Architecting Human Behaviour 2.0


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Web design as a profession is still in its infancy and and we\'re only just started to scratch the surface. Rather than trying to re-invent the wheel, we\'d be wise to look around us and draw inspiration from more established industries. There are obvious correlations between what we do and the built environment, so the field of architecture is a natural target. In fact, we already use terms such as information architect to describe a portion of what we do and techniques like design patterns which have their roots in the architectural world.

During this talk, Andy will guide you through some of the core architectural concepts that relate to the web. He\'ll look at how architects attempt to guide human behaviour through the physical spaces they create and how we can bring some of these practices into our own daily lives. By the end of this talk you should have a new found appreciation for the field of architecture and never look at buildings quite the same way again.

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Architecting Human Behaviour 2.0

  1. Architecting human behaviour
  2. Amsterdam Library
  3. Beautiful Atrium
  4. Signposting everywhere
  5. Downstairs cafe
  6. Big, shopping mall like escalators
  7. Intimate spaces
  8. Full of people in contemplative reading
  9. Upstairs restaurant
  10. Juice bar, pizza bar and stir-fry bar
  11. An amazing public space
  12. Architecture isn’t just about the physical building
  13. It’s about the space in between...
  14. quot;Architecture is the thoughtful making of spacequot; - Louis Kahn
  15. And how people use that space
  16. Brighton Library
  17. Lewin’s equation B=ƒ(P,E)
  18. Context of use
  19. Otherwise your projects will fail
  20. Where does a building fit into the ecosystem?
  21. Where does your site fit into the web?
  22. Architects create scale models...
  23. and blueprints...
  24. Shops use planograms and customer flows
  25. Some even create prototypes to test layouts
  26. and obviously we create wireframes and prototypes
  27. Winchester Mystery House
  28. Shearing layers
  29. Navigation
  30. Some navigation is implicit
  31. Airport navigation is contextual
  32. Some navigation is built into the fabric of the building
  33. Navigation is about flow
  34. Pave the cow paths
  35. Casinos are designed to maximise duration
  36. Subversive navigation
  37. Discovery and revelation
  38. Moo
  39. Architects have the idea of patterns
  40. Gateways
  41. Promenades
  42. Small public squares
  43. Market of many small shops
  44. Whole Food Market is designed for exploration
  45. The map is not the territory