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Product management

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A talk I gave on the intersection between user experience and product management at the London ProductTank meet-up in November 2010.

A talk I gave on the intersection between user experience and product management at the London ProductTank meet-up in November 2010.

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  • 1. Product managers are from Mars, User Experience designers are from Venus: Learning how we can all get along
  • 2. 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 Digital Products
  • 3. Digital Product Managers
  • 4. Identity Crisis
  • 5. Business Design Technology Product Manager Huge task ahead
  • 6. Product Designers
  • 7. Build better products h5p://www.flickr.com/photos/jurvetson/3275235423/sizes/l/
  • 8. Are we really designing products?
  • 9. We’re shifting to an experience economy where an experience is becoming the primary economic offering” Joseph Pine “
  • 10. Differentiation Value Commodity Product Service Experience
  • 11. Service Industry
  • 12. More like movie making
  • 13. Domain Overlap h5p://www.flickr.com/photos/toffehoff/244870161/sizes/z/
  • 14. 2012, Eyes Wide Shut, or Toy Story?
  • 15. h5p://www.flickr.com/photos/miguel77/2352476288/ 80% 8% Gulf of Execution Companies Customers The experience gap
  • 16. The gap between strategy and execution h5p://www.flickr.com/photos/miguel77/2352476288/
  • 17. Good product managers h5p://sethgodin.com/sg/books.asp
  • 18. Great teams build great products
  • 19. 10,000 hours h5p://www.flickr.com/photos/carbonnyc/64581364/sizes/o/
  • 20. Hiring UX
  • 21. How to get the best from your UX team h5p://userexperienceproject.blogspot.com/2007/04/user‐experience‐wheel.html
  • 22. h5p://www.flickr.com/photos/dlkinney/357134468/sizes/o/ Focus on Strategy not Tactics
  • 23. Bring in your UX person at the product definition phase h5p://www.flickr.com/photos/jakecapNve/49915119/sizes/l/
  • 24. Don’t just gather requirements h5p://www.flickr.com/photos/geekcalendar/4683130187/
  • 25. Work with your UX team to set vision h5p://www.flickr.com/photos/byrnsey/4160802433/sizes/l/
  • 26. You’re not the designer
  • 27. Product  should not be subordinate to MarkeNng or IT h5p://userexperienceproject.blogspot.com/2007/04/user‐experience‐wheel.html
  • 28. Need real power h5p://www.flickr.com/photos/mypoorbrain/4047408251/
  • 29. Design from the outside in Your Team Your Users
  • 30. Quality
  • 31. Create a culture of quality h5p://www.flickr.com/photos/jdhancock/3661816298/sizes/o/
  • 32. UX people are perfectionists
  • 33. Great products don’t just happen
  • 34. The myth of best practice h5p://www.flickr.com/photos/myklrovenNne/557095352/sizes/l/
  • 35. Cargo Cult Thinking h5p://www.flickr.com/photos/krikit/2880756271/sizes/l/
  • 36. Don’t copy Amazon
  • 37. Featuritis
  • 38. UserHappiness Number of features It doesn’t even have the basics This product does everything I want I can’t do the one thing I bought it for I need to check the manual This is really tricky Good, but I wish this did more Wow, this is really easy to use MinimumViableproduct Sweetspot Feature curve
  • 39. As product managers you’re responsible for the UX of the product h5p://www.flickr.com/photos/kaibara/3485925929/sizes/o/
  • 40. How much UX knowledge do you need? h5p://www.flickr.com/photos/ausNnevan/1225274637/sizes/o/
  • 41. Alan Cooper Author, About Face & The Inmates Are Running the Asylum Kate Rutter Experience Designer, Adaptive Path Lou Rosenfeld Author, Information Architecture for the World Wide Web Sunni Brown Author, Gamestorming: A Playbook for Rule- breakers, Innovators and Changemakers Kim Goodwin Author, Designing for the Digital Age Robert Fabricant Creative Director, Frog Design Inspirational Learning for User Experience Designers REGISTER NOW for 3 days of UX design inspiration at uxlondon.com UX London is a unique three-day event combining inspirational talks with in-depth workshops presented by some of the industry’s biggest names. SPEAKERS INCLUDE: Whether you’re beginning your career, or a seasoned professional, UX London is your chance to add core skills, absorb strategic thinking and learn advanced techniques from pioneers in the field. Matt Jones Design Director, Berg Todd Zaki Warfel Author, Prototyping: A Practitioner’s Guide UX London Discount Code: “ProductTank”
  • 42. Current trends in UX
  • 43. Guerrilla UX Undercover UX
  • 44. Content strategy
  • 45. Analytics and A/B testing
  • 46. Psychology and persuasion
  • 47. The mobile experience
  • 48. Improved web technology
  • 49. Help us make great products
  • 50. @andybudd www.clearleft.com andy@clearleft.com

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