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Twitter Tips for Marketers
Twitter Tips for Marketers
Twitter Tips for Marketers
Twitter Tips for Marketers
Twitter Tips for Marketers
Twitter Tips for Marketers
Twitter Tips for Marketers
Twitter Tips for Marketers
Twitter Tips for Marketers
Twitter Tips for Marketers
Twitter Tips for Marketers
Twitter Tips for Marketers
Twitter Tips for Marketers
Twitter Tips for Marketers
Twitter Tips for Marketers
Twitter Tips for Marketers
Twitter Tips for Marketers
Twitter Tips for Marketers
Twitter Tips for Marketers
Twitter Tips for Marketers
Twitter Tips for Marketers
Twitter Tips for Marketers
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Twitter Tips for Marketers

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Andy Beal share tips on getting the most out of Twitter, with advice for marketers.

Andy Beal share tips on getting the most out of Twitter, with advice for marketers.

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  • 1. Avoid Being a Twit on Twitter <ul><li>Branding, Marketing, Twittering! </li></ul>presented by @andybeal
  • 2. Who is Andy Beal? <ul><li>Internet marketing consultant: </li></ul><ul><ul><li>Online reputation management </li></ul></ul><ul><ul><li>Search engine marketing </li></ul></ul><ul><ul><li>Business blog promotion </li></ul></ul><ul><ul><li>Social media marketing </li></ul></ul><ul><li>Editor/Founder MarketingPilgrim.com </li></ul><ul><li>Founder of Trackur.com for reputation monitoring </li></ul><ul><li>Co-author of online reputation management book “Radically Transparent” </li></ul>
  • 3. Get Your Name Right! <ul><li>Nicknames are (mostly) for teenagers </li></ul><ul><li>If not ready, secure your brand anyway </li></ul><ul><li>Twitter profiles get Google-juiced quickly </li></ul>@andybeal
  • 4. Break the monotony!
  • 5. Ooh, Pretty! <ul><li>Stand out from the crowd </li></ul><ul><li>Pimp your profile </li></ul><ul><li>If nothing else, change default colors </li></ul><ul><li>http://twitterbacks.com </li></ul>
  • 6. Don’t Just Sit There, Tweet! <ul><li>The basics: </li></ul><ul><ul><li>@andybeal </li></ul></ul><ul><ul><li>d andybeal </li></ul></ul><ul><ul><li>#olympics </li></ul></ul><ul><ul><li>Favorite your....er, favorites </li></ul></ul><ul><li>Delete, delete, delete </li></ul>
  • 7. Change this setting...
  • 8. Don’t Use Protection!
  • 9. Learn the Pidgin <ul><li>You only get 140 characters </li></ul><ul><li>Common terms </li></ul><ul><ul><li>Tweet </li></ul></ul><ul><ul><li>Tweeple/Tweeps </li></ul></ul><ul><ul><li>Follow/Followers </li></ul></ul><ul><ul><li>ReTweet </li></ul></ul><ul><li>http://twictionary.pbwiki.com / </li></ul>
  • 10. Follow The Leader <ul><li>This is not a popularity contest </li></ul><ul><ul><li>Follow 5,000 and you’ll burn out </li></ul></ul><ul><li>Follow: </li></ul><ul><ul><li>Peers </li></ul></ul><ul><ul><li>Press </li></ul></ul><ul><ul><li>Employees </li></ul></ul><ul><ul><li>Influencers </li></ul></ul><ul><ul><li>Important customers </li></ul></ul><ul><ul><li>http://tinyurl.com/TwitMarketers </li></ul></ul>
  • 11. One Big Cocktail Party <ul><li>Watch for interesting conversations </li></ul><ul><li>Don’t send Twitter spam </li></ul><ul><li>@ conversations to build new followers </li></ul><ul><li>Don’t always expect a reply </li></ul><ul><li>Sometimes direct messages fall on deaf ears </li></ul>
  • 12. Start Sharing <ul><li>Why should someone follow you? </li></ul><ul><li>Be the first to break news </li></ul><ul><li>Live-tweet events/conferences </li></ul><ul><li>80% social, 20% business </li></ul>
  • 13. Cross Promote...Carefully! <ul><ul><li>Use Twitterfeed.com </li></ul></ul><ul><ul><ul><ul><li>Your blog posts </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Your company updates </li></ul></ul></ul></ul>
  • 14. Strictly Business
  • 15. Tools of the Trade <ul><li>Tweetdeck.com </li></ul><ul><li>Twhirl.org </li></ul><ul><ul><ul><ul><li>Twitterific </li></ul></ul></ul></ul>
  • 16. ORM Meets Twitter <ul><li>Your Twitter reputation IS your reputation </li></ul><ul><li>Don’t get pulled into negative conversations </li></ul><ul><li>Monitor your reputation on Twitter </li></ul><ul><ul><li>http:search.twitter.com </li></ul></ul><ul><ul><li>http:tweetbeep.com </li></ul></ul><ul><ul><li>www.Trackur.com </li></ul></ul>
  • 17. search.twitter.com
  • 18. Some help from my Tweeps…
  • 19. http://tinyurl.com/SESTwitter
  • 20. [email_address] twitter.com/andybeal RadicallyTransparent.com Trackur.com
  • 21. But wait! There’s more…
  • 22. @MCHammer

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