &User Research Study User Stories Content Content Content ContentContent Strategy Strategy Audit Inventory Map Plan NavigationInformation Architecture User Flows Schema FinalizedInteraction Design Sketches Wireframes Wireframes Wireframes Wireframes Wireframes Deck Baseline Usability Paper Prototype Usability Usability Usability UsabilityUsability Usability Findings Usability Findings Study Study Study Study Report Study Report Baseline Analytics Analytics AnalyticsAnalytics Analytics Findings Findings Study Study Report Report
  • 7. Discovery Sprint 0 Sprint 1 Sprint 2 Sprint N Launch Post Launch Research Personas &User Research Study User Stories Content Content Content ContentContent Strategy Strategy Audit Inventory Map Plan NavigationInformation Architecture User Flows Schema FinalizedInteraction Design Sketches Wireframes Wireframes Wireframes Wireframes Wireframes Deck Baseline Usability Paper Prototype Usability Usability Usability UsabilityUsability Usability Findings Usability Findings Study Study Study Study Report Study Report Baseline Analytics Analytics AnalyticsAnalytics Analytics Findings Findings Study Study Report Report
  • 8. “ARCHITECTURE ENABLESENVIRONMENTS FOR INHABITATION;INFORMATION ARCHITECTUREENABLES ENVIRONMENTS FORUNDERSTANDING.” –Jorge Arango, “Architectures”
  • 9. I.A. IS ALSO Web Strategy Social Mobile Cross-Channel Strategy Physical Digital Intertwingularity Ubiquitous Ambient
  • 10. ContextContent Users Adapted  from  Informa(on  Architecture  for  the  World  Wide  Web,   by  Louis  Rosenfeld  &  Peter  Morville
  • 11. SUMMIT THEMES (REDUX) Myths of MobileContext Device Independence Putting Content FirstContent Future-Proofing Content Leveraging Metadata Embracing ComplexityUsers Delight & Flow Extending the Mind
  • 12. SUMMIT THEMES (REDUX) Myths of MobileContext Device Independence Putting Content FirstContent Future-Proofing Content Leveraging Metadata Embracing ComplexityUsers Delight & Flow Extending the Mind
  • 13. MYTHS OF MOBILE CONTEXT Adapted  from  Myths  of  Mobile  Context,   Josh  Clark  @  IAS12
  • 14. MYTHS OF MOBILE CONTEXT Myth #1: Mobile users are rushed and distracted Adapted  from  Myths  of  Mobile  Context,   Josh  Clark  @  IAS12
  • 15. MYTHS OF MOBILE CONTEXT Myth #1: Mobile users are rushed and distracted AdWeek,    April  11,  2012   Source:  Forrester  Research
  • 16. MYTHS OF MOBILE CONTEXT Myth #1: Mobile users are rushed and distracted AdWeek,    April  11,  2012   Source:  Forrester  Research
  • 17. MYTHS OF MOBILE CONTEXT Myth #1: Mobile users are rushed and distracted Myth #2: Mobile = Less Adapted  from  Myths  of  Mobile  Context,   Josh  Clark  @  IAS12
  • 18. “MOBILE USERS’ PRIORITIES CHANGE,BUT THEIR INTENTS DON’T.” –Emily Weingart, Beyond Channels
  • 19. MYTHS OF MOBILE CONTEXT Myth #1: Mobile users are rushed and distracted Myth #2: Mobile = Less Myth #3: Complexity is a dirty word Myth #4: Extra taps are evil Adapted  from  Myths  of  Mobile  Context,   Josh  Clark  @  IAS12
  • 20. MYTHS OF MOBILE CONTEXT Myth #1: Mobile users are rushed and distracted Myth #2: Mobile = Less Myth #3: Complexity is a dirty word Myth #4: Extra taps are evil Myth #5: Gotta have a mobile website Myth #6: Mobile is about apps Adapted  from  Myths  of  Mobile  Context,   Josh  Clark  @  IAS12
  • 21. MYTHS OF MOBILE CONTEXT Myth #1: Mobile users are rushed and distracted Myth #2: Mobile = Less Myth #3: Complexity is a dirty word Myth #4: Extra taps are evil Myth #5: Gotta have a mobile website Myth #6: Mobile is about apps Myth #7: Content & API are for database nerds Adapted  from  Myths  of  Mobile  Context,   Josh  Clark  @  IAS12
  • 22. “STOP BEING CHANNEL EXPERTS;START BEING CONTENT EXPERTS.” –Emily Weingart, Beyond Channels
  • 23. DEVICE INDEPENDENCE
  • 24. DEVICE INDEPENDENCE Place What are the physical touchpoints & surrounding channels? Mindset What is the user there to do? Social how does the presence of others affect the users’ goals? Adapted  from  Beyond  Channels,   Emily  Weingart  @  IAS12
  • 25. DEVICE INDEPENDENCE Place What are the physical touchpoints & surrounding channels? Mindset What is the user there to do? Social how does the presence of others affect the users’ goals? Adapted  from  Beyond  Channels,   Emily  Weingart  @  IAS12
  • 26. DEVICE INDEPENDENCE Place What are the physical touchpoints & surrounding channels? Mindset What is the user there to do? Social how does the presence of others affect the users’ goals? Adapted  from  Beyond  Channels,   Emily  Weingart  @  IAS12
  • 27. DEVICE INDEPENDENCE Place What are the physical touchpoints & surrounding channels? Mindset What is the user there to do? Social how does the presence of others affect the users’ goals? Adapted  from  Beyond  Channels,   Emily  Weingart  @  IAS12
  • 28. SUMMIT THEMES Myths of MobileContext Device Independence Putting Content FirstContent Future-Proofing Content Leveraging Metadata Embracing ComplexityUsers Delight & Flow Extending the Mind
  • 29. “YOU PUT WATER INTO A CUP, IT BECOMES THE CUP.YOU PUT WATER INTO A BOTTLE, IT BECOMES THE BOTTLE. YOU PUT IT IN A TEAPOT, IT BECOMES THE TEAPOT.” Yoinked  from  Myths  of  Mobile  Context,   Josh  Clark  @  IAS12
  • 30. “PUTTING CONTENT FIRST MEANSCREATING CLEAN, WELL STRUCTURED,FLEXIBLE CONTENT THAT CAN BEUSED ACROSS A VARIETY OFCHANNELS, PLATFORMS, ANDCONTEXTS -- BECAUSE IT WASPLANNED THAT WAY FROM THESTART.” –Karen McGrane, Adapting Ourselves to Adaptive Content
  • 31. CONTENTPROVIDEMUSICPARTNE Adapted  from  Adap(ng  Ourselves  to  Adap(ve  Content,   Karen  McGrane  @  IAS12
  • 32. CONTENT FIRST Future-proof content write for the “chunk” create content for re-use from the start Adapted  from  Adap(ng  Ourselves  to  Adap(ve  Content,   Karen  McGrane  @  IAS12
  • 33. “THE MORE STRUCTURE YOU PUT INTOCONTENT THE FREER IT WILLBECOME.” – Rachel Lovinger @rlovinger
  • 34. CONTENT FIRST Future-proof content write for the “chunk” create content for re-use from the start Leverage metadata design for dynamically generated pages that respond to presentation and context Adapted  from  Adap(ng  Ourselves  to  Adap(ve  Content,   Karen  McGrane  @  IAS12
  • 35. “METADATA IS THE NEW ARTDIRECTION” – Ethan Resnick @studip101
  • 36. SUMMIT THEMES Myths of MobileContext Device Independence Putting Content FirstContent Future-Proofing Content Leveraging Metadata Embracing ComplexityUsers Delight & Flow Extending the Mind
  • 37. EMBRACING COMPLEXITY Overview Zoom Filter Details on demand Visual  Informa(on  Seeking  Mantra,   Ben  Schneiderman  (1996)
  • 38. COMPLEXITY HEURISTICS Prioritize Adapted  from  Designing  for  Complexity,   Nadine  Schaeffer  @  IAS12
  • 39. COMPLEXITY HEURISTICS Prioritize Surface patterns Adapted  from  Designing  for  Complexity,   Nadine  Schaeffer  @  IAS12
  • 40. COMPLEXITY HEURISTICS Prioritize Surface patterns Visualize Data Adapted  from  Designing  for  Complexity,   Nadine  Schaeffer  @  IAS12
  • 41. COMPLEXITY HEURISTICS Prioritize Surface patterns Visualize Data Account for roles Adapted  from  Designing  for  Complexity,   Nadine  Schaeffer  @  IAS12
  • 42. COMPLEXITY HEURISTICS Prioritize Surface patterns Visualize Data Account for roles Adapt to users Adapted  from  Designing  for  Complexity,   Nadine  Schaeffer  @  IAS12
  • 43. COMPLEXITY HEURISTICS Prioritize Reveal Surface patterns Visualize Data Account for roles Adapt to users Adapted  from  Designing  for  Complexity,   Nadine  Schaeffer  @  IAS12
  • 44. COMPLEXITY HEURISTICS Prioritize Reveal Surface patterns Zoom Visualize Data Account for roles Adapt to users Adapted  from  Designing  for  Complexity,   Nadine  Schaeffer  @  IAS12
  • 45. COMPLEXITY HEURISTICS Prioritize Reveal Surface patterns Zoom Visualize Data Consider social implications Account for roles Adapt to users Adapted  from  Designing  for  Complexity,   Nadine  Schaeffer  @  IAS12
  • 46. COMPLEXITY HEURISTICS Prioritize Reveal Surface patterns Zoom Visualize Data Consider social implications Account for roles No UI at all Adapt to users Adapted  from  Designing  for  Complexity,   Nadine  Schaeffer  @  IAS12
  • 47. “Plot  Lines”Delayed  Gra(fica(on,  Oct-­‐Dec  2011
  • 48. CSÍKSZENTMIHÁLYI’S FLOW Finely-tuned balance of challenge & skill Clear sense of goals Positively channeled emotions Total and energized immersion in an activity Intrinsically rewarding
  • 49. “INFORMATION IS CHEAP;UNDERSTANDING IS EXPENSIVE.” –Karl Fast, Information Overload is an Opportunity
  • 50. THANK YOU!