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Google Reputation Management

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Online reputation management expert Andy Beal shares Google reputation management tactics with attendees of PubCon South.

Online reputation management expert Andy Beal shares Google reputation management tactics with attendees of PubCon South.

Published in Technology
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Transcript

  • 1. Your Google Reputation Stinks!
    Don’t worry, I brought air freshener!
  • 2. Allow Myself to Introduce Myself
    CEO of Trackur.com
    Editor of MarketingPilgrim.com
    Coauthor of Radically Transparent
    Not a social media guru but did stay in a Holiday Inn Express
  • 3. 5 Keys to SERM
  • 4. 1. Rethinking Keywords
  • 5. 2. Spider Friendly
  • 6. 3. Me, Myself, and Irene
  • 7. 4. Anchor’s Away!
  • 8. 5. SuperBrand to the Rescue!
  • 9. Roll Up Your Sleeves!
  • 10. Google Sentiment Audit
    Audit the first 30 results for your keyword
    • Focus on 80/10/10
    • 11. Look for existing opportunities
  • If You’ve Got It, Flaunt It!
    Take stock of existing web content
    Just like Whiskey, order a double
    Which pages relevant to your brand?
    Which pages bubbling outside Google’s top 10?
    &num=7
  • 12. An Ounce of Prevention
    Don’t wait for a crisis to hit
    Are you using your .org, .net?
    Other company branded domains?
    Sub-domains rock!
  • 13. What Else Ranks?
  • 14. WordPress.com
  • 15. Blogger.com
  • 16. Facebook
  • 17. LinkedIn
  • 18. Twitter
  • 19. Flickr
  • 20. Wetpaint.com
  • 21. Ning.com
  • 22. AssociatedContent.com
  • 23. A Whiter Shade of...Gray Hat
  • 24. Business Partners
  • 25. Sponsorships
  • 26. Speaker Profiles
  • 27. Affiliates
  • 28. Danger Zone
    Linking to others’ content
    Will it always remain positive?
    Wikipedia
    Paid Posts
    Disclose & do it now!
    Paid Search
  • 29. You Want Answers?
    andybeal@gmail.com
    andybeal.com
    trackur.com
    twitter.com/andybeal