×
  • Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
 

Persuasive Design: Encouraging Your Users To Do What You Want Them To!

by Director of User Experience at Clearleft on Mar 14, 2010

  • 39,906 views

So you've designed a great product, fixed a stack of usability problems and spent a fortune on marketing. The only problem is, people aren't using it. In this session you will learn how to get your ...

So you've designed a great product, fixed a stack of usability problems and spent a fortune on marketing. The only problem is, people aren't using it. In this session you will learn how to get your users to do what you want them to through good design, human psychology and a touch of mind control.

Statistics

Views

Total Views
39,906
Views on SlideShare
31,137
Embed Views
8,769

Actions

Likes
263
Downloads
0
Comments
10

139 Embeds 8,769

http://furtivelibrarian.blogspot.com 1760
http://www.openthewindow.net 1223
http://www.frontend2011.com 939
http://chelseapeh.blogspot.com 664
http://dlabdd.wordpress.com 605
http://www.boxesandarrows.com 405
http://www.scoop.it 360
http://boxesandarrows.com 296
http://www.justincarmony.com 291
http://www.tribalcafe.co.uk 247
http://www.sortega.com 229
http://www.slideshare.net 157
http://sgentrepreneurs.com 128
http://humansindesign.com 119
http://strategypirate.com 78
http://www.foolishstudios.com 77
http://storify.com 65
http://chelseapeh.blogspot.in 55
http://chelseapeh.blogspot.co.uk 52
http://www.web2expo.com 51
http://furtivelibrarian.blogspot.ca 51
http://furtivelibrarian.blogspot.co.uk 49
http://furtivelibrarian.blogspot.de 45
http://allplannersarewankers.com 44
http://furtivelibrarian.blogspot.in 41
http://actionpacked.posterous.com 41
http://chelseapeh.blogspot.ca 39
http://chelseapeh.blogspot.com.au 36
http://whoa.posterous.com 31
http://johnnyholland.org 29
http://s1m0neresources.tumblr.com 26
http://feeds.feedburner.com 23
http://chelseapeh.blogspot.hk 23
http://furtivelibrarian.blogspot.com.es 22
http://furtivelibrarian.blogspot.fr 22
http://blog.xhtmlized.com 21
http://furtivelibrarian.blogspot.it 18
http://www.fundraisingdetective.com 18
http://esouillat.wordpress.com 17
http://chelseapeh.blogspot.sg 15
http://translate.googleusercontent.com 15
http://furtivelibrarian.blogspot.com.br 14
http://furtivelibrarian.blogspot.com.au 14
http://sherwinpedia.com 14
http://elementosdedisenoides.blogspot.com 14
http://www.josephdickerson.com 13
http://tco.nieuwland.net 10
http://furtivelibrarian.blogspot.sg 9
http://jbatistaa.com 9
http://xss.yandex.net 9
More...

Accessibility

Upload Details

Uploaded via SlideShare as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

110 of 10 previous next Post a comment

  • anbo28 anbo28 Dear Brother/Sister http://www.bossfr.com
    Warm greetings and best wishes for Christmas and the New Year!
    Now i has good news to tell you,my site has 20% discount price
    max Up to a 40% discount.
    over € 400 Save 30€ (Code: Bossfr30gf ) + 2 pcs Random gifts + Free (EMS);
    over € 300 Save 20€ (Code: Bossfr20e ) + Random gifts + Free (EMS);
    over € 200, Save 10€ (Code: bossfrcom10euro ) Random a gifts + Free (EMS);
    over € 100 Random a gifts + Free (EMS) .
    more discount,nice free gift.
    at now,Why wait? Come and buy right now since a special discount of 40% will only be offered for 10 days.
    Every order has good gift,more than 100EURO free port.
    Come On,order now~~!
    Give your family and friend best gift~~!
    http://www.bossfr.com
    1 year ago
    Are you sure you want to
    Your message goes here
    Processing…
  • jjaco Jens Jacobsen, UX-Consultant, Author at benutzerfreun.de Even without having heard the presentation, just looking at the beautiful slides gives some good insights. 2 years ago
    Are you sure you want to
    Your message goes here
    Processing…
  • momoko618 momoko618 nice 2 years ago
    Are you sure you want to
    Your message goes here
    Processing…
  • harrypotter12 harrypotter12 Very helpful and nicely presented.

    Thanks for sharing.
    Parcel delivery from http://www.clickandsendparcel.com
    2 years ago
    Are you sure you want to
    Your message goes here
    Processing…
  • threefour Victor Lombardi Better with chocolate. 3 years ago
    Are you sure you want to
    Your message goes here
    Processing…
  • DustinWilliams Dustin Williams this was an awesome presentation at Web Expo NY! 3 years ago
    Are you sure you want to
    Your message goes here
    Processing…
  • emantarek emantarek thank you 3 years ago
    Are you sure you want to
    Your message goes here
    Processing…
  • sub31 Martin at sub31, Consultant at sub31.com design, psychology, ux 3 years ago
    Are you sure you want to
    Your message goes here
    Processing…
  • shuidiyue yin tingting, student at university various sources 4 years ago
    Are you sure you want to
    Your message goes here
    Processing…
  • patrickrushton Patrick Rushton, Interaction Director at Dynamic Zone Thanks for posting this presentation. It looks intriguing and I would love to hear the audio. Will be pursuing some of those books on the reading list, though I was surprised not to see BJ Fogg’s Persuasive Design on the list. 4 years ago
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Persuasive Design:  Encouraging Your Users To Do What You Want Them To! Persuasive Design: Encouraging Your Users To Do What You Want Them To! Presentation Transcript