Twitter Tips for Marketers

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Andy Beal share tips on getting the most out of Twitter, with advice for marketers.

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Twitter Tips for Marketers

  1. Avoid Being a Twit on Twitter <ul><li>Branding, Marketing, Twittering! </li></ul>presented by @andybeal
  2. Who is Andy Beal? <ul><li>Internet marketing consultant: </li></ul><ul><ul><li>Online reputation management </li></ul></ul><ul><ul><li>Search engine marketing </li></ul></ul><ul><ul><li>Business blog promotion </li></ul></ul><ul><ul><li>Social media marketing </li></ul></ul><ul><li>Editor/Founder MarketingPilgrim.com </li></ul><ul><li>Founder of Trackur.com for reputation monitoring </li></ul><ul><li>Co-author of online reputation management book “Radically Transparent” </li></ul>
  3. Get Your Name Right! <ul><li>Nicknames are (mostly) for teenagers </li></ul><ul><li>If not ready, secure your brand anyway </li></ul><ul><li>Twitter profiles get Google-juiced quickly </li></ul>@andybeal
  4. Break the monotony!
  5. Ooh, Pretty! <ul><li>Stand out from the crowd </li></ul><ul><li>Pimp your profile </li></ul><ul><li>If nothing else, change default colors </li></ul><ul><li>http://twitterbacks.com </li></ul>
  6. Don’t Just Sit There, Tweet! <ul><li>The basics: </li></ul><ul><ul><li>@andybeal </li></ul></ul><ul><ul><li>d andybeal </li></ul></ul><ul><ul><li>#olympics </li></ul></ul><ul><ul><li>Favorite your....er, favorites </li></ul></ul><ul><li>Delete, delete, delete </li></ul>
  7. Change this setting...
  8. Don’t Use Protection!
  9. Learn the Pidgin <ul><li>You only get 140 characters </li></ul><ul><li>Common terms </li></ul><ul><ul><li>Tweet </li></ul></ul><ul><ul><li>Tweeple/Tweeps </li></ul></ul><ul><ul><li>Follow/Followers </li></ul></ul><ul><ul><li>ReTweet </li></ul></ul><ul><li>http://twictionary.pbwiki.com / </li></ul>
  10. Follow The Leader <ul><li>This is not a popularity contest </li></ul><ul><ul><li>Follow 5,000 and you’ll burn out </li></ul></ul><ul><li>Follow: </li></ul><ul><ul><li>Peers </li></ul></ul><ul><ul><li>Press </li></ul></ul><ul><ul><li>Employees </li></ul></ul><ul><ul><li>Influencers </li></ul></ul><ul><ul><li>Important customers </li></ul></ul><ul><ul><li>http://tinyurl.com/TwitMarketers </li></ul></ul>
  11. One Big Cocktail Party <ul><li>Watch for interesting conversations </li></ul><ul><li>Don’t send Twitter spam </li></ul><ul><li>@ conversations to build new followers </li></ul><ul><li>Don’t always expect a reply </li></ul><ul><li>Sometimes direct messages fall on deaf ears </li></ul>
  12. Start Sharing <ul><li>Why should someone follow you? </li></ul><ul><li>Be the first to break news </li></ul><ul><li>Live-tweet events/conferences </li></ul><ul><li>80% social, 20% business </li></ul>
  13. Cross Promote...Carefully! <ul><ul><li>Use Twitterfeed.com </li></ul></ul><ul><ul><ul><ul><li>Your blog posts </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Your company updates </li></ul></ul></ul></ul>
  14. Strictly Business
  15. Tools of the Trade <ul><li>Tweetdeck.com </li></ul><ul><li>Twhirl.org </li></ul><ul><ul><ul><ul><li>Twitterific </li></ul></ul></ul></ul>
  16. ORM Meets Twitter <ul><li>Your Twitter reputation IS your reputation </li></ul><ul><li>Don’t get pulled into negative conversations </li></ul><ul><li>Monitor your reputation on Twitter </li></ul><ul><ul><li>http:search.twitter.com </li></ul></ul><ul><ul><li>http:tweetbeep.com </li></ul></ul><ul><ul><li>www.Trackur.com </li></ul></ul>
  17. search.twitter.com
  18. Some help from my Tweeps…
  19. http://tinyurl.com/SESTwitter
  20. [email_address] twitter.com/andybeal RadicallyTransparent.com Trackur.com
  21. But wait! There’s more…
  22. @MCHammer

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