Guerilla
Usability Testing
by Andy Budd
The highstreet in the 50s and 60s was a DULL place
Simplistic marketing
People
    +
Products
    +
Marketing
    =
  Sales
Market saturation
Suddenly, every shopping basket mattered!
And then along came this guy
The decompression zone
Navigation
Merchandising and the ‘scent’ of information
Try before you buy
Modern retail has learned from research
We think we know our customers, but we don’t
We think people use our sites like this
However they actually use them like this
Our users aren’t stupid
To design for humans we need to understand them
Formal Testing
Eye tracking
Heat maps
Gaze maps
Informal (Guerrilla) Testing
RITE Methodology




RITE testing
How to run a
usability test
Start with a “cunning” plan
Select your tasks
Good and Bad Tasks
Bad: Search for a bookcase

Good: You have 200+ books in your fiction
collection, currently in boxes str...
Recruiting Test Subjects
How many subjects are enough?
Rock, paper, scissors

     You can test on everything from a low fidelity
     paper prototype, through a HTML prototypes,...
On the day
Think aloud protocol
     As the name suggests, you set a series of tasks
     and ask the subject to verbalise their thou...
Be a good moderator
Yes Andy, but how do I get my boss to agree
To build better products, get to know your users
Thanks
Questions?
Guerilla Usability Testing — @media 2009
Guerilla Usability Testing — @media 2009
Guerilla Usability Testing — @media 2009
Guerilla Usability Testing — @media 2009
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Guerilla Usability Testing — @media 2009

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How to plan, set-up and run your own usability tests, with a brief diversion via the world of high street retail.

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Transcript of "Guerilla Usability Testing — @media 2009"

  1. 1. Guerilla Usability Testing by Andy Budd
  2. 2. The highstreet in the 50s and 60s was a DULL place
  3. 3. Simplistic marketing
  4. 4. People + Products + Marketing = Sales
  5. 5. Market saturation
  6. 6. Suddenly, every shopping basket mattered!
  7. 7. And then along came this guy
  8. 8. The decompression zone
  9. 9. Navigation
  10. 10. Merchandising and the ‘scent’ of information
  11. 11. Try before you buy
  12. 12. Modern retail has learned from research
  13. 13. We think we know our customers, but we don’t
  14. 14. We think people use our sites like this
  15. 15. However they actually use them like this
  16. 16. Our users aren’t stupid
  17. 17. To design for humans we need to understand them
  18. 18. Formal Testing
  19. 19. Eye tracking
  20. 20. Heat maps
  21. 21. Gaze maps
  22. 22. Informal (Guerrilla) Testing
  23. 23. RITE Methodology RITE testing
  24. 24. How to run a usability test
  25. 25. Start with a “cunning” plan
  26. 26. Select your tasks
  27. 27. Good and Bad Tasks Bad: Search for a bookcase Good: You have 200+ books in your fiction collection, currently in boxes strewn around your living room. Find a way to organise them.
  28. 28. Recruiting Test Subjects
  29. 29. How many subjects are enough?
  30. 30. Rock, paper, scissors You can test on everything from a low fidelity paper prototype, through a HTML prototypes, to a live site. You can test your existing site, your competitors sites or a brand new solutuion. What to test on?
  31. 31. On the day
  32. 32. Think aloud protocol As the name suggests, you set a series of tasks and ask the subject to verbalise their thoughts and feelings by ‘thinking aloud’. The object of this is to gain valuable insight into the thought processes behind the users actions. Think out loud
  33. 33. Be a good moderator
  34. 34. Yes Andy, but how do I get my boss to agree
  35. 35. To build better products, get to know your users
  36. 36. Thanks
  37. 37. Questions?
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