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Twitter Tips for Marketers
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Twitter Tips for Marketers

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Andy Beal share tips on getting the most out of Twitter, with advice for marketers.

Andy Beal share tips on getting the most out of Twitter, with advice for marketers.

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http://www.marketingpilgrim.com 263
http://www.brettwidmann.com 101
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http://www.basvandenbeld.nl 18
http://digital-marketing-news.netaffinity.com 11
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Twitter Tips for Marketers Twitter Tips for Marketers Presentation Transcript

  • Avoid Being a Twit on Twitter
    • Branding, Marketing, Twittering!
    presented by @andybeal
  • Who is Andy Beal?
    • Internet marketing consultant:
      • Online reputation management
      • Search engine marketing
      • Business blog promotion
      • Social media marketing
    • Editor/Founder MarketingPilgrim.com
    • Founder of Trackur.com for reputation monitoring
    • Co-author of online reputation management book “Radically Transparent”
  • Get Your Name Right!
    • Nicknames are (mostly) for teenagers
    • If not ready, secure your brand anyway
    • Twitter profiles get Google-juiced quickly
    @andybeal
  • Break the monotony!
  • Ooh, Pretty!
    • Stand out from the crowd
    • Pimp your profile
    • If nothing else, change default colors
    • http://twitterbacks.com
  • Don’t Just Sit There, Tweet!
    • The basics:
      • @andybeal
      • d andybeal
      • #olympics
      • Favorite your....er, favorites
    • Delete, delete, delete
  • Change this setting...
  • Don’t Use Protection!
  • Learn the Pidgin
    • You only get 140 characters
    • Common terms
      • Tweet
      • Tweeple/Tweeps
      • Follow/Followers
      • ReTweet
    • http://twictionary.pbwiki.com /
  • Follow The Leader
    • This is not a popularity contest
      • Follow 5,000 and you’ll burn out
    • Follow:
      • Peers
      • Press
      • Employees
      • Influencers
      • Important customers
      • http://tinyurl.com/TwitMarketers
  • One Big Cocktail Party
    • Watch for interesting conversations
    • Don’t send Twitter spam
    • @ conversations to build new followers
    • Don’t always expect a reply
    • Sometimes direct messages fall on deaf ears
  • Start Sharing
    • Why should someone follow you?
    • Be the first to break news
    • Live-tweet events/conferences
    • 80% social, 20% business
  • Cross Promote...Carefully!
      • Use Twitterfeed.com
          • Your blog posts
          • Your company updates
  • Strictly Business
  • Tools of the Trade
    • Tweetdeck.com
    • Twhirl.org
          • Twitterific
  • ORM Meets Twitter
    • Your Twitter reputation IS your reputation
    • Don’t get pulled into negative conversations
    • Monitor your reputation on Twitter
      • http:search.twitter.com
      • http:tweetbeep.com
      • www.Trackur.com
  • search.twitter.com
  • Some help from my Tweeps…
  • http://tinyurl.com/SESTwitter
  • [email_address] twitter.com/andybeal RadicallyTransparent.com Trackur.com
  • But wait! There’s more…
  • @MCHammer