Guerilla Usability Testing — @media 2009

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    Guerilla Usability Testing — @media 2009 - Presentation Transcript

    1. Guerilla Usability Testing by Andy Budd
    2. The highstreet in the 50s and 60s was a DULL place
    3. Simplistic marketing
    4. People + Products + Marketing = Sales
    5. Market saturation
    6. Suddenly, every shopping basket mattered!
    7. And then along came this guy
    8. The decompression zone
    9. Navigation
    10. Merchandising and the ‘scent’ of information
    11. Try before you buy
    12. Modern retail has learned from research
    13. We think we know our customers, but we don’t
    14. We think people use our sites like this
    15. However they actually use them like this
    16. Our users aren’t stupid
    17. To design for humans we need to understand them
    18. Formal Testing
    19. Eye tracking
    20. Heat maps
    21. Gaze maps
    22. Informal (Guerrilla) Testing
    23. RITE Methodology RITE testing
    24. How to run a usability test
    25. Start with a “cunning” plan
    26. Select your tasks
    27. Good and Bad Tasks Bad: Search for a bookcase Good: You have 200+ books in your fiction collection, currently in boxes strewn around your living room. Find a way to organise them.
    28. Recruiting Test Subjects
    29. How many subjects are enough?
    30. Rock, paper, scissors You can test on everything from a low fidelity paper prototype, through a HTML prototypes, to a live site. You can test your existing site, your competitors sites or a brand new solutuion. What to test on?
    31. On the day
    32. Think aloud protocol As the name suggests, you set a series of tasks and ask the subject to verbalise their thoughts and feelings by ‘thinking aloud’. The object of this is to gain valuable insight into the thought processes behind the users actions. Think out loud
    33. Be a good moderator
    34. Yes Andy, but how do I get my boss to agree
    35. To build better products, get to know your users
    36. Thanks
    37. Questions?

    + Andy BuddAndy Budd, 4 months ago

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