We’re seeing a potential devaluation of the term UX as lots of inexperienced designers and developers make the slow (and often incomplete) move into user experience.
Looking at how crafts transform into professions by charting the history of Architecture, Andy will explain what the discipline really is, how it evolved, and the skills you need to call yourself a user experience designer.
Andy will outline 10 key traits of a user experience professional and argue that we need to evolve in order to face the challenges ahead. He will also state that user experience doesn't just belong to one role, but is everybody's responsibility. So you don't have to switch careers and become a UX designer in order to influence a product's experience.