Social Media Monitoring Foundation & First Steps

6 Steps to Becoming aReputation Monitoring Ninja! @andybeal

Allow Myself to Introduce Myself• CEO of Trackur.com• Publisher of MarketingPilgrim.com• Coauthor of Radically Transparent• And sometimes... @andybeal

“Andy Beal...an Internet search engine developer,was involved in the development of...commercial space launch ventures” @andybeal

@andybeal

Tools? @andybeal

@andybeal

The Key to Success? @andybeal

1. Understand Your Goals @andybeal

Why Are You Monitoring?• Improve reputation?• Increase engagement?• Measure campaign success?• Track rogue employees?• Spy on your competition?• Keep an eye on your CEO? @andybeal

2. Know Thyself @andybeal

What to Monitor?• Your brands• Employees• Trademarks• Secrets• Slogans/campaigns• Want more? @andybeal

Cheat sheet... http://gri.ms/KUVW @andybeal

3. My Favorite Price! @andybeal

Don’t Spend Just Yet!• Why Free? – You’re a no-friend loser – Understand what’s of value• What to use? – Google Alerts – Social Mention – Trackur Free @andybeal

4. Roll Up Your Sleeves @andybeal

DIY First!• Understand your needs• What are your weaknesses?• Where’s your share of voice?• Outsourcing insulates you @andybeal

5. Don’t Silo @andybeal

Share the Knowledge• Who needs to know?• Who’s responsible?• Community Managers are awesome!• Give them access• Remove bottlenecks @andybeal

6. Commit to Act @andybeal

Don’t Just Sit There!• Fix the cause, not the symptom• Build better products• Train employees• Engage customers – Acknowledge – Reply – Thank @andybeal

Homework! @andybeal

Homework? @andybeal

There’s no homework at PubCon! @andybeal

Homework1. Make a list of your goals2. Compile a list of keywords to monitor3. Set up free monitoring tools for testing4. Make a list of your needs & available resources5. Assign someone to monitor6. Establish a plan for actively listening7. Grab a beer and toast your success! @andybeal

thanks! Yeah, seems funny now, but wait ‘til itshows up on Google! andy@trackur.com andybeal.com trackur.com twitter.com/andybeal @andybeal

http://www.trackur.com	822
http://socialmedia-strategy.wikispaces.com	366
http://paper.li	100
http://feeds.feedburner.com	12
http://www.scoop.it	8
http://networked-ngo.wikispaces.com	8
http://www.itsyourreputation.com	2
http://mediaiq.volerro.com	1

Social Media Monitoring Foundation & First Steps

by Andy Beal on Nov 14, 2011

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Social Media Monitoring Foundation & First Steps — Presentation Transcript