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Beyond TheMobile Goldrush   @andybudd                   @clearleft
I’m	  a	  late	  adopter
My	  view	  of	  mobile	  phone	  owners
I	  wasn’t	  a	  city	  bankerhttp://www.:lickr.com/photos/cactusthesaint/10199871/sizes/o/
Or	  a	  drug	  dealerhttp://www.:lickr.com/photos/cactusthesaint/10199871/sizes/o/
Resisted	  throughout	  my	  20s
The	  age	  of	  pre-­‐planning
“Oh	  my	  ears	  and	  whiskers,	  how	  late	  its	  getting!”
We	  are	  now	  ‘just	  in	  time’	  plannershttp://www.:lickr.com/photos/grif:intech/5260691835/sizes/l/
Mobile	  phones	  have	  made	  us	  sel:ishhttp://www.:lickr.com/photos/jenny-­‐pics/4991324750/sizes/l/
We	  are	  also	  more	  spontaneoushttp://www.:lickr.com/photos/stefansager/4946555920/sizes/o/
Optimising	  dead	  timehttp://www.:lickr.com/photos/fciron/2557591090/sizes/o/
Late	  adopter	  of	  the	  mobile	  webhttp://www.:lickr.com/photos/reneschroeder/3206856280/sizes/l/
Twitter	  by	  WAP
Twitter	  by	  SMShttp://www.:lickr.com/photos/mikeyboydotcom/4193594739/sizes/o/
Beautiful	  and	  delightful	  experiences
I	  didn’t	  want	  to	  design	  WAP	  sites
How	  much	  we’ve	  changed
The	  mobile	  webhttp://www.:lickr.com/photos/mr_beaver/4629280857/sizes/l/
I	  got	  my	  :irst	  iPhone
Permanently	  tethered	  to	  the	  networkhttp://www.:lickr.com/photos/leehaywood/4335074164/sizes/o/
Like	  a	  TARDIS	  and	  a	  sonic	  screwdriver
My	  iPhone	  changed	  me	  foreverhttp://www.:lickr.com/photos/iwona_kellie/4483988483/sizes/l/
Back-­‐up	  brainhttp://www.:lickr.com/photos/thoughtwax/2271384911/sizes/l/
I	  no	  longer	  need	  to	  planhttp://www.:lickr.com/photos/tapps/2205216470/sizes/l/
It’s	  the	  :irst	  thing	  I	  check	  in	  the	  morninghttp://www.:lickr.com/photos/tekmagika/4238090476/sizes/o/
And	  the	  last	  thing	  at	  nighthttp://www.:lickr.com/photos/bendodson/5321140337/sizes/l/
It’s	  dif:icult	  not	  to	  check	  in
Mobile	  design
Early	  apps	  were	  still	  lists
The	  retina	  displayhttp://www.:lickr.com/photos/ivy:ield/4734415905/sizes/o/
Mobile	  challengeshttp://www.:lickr.com/photos/isymonds/4670850734/sizes/l/
Mobile	  interactionhttp://www.:lickr.com/photos/mohdrais/4836471403/sizes/o/
Interaction	  designhttp://www.:lickr.com/photos/dotx3/4758268976/sizes/o/
Huge	  challenges
The	  human	  interface	  guidelineshttp://www.:lickr.com/photos/nhofer/4195570343/sizes/l/
Inconsistent	  gestureshttp://www.:lickr.com/photos/ari/4488252303/sizes/l/
Tricky,	  mixed	  gestures
Active	  and	  passive	  items	  appear	  identical
Functionality	  is	  often	  hidden
Recovering	  from	  accidental	  activation
Links	  with	  small	  hit	  areas
It’s	  a	  bit	  of	  a	  goldrush	  out	  therehttp://www.:lickr.com/photos/donsolo/2243154949/sizes/l/
Delightful	  experienceshttp://www.:lickr.com/photos/:ishbulb1022/4268407490/sizes/l/
Rich	  visuals	  &	  natural	  textures
Windows	  phone	  is	  totaly	  different
The	  focus	  is	  on	  typography,	  colour	  and	  layout
Card	  vs	  scroll
The	  in:inite	  canvashttp://craigmod.com/journal/ipad_and_books/
Card	  based	  interfaceshttp://www.:lickr.com/photos/svenreed/5551062113/sizes/l/
A	  card	  based	  interfacehttp://www.:lickr.com/photos/j:ingas/4758882834/sizes/l/
Hierarchical	  navigationhttp://www.:lickr.com/photos/williamhook/4742869256/sizes/o/
A	  lack	  of	  meta	  controlshttp://www.:lickr.com/photos/dontthinkfeel/197012137/sizes/l/
Apps	  are	  not	  the	  web
Don’t	  replicate	  content
Understanding	  contexthttp://www.:lickr.com/photos/lo_ise/4691956452/sizes/l/
Don’t	  make	  assumptionshttp://www.:lickr.com/photos/davo39/5043907440/sizes/l/
Tablet	  engagementhttp://www.:lickr.com/photos/fohlin/5643928414/sizes/o/
The	  web	  is	  becoming	  the	  snacking	  activityhttp://www.:lickr.com/photos/superfantastic/2220398660/sizes/o/
Attentionhttp://www.:lickr.com/photos/elrogos/4697925308/sizes/l/
People	  want	  to	  get	  in	  and	  out	  quicklyhttp://www.:lickr.com/photos/neilspicys/3123412133/sizes/o/
Information	  anxietyhttp://www.:lickr.com/photos/xrrr/3241210401/sizes/o/
Mobile	  apps	  are	  constrainedhttp://www.:lickr.com/photos/auntiep/5024498760/sizes/o/
A	  pleasurable	  experiencehttp://www.:lickr.com/photos/wiertz/5584753106/sizes/l/
The	  gateway	  drug	  to	  good	  UXhttp://www.:lickr.com/photos/mollystevens/5179946914/
“You’re	  hired”http://www.:lickr.com/photos/csb13/202555278/sizes/o/
Stealth	  designhttp://www.:lickr.com/photos/danielygo/5103425259/sizes/l/
Freedom	  to	  do	  goodhttp://www.:lickr.com/photos/larsk:lem/3344530674/sizes/o/
Sharpening	  the	  proposition
Thin	  end	  of	  the	  wedgehttp://www.:lickr.com/photos/dimitryb/2567252322/sizes/o/
Good	  business?http://www.:lickr.com/photos/dimitryb/2567252322/sizes/o/
“Number of smart phones expectedto hit 1.7 billion globally in 2013”                                      “350,000, apps f...
The	  :igureshttp://www.:lickr.com/photos/dominicspics/3915942881/sizes/o/
The	  useful	  minorityhttp://www.:lickr.com/photos/timmargh/3550584542/sizes/l/
A	  few	  winners
The	  app	  storeshttp://www.:lickr.com/photos/bluecinderellee/2342066937/sizes/l/
Full	  to	  the	  brim
Quality	  &	  feedbackhttp://www.:lickr.com/photos/visualpanic/1996389857/sizes/l/
Reach	  for	  the	  top
Console	  games
UX	  -­‐	  success
Mobile	  appshttp://www.:lickr.com/photos/jamesroseuk/3340937350/sizes/o/
Native	  apps
The	  mobile	  web
We	  visit	  many	  more	  websites	  than	  appshttp://www.:lickr.com/photos/pieterouwerkerk/698629985/sizes/l/
What’s	  next?http://www.:lickr.com/photos/oberazzi/318947873/sizes/l/
Mobile	  payment
Near	  :ield	  technology
Hybrid	  technology
The	  next	  breakout	  gamehttp://www.:lickr.com/photos/idiolector/100071458/sizes/o/
Mobile	  toyshttp://www.:lickr.com/photos/tocaboca/5523732661/
Two	  screen	  experiences
Augmented	  apps
A	  huge	  opportunityhttp://www.:lickr.com/photos/purecaffeine/4325067780/sizes/o/
Fun	  new	  challengeshttp://www.:lickr.com/photos/lucamascaro/4815797521/sizes/o/
Don’t	  forget	  the	  lessons	  of	  the	  pasthttp://www.:lickr.com/photos/mauriz/5391449320/sizes/o/
Apps	  aren’t	  always	  appropriatehttp://www.:lickr.com/photos/pagedooley/2121472112/sizes/l/
Extend	  existing	  serviceshttp://www.:lickr.com/photos/zruda/5025537335/sizes/l/
Don’t	  release	  any	  more	  craphttp://www.:lickr.com/photos/coxy/2358433454/sizes/z/
Our	  :irst	  mobile	  App
@andybudd @clearleft
Beyond the Mobile Gold Rush
Beyond the Mobile Gold Rush
Beyond the Mobile Gold Rush
Beyond the Mobile Gold Rush
Beyond the Mobile Gold Rush
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Beyond the Mobile Gold Rush

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The rise of smart devices like the iPhone and iPad has led to an application goldrush, with companies racing to stake their claim. In the early days we saw a few lucky pioneers strike gold, but like most gold rushes, the obvious targets were quickly depleted. Digital prospectors lured by the promise of gold are now arriving to find a very different market—one rife with competition and few obvious deposits to mine.

Recent studies have shown that we tend to limit our usage to a few core applications and the bulk of apps never even get opened. So despite newspapers and magazines hailing the iPad as the saviour of the publishing industry, does it really make business sense to jump on the application bandwagon? If not, what are the alternatives?

In this keynote, Andy Budd will look at the current state of the mobile web, how we got here and where we go next. He will explore the new opportunities that have opened up for the field of user experience design, but will caution that not every mobile experience needs to start with an app.

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Transcript of "Beyond the Mobile Gold Rush"

  1. 1. Beyond TheMobile Goldrush @andybudd @clearleft
  2. 2. I’m  a  late  adopter
  3. 3. My  view  of  mobile  phone  owners
  4. 4. I  wasn’t  a  city  bankerhttp://www.:lickr.com/photos/cactusthesaint/10199871/sizes/o/
  5. 5. Or  a  drug  dealerhttp://www.:lickr.com/photos/cactusthesaint/10199871/sizes/o/
  6. 6. Resisted  throughout  my  20s
  7. 7. The  age  of  pre-­‐planning
  8. 8. “Oh  my  ears  and  whiskers,  how  late  its  getting!”
  9. 9. We  are  now  ‘just  in  time’  plannershttp://www.:lickr.com/photos/grif:intech/5260691835/sizes/l/
  10. 10. Mobile  phones  have  made  us  sel:ishhttp://www.:lickr.com/photos/jenny-­‐pics/4991324750/sizes/l/
  11. 11. We  are  also  more  spontaneoushttp://www.:lickr.com/photos/stefansager/4946555920/sizes/o/
  12. 12. Optimising  dead  timehttp://www.:lickr.com/photos/fciron/2557591090/sizes/o/
  13. 13. Late  adopter  of  the  mobile  webhttp://www.:lickr.com/photos/reneschroeder/3206856280/sizes/l/
  14. 14. Twitter  by  WAP
  15. 15. Twitter  by  SMShttp://www.:lickr.com/photos/mikeyboydotcom/4193594739/sizes/o/
  16. 16. Beautiful  and  delightful  experiences
  17. 17. I  didn’t  want  to  design  WAP  sites
  18. 18. How  much  we’ve  changed
  19. 19. The  mobile  webhttp://www.:lickr.com/photos/mr_beaver/4629280857/sizes/l/
  20. 20. I  got  my  :irst  iPhone
  21. 21. Permanently  tethered  to  the  networkhttp://www.:lickr.com/photos/leehaywood/4335074164/sizes/o/
  22. 22. Like  a  TARDIS  and  a  sonic  screwdriver
  23. 23. My  iPhone  changed  me  foreverhttp://www.:lickr.com/photos/iwona_kellie/4483988483/sizes/l/
  24. 24. Back-­‐up  brainhttp://www.:lickr.com/photos/thoughtwax/2271384911/sizes/l/
  25. 25. I  no  longer  need  to  planhttp://www.:lickr.com/photos/tapps/2205216470/sizes/l/
  26. 26. It’s  the  :irst  thing  I  check  in  the  morninghttp://www.:lickr.com/photos/tekmagika/4238090476/sizes/o/
  27. 27. And  the  last  thing  at  nighthttp://www.:lickr.com/photos/bendodson/5321140337/sizes/l/
  28. 28. It’s  dif:icult  not  to  check  in
  29. 29. Mobile  design
  30. 30. Early  apps  were  still  lists
  31. 31. The  retina  displayhttp://www.:lickr.com/photos/ivy:ield/4734415905/sizes/o/
  32. 32. Mobile  challengeshttp://www.:lickr.com/photos/isymonds/4670850734/sizes/l/
  33. 33. Mobile  interactionhttp://www.:lickr.com/photos/mohdrais/4836471403/sizes/o/
  34. 34. Interaction  designhttp://www.:lickr.com/photos/dotx3/4758268976/sizes/o/
  35. 35. Huge  challenges
  36. 36. The  human  interface  guidelineshttp://www.:lickr.com/photos/nhofer/4195570343/sizes/l/
  37. 37. Inconsistent  gestureshttp://www.:lickr.com/photos/ari/4488252303/sizes/l/
  38. 38. Tricky,  mixed  gestures
  39. 39. Active  and  passive  items  appear  identical
  40. 40. Functionality  is  often  hidden
  41. 41. Recovering  from  accidental  activation
  42. 42. Links  with  small  hit  areas
  43. 43. It’s  a  bit  of  a  goldrush  out  therehttp://www.:lickr.com/photos/donsolo/2243154949/sizes/l/
  44. 44. Delightful  experienceshttp://www.:lickr.com/photos/:ishbulb1022/4268407490/sizes/l/
  45. 45. Rich  visuals  &  natural  textures
  46. 46. Windows  phone  is  totaly  different
  47. 47. The  focus  is  on  typography,  colour  and  layout
  48. 48. Card  vs  scroll
  49. 49. The  in:inite  canvashttp://craigmod.com/journal/ipad_and_books/
  50. 50. Card  based  interfaceshttp://www.:lickr.com/photos/svenreed/5551062113/sizes/l/
  51. 51. A  card  based  interfacehttp://www.:lickr.com/photos/j:ingas/4758882834/sizes/l/
  52. 52. Hierarchical  navigationhttp://www.:lickr.com/photos/williamhook/4742869256/sizes/o/
  53. 53. A  lack  of  meta  controlshttp://www.:lickr.com/photos/dontthinkfeel/197012137/sizes/l/
  54. 54. Apps  are  not  the  web
  55. 55. Don’t  replicate  content
  56. 56. Understanding  contexthttp://www.:lickr.com/photos/lo_ise/4691956452/sizes/l/
  57. 57. Don’t  make  assumptionshttp://www.:lickr.com/photos/davo39/5043907440/sizes/l/
  58. 58. Tablet  engagementhttp://www.:lickr.com/photos/fohlin/5643928414/sizes/o/
  59. 59. The  web  is  becoming  the  snacking  activityhttp://www.:lickr.com/photos/superfantastic/2220398660/sizes/o/
  60. 60. Attentionhttp://www.:lickr.com/photos/elrogos/4697925308/sizes/l/
  61. 61. People  want  to  get  in  and  out  quicklyhttp://www.:lickr.com/photos/neilspicys/3123412133/sizes/o/
  62. 62. Information  anxietyhttp://www.:lickr.com/photos/xrrr/3241210401/sizes/o/
  63. 63. Mobile  apps  are  constrainedhttp://www.:lickr.com/photos/auntiep/5024498760/sizes/o/
  64. 64. A  pleasurable  experiencehttp://www.:lickr.com/photos/wiertz/5584753106/sizes/l/
  65. 65. The  gateway  drug  to  good  UXhttp://www.:lickr.com/photos/mollystevens/5179946914/
  66. 66. “You’re  hired”http://www.:lickr.com/photos/csb13/202555278/sizes/o/
  67. 67. Stealth  designhttp://www.:lickr.com/photos/danielygo/5103425259/sizes/l/
  68. 68. Freedom  to  do  goodhttp://www.:lickr.com/photos/larsk:lem/3344530674/sizes/o/
  69. 69. Sharpening  the  proposition
  70. 70. Thin  end  of  the  wedgehttp://www.:lickr.com/photos/dimitryb/2567252322/sizes/o/
  71. 71. Good  business?http://www.:lickr.com/photos/dimitryb/2567252322/sizes/o/
  72. 72. “Number of smart phones expectedto hit 1.7 billion globally in 2013” “350,000, apps for the iPhone compared to“As of January 18, 2011, Androids 88,000” - Feb 11the App Store had over9.9 billion downloads” “Top 25 apps category - 20,000 downloads per day. Making $12k-22k per day”“Angry Bird, the best-sellingiPhone paid game app of all timewith 4 million downloads at 99cents - earning 4 million”
  73. 73. The  :igureshttp://www.:lickr.com/photos/dominicspics/3915942881/sizes/o/
  74. 74. The  useful  minorityhttp://www.:lickr.com/photos/timmargh/3550584542/sizes/l/
  75. 75. A  few  winners
  76. 76. The  app  storeshttp://www.:lickr.com/photos/bluecinderellee/2342066937/sizes/l/
  77. 77. Full  to  the  brim
  78. 78. Quality  &  feedbackhttp://www.:lickr.com/photos/visualpanic/1996389857/sizes/l/
  79. 79. Reach  for  the  top
  80. 80. Console  games
  81. 81. UX  -­‐  success
  82. 82. Mobile  appshttp://www.:lickr.com/photos/jamesroseuk/3340937350/sizes/o/
  83. 83. Native  apps
  84. 84. The  mobile  web
  85. 85. We  visit  many  more  websites  than  appshttp://www.:lickr.com/photos/pieterouwerkerk/698629985/sizes/l/
  86. 86. What’s  next?http://www.:lickr.com/photos/oberazzi/318947873/sizes/l/
  87. 87. Mobile  payment
  88. 88. Near  :ield  technology
  89. 89. Hybrid  technology
  90. 90. The  next  breakout  gamehttp://www.:lickr.com/photos/idiolector/100071458/sizes/o/
  91. 91. Mobile  toyshttp://www.:lickr.com/photos/tocaboca/5523732661/
  92. 92. Two  screen  experiences
  93. 93. Augmented  apps
  94. 94. A  huge  opportunityhttp://www.:lickr.com/photos/purecaffeine/4325067780/sizes/o/
  95. 95. Fun  new  challengeshttp://www.:lickr.com/photos/lucamascaro/4815797521/sizes/o/
  96. 96. Don’t  forget  the  lessons  of  the  pasthttp://www.:lickr.com/photos/mauriz/5391449320/sizes/o/
  97. 97. Apps  aren’t  always  appropriatehttp://www.:lickr.com/photos/pagedooley/2121472112/sizes/l/
  98. 98. Extend  existing  serviceshttp://www.:lickr.com/photos/zruda/5025537335/sizes/l/
  99. 99. Don’t  release  any  more  craphttp://www.:lickr.com/photos/coxy/2358433454/sizes/z/
  100. 100. Our  :irst  mobile  App
  101. 101. @andybudd @clearleft

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