The Ethics & Pitfalls of Ghostblogging

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Andy Beal's SES Chicago presentation on ghostblogging.

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The Ethics & Pitfalls of Ghostblogging

  1. 1. By  @andybeal  
  2. 2. A  long  time  ago  in  a  galaxy   far,  far  away...  
  3. 3. The  Good  Side     Takes  work     Earns  respect     You  learn  as  you   write     Clean  conscience     May  or  may  not  get   a  lightsaber!  
  4. 4. Necessity     Occasional  fill-­‐in     Keep  the  same  style     No  need  to  reveal     Just  don’t  push  your   luck!  
  5. 5. Inevitable     Less  than  eloquent     C3PO  on  behalf  of...     Post  occasionally     Disclosure  page     Buck  stops  here!  
  6. 6. Supporting  Role     Just  give  me  the  links!     Disposable     Will  only  ever  be  a   stormtrooper     Stay  behind  the  mask     You  may  get  shot!  
  7. 7. The  Dark  Side     The  Emperor  is  busy     Minimal  risk     Spread  workload     Chance  to  redeem   yourself  
  8. 8. The  Reveal     You  don’t  know   what  “you”  said     Risk  your  reputation     Ex-­‐employee’s   revenge     Plan  for  when  you’re   outed  
  9. 9. Sometimes  it  doesn’t  matter...  
  10. 10. End  Credits     andy@marketingpilgrim.com     Trackur.com     MarketingPilgrim.com     AndyBeal.com     Twitter.com/andybeal  

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