Avoid Being a Twit on Twitter Branding, Marketing, Twittering! presented by @andybeal

Branding, Marketing, Twittering!

Who is Andy Beal? Internet marketing consultant: Online reputation management Search engine marketing Business blog promotion Social media marketing Editor/Founder MarketingPilgrim.com Founder of Trackur.com for reputation monitoring Co-author of online reputation management book “Radically Transparent”

Internet marketing consultant:

Online reputation management

Search engine marketing

Business blog promotion

Social media marketing

Editor/Founder MarketingPilgrim.com

Founder of Trackur.com for reputation monitoring

Co-author of online reputation management book “Radically Transparent”

Get Your Name Right! Nicknames are (mostly) for teenagers If not ready, secure your brand anyway Twitter profiles get Google-juiced quickly @andybeal

Nicknames are (mostly) for teenagers

If not ready, secure your brand anyway

Twitter profiles get Google-juiced quickly

Break the monotony!

Ooh, Pretty! Stand out from the crowd Pimp your profile If nothing else, change default colors http://twitterbacks.com

Stand out from the crowd

Pimp your profile

If nothing else, change default colors

http://twitterbacks.com

Don’t Just Sit There, Tweet! The basics: @andybeal d andybeal #olympics Favorite your....er, favorites Delete, delete, delete

The basics:

@andybeal

d andybeal

#olympics

Favorite your....er, favorites

Delete, delete, delete

Change this setting...

Don’t Use Protection!

Learn the Pidgin You only get 140 characters Common terms Tweet Tweeple/Tweeps Follow/Followers ReTweet http://twictionary.pbwiki.com /

You only get 140 characters

Common terms

Tweet

Tweeple/Tweeps

Follow/Followers

ReTweet

http://twictionary.pbwiki.com /

Follow The Leader This is not a popularity contest Follow 5,000 and you’ll burn out Follow: Peers Press Employees Influencers Important customers http://tinyurl.com/TwitMarketers

This is not a popularity contest

Follow 5,000 and you’ll burn out

Follow:

Peers

Press

Employees

Influencers

Important customers

http://tinyurl.com/TwitMarketers

One Big Cocktail Party Watch for interesting conversations Don’t send Twitter spam @ conversations to build new followers Don’t always expect a reply Sometimes direct messages fall on deaf ears

Watch for interesting conversations

Don’t send Twitter spam

@ conversations to build new followers

Don’t always expect a reply

Sometimes direct messages fall on deaf ears

Start Sharing Why should someone follow you? Be the first to break news Live-tweet events/conferences 80% social, 20% business

Why should someone follow you?

Be the first to break news

Live-tweet events/conferences

80% social, 20% business

Cross Promote...Carefully! Use Twitterfeed.com Your blog posts Your company updates

Use Twitterfeed.com

Your blog posts

Your company updates

Strictly Business

Tools of the Trade Tweetdeck.com Twhirl.org Twitterific

Tweetdeck.com

Twhirl.org

Twitterific

ORM Meets Twitter Your Twitter reputation IS your reputation Don’t get pulled into negative conversations Monitor your reputation on Twitter http:search.twitter.com http:tweetbeep.com www.Trackur.com

Your Twitter reputation IS your reputation

Don’t get pulled into negative conversations

Monitor your reputation on Twitter

http:search.twitter.com

http:tweetbeep.com

www.Trackur.com

search.twitter.com

Some help from my Tweeps…

http://tinyurl.com/SESTwitter

[email_address] twitter.com/andybeal RadicallyTransparent.com Trackur.com

But wait! There’s more…

@MCHammer