Architecting Human Behaviour 2.0

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Web design as a profession is still in its infancy and and we\'re only just started to scratch the surface. Rather than trying to re-invent the wheel, we\'d be wise to look around us and draw inspiration from more established industries. There are obvious correlations between what we do and the built environment, so the field of architecture is a natural target. In fact, we already use terms such as information architect to describe a portion of what we do and techniques like design patterns which have their roots in the architectural world.

During this talk, Andy will guide you through some of the core architectural concepts that relate to the web. He\'ll look at how architects attempt to guide human behaviour through the physical spaces they create and how we can bring some of these practices into our own daily lives. By the end of this talk you should have a new found appreciation for the field of architecture and never look at buildings quite the same way again.

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Architecting Human Behaviour 2.0

  1. Architecting human behaviour
  2. Amsterdam Library www.flickr.com/photos/shifted/2355408671/
  3. Beautiful Atrium www.flickr.com/photos/mollyali/2569273306/
  4. Signposting everywhere www.flickr.com/photos/shifted/2356242256/
  5. Downstairs cafe www.flickr.com/photos/moosterbroek/1711605223
  6. Big, shopping mall like escalators www.flickr.com/photos/studies_and_observations/2612828427/
  7. Intimate spaces www.flickr.com/photos/piet_musterd/2731778912/
  8. Full of people in contemplative reading www.flickr.com/photos/funtik/1636716387/
  9. Upstairs restaurant www.flickr.com/photos/shifted/2355420535/
  10. Juice bar, pizza bar and stir-fry bar www.flickr.com/photos/shifted/2355422525/
  11. An amazing public space www.flickr.com/photos/shifted/2356242922/
  12. Architecture isn’t just about the physical building www.flickr.com/photos/shifted/2356242922/
  13. It’s about the space in between...
  14. quot;Architecture is the thoughtful making of spacequot; - Louis Kahn
  15. And how people use that space http://flickr.com/photos/monkeyone/239220380/
  16. Brighton Library http://www.flickr.com/photos/blahflowers/2892115490/
  17. Lewin’s equation B=ƒ(P,E)
  18. Context of use http://flickr.com/photos/squeakymarmot/2293398178/
  19. Otherwise your projects will fail www.flickr.com/photos/nualabugeye/2037697106/
  20. Where does a building fit into the ecosystem?
  21. Where does your site fit into the web?
  22. Architects create scale models... http://flickr.com/photos/sarflondondunc/2667304390/
  23. and blueprints... www.flickr.com/photos/cardoso/2197507288/
  24. Shops use planograms and customer flows
  25. Some even create prototypes to test layouts http://www.flickr.com/photos/chanc/1393398173/
  26. and obviously we create wireframes and prototypes
  27. Winchester Mystery House www.flickr.com/photos/roxsm/1210487743/
  28. Shearing layers
  29. Navigation http://flickr.com/photos/philgyford/466328637/
  30. Some navigation is implicit www.flickr.com/photos/bunny/2540431589/
  31. Airport navigation is contextual http://flickr.com/photos/shenghunglin/379202336/
  32. Some navigation is built into the fabric of the building www.flickr.com/photos/joannaforever/116669029/
  33. Navigation is about flow http://www.flickr.com/photos/sea-turtle/2369726343/
  34. Pave the cow paths http://www.flickr.com/photos/larskflem/2472709843/
  35. Casinos are designed to maximise duration www.flickr.com/photos/schlaus/2617561443/
  36. Subversive navigation www.flickr.com/photos/jolevine/475818444/
  37. Discovery and revelation http://www.flickr.com/photos/travisnobles/1800251951/
  38. Moo www.flickr.com/photos/superciliousness/58444598/
  39. Architects have the idea of patterns
  40. Gateways http://flickr.com/photos/fatboyke/2924188735/
  41. Promenades http://flickr.com/photos/fatboyke/2924188735/
  42. Small public squares http://flickr.com/photos/driek/395683458
  43. Market of many small shops http://www.flickr.com/photos/jasmic/1472319885/
  44. Whole Food Market is designed for exploration www.flickr.com/photos/shankbone/2800620360/
  45. The map is not the territory http://www.flickr.com/photos/davegoodman/22229755/
  46. www.andybudd.com www.clearleft.com info@andybudd.com

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