Google Reputation Management

Your Google Reputation Stinks!
Don’t worry, I brought air freshener!

Allow Myself to Introduce Myself
CEO of Trackur.com
Editor of MarketingPilgrim.com
Coauthor of Radically Transparent
Not a social media guru but did stay in a Holiday Inn Express

5 Keys to SERM

1. Rethinking Keywords

2. Spider Friendly

3. Me, Myself, and Irene

4. Anchor’s Away!

5. SuperBrand to the Rescue!

Roll Up Your Sleeves!

Google Sentiment Audit
Audit the first 30 results for your keyword
Focus on 80/10/10
Look for existing opportunities

If You’ve Got It, Flaunt It!
Take stock of existing web content
Just like Whiskey, order a double
Which pages relevant to your brand?
Which pages bubbling outside Google’s top 10?
&num=7

An Ounce of Prevention
Don’t wait for a crisis to hit
Are you using your .org, .net?
Other company branded domains?
Sub-domains rock!

What Else Ranks?

WordPress.com

Blogger.com

Facebook

Twitter

Flickr

Wetpaint.com

Ning.com

AssociatedContent.com

A Whiter Shade of...Gray Hat

Business Partners

Sponsorships

Speaker Profiles

Affiliates

Danger Zone
Linking to others’ content
Will it always remain positive?
Wikipedia
Paid Posts
Disclose & do it now!
Paid Search

You Want Answers?
andybeal@gmail.com
andybeal.com
trackur.com
twitter.com/andybeal

http://www.andybeal.com	1666
http://www.slideshare.net	13
http://www.xfruits.com	3
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http://webcache.googleusercontent.com	1
http://search.yahoo.com	1
http://honyaku.yahoofs.jp	1
http://translate.baiducontent.com	1

Google Reputation Management

by Andy Beal on Apr 16, 2010

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Google Reputation Management — Presentation Transcript