PR & Social Media Measurement

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Andy Beal's SES Chicago slides on the future of PR measurement.

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PR & Social Media Measurement

  1. 1.   Reputation  management  consultant     CEO  of  Trackur.com     Editor  of  MarketingPilgrim.com     Founder  of  SEMVendor.com     Owner  of  the  Back  to  the  Future  Box  Set!  ;-­‐)  
  2. 2.   Where’s  your   release  landing?     Which  countries?     Which  search   terms?     Compare  press   release  headlines  
  3. 3.   Identify  the   influencers     Google  ranking     Blog  links     Who  gets  quoted?     Compete.com  data  
  4. 4.   Industry  trends     Competitors’   buzzwords     Track  reach     Identify  allies     Google  Alerts/ Trackur.com  
  5. 5.   Check  Twitter  Lists     Follower  Counts     Engagement     Klout.net  
  6. 6.   What  keywords   bring  ROI?     Look  for  single   source  increases     Changes  in  top  entry   pages?  
  7. 7.   Make  it  easy  to   share  links     Track  clicks,  shares,   “retweets”     Bit.ly     Build  your  own  with   Awe.sm  
  8. 8.   RSS  via  Feedburner     Videos  on  YouTube   or  Blip.tv     Images  on  Flickr     Delicious.com  Link   Page     Presentations  on   Slideshare.net  
  9. 9.   Dynamic  content  in  press  releases     Test  different  headlines     Change  keywords  in  links     Fix  typos     Update  content     Link  tracking  across  platforms     Performance  based  press  release  pricing     RFID  for  your  content  
  10. 10.   andy@marketingpilgrim.com     andybeal.com     marketingpilgrim.com     trackur.com     twitter.com/andybeal  

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