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The Ethics & Pitfalls of Ghostblogging
 

The Ethics & Pitfalls of Ghostblogging

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Andy Beal's SES Chicago presentation on ghostblogging.

Andy Beal's SES Chicago presentation on ghostblogging.

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    The Ethics & Pitfalls of Ghostblogging The Ethics & Pitfalls of Ghostblogging Presentation Transcript

    • By  @andybeal  
    • A  long  time  ago  in  a  galaxy   far,  far  away...  
    • The  Good  Side     Takes  work     Earns  respect     You  learn  as  you   write     Clean  conscience     May  or  may  not  get   a  lightsaber!  
    • Necessity     Occasional  fill-­‐in     Keep  the  same  style     No  need  to  reveal     Just  don’t  push  your   luck!  
    • Inevitable     Less  than  eloquent     C3PO  on  behalf  of...     Post  occasionally     Disclosure  page     Buck  stops  here!  
    • Supporting  Role     Just  give  me  the  links!     Disposable     Will  only  ever  be  a   stormtrooper     Stay  behind  the  mask     You  may  get  shot!  
    • The  Dark  Side     The  Emperor  is  busy     Minimal  risk     Spread  workload     Chance  to  redeem   yourself  
    • The  Reveal     You  don’t  know   what  “you”  said     Risk  your  reputation     Ex-­‐employee’s   revenge     Plan  for  when  you’re   outed  
    • Sometimes  it  doesn’t  matter...  
    • End  Credits     andy@marketingpilgrim.com     Trackur.com     MarketingPilgrim.com     AndyBeal.com     Twitter.com/andybeal