Your Google Reputation Stinks!<br />Don’t worry, I brought air freshener!<br />
Allow Myself to Introduce Myself<br />CEO of Trackur.com<br />Editor of MarketingPilgrim.com<br />Coauthor of Radically Tr...
5 Keys to SERM<br />
1. Rethinking Keywords<br />
2. Spider Friendly<br />
3. Me, Myself, and Irene<br />
4. Anchor’s Away!<br />
5. SuperBrand to the Rescue!<br />
Roll Up Your Sleeves!<br />
Google Sentiment Audit<br />Audit the first 30 results for your keyword<br /><ul><li>Focus on 80/10/10
Look for existing opportunities</li></li></ul><li>If You’ve Got It, Flaunt It!<br />Take stock of existing web content<br ...
An Ounce of Prevention<br />Don’t wait for a crisis to hit<br />Are you using your .org, .net?<br />Other company branded ...
What Else Ranks?<br />
WordPress.com<br />
Blogger.com<br />
Facebook<br />
LinkedIn<br />
Twitter<br />
Flickr<br />
Wetpaint.com<br />
Ning.com<br />
AssociatedContent.com<br />
A Whiter Shade of...Gray Hat<br />
Business Partners<br />
Sponsorships<br />
Speaker Profiles<br />
Affiliates<br />
Danger Zone<br />Linking to others’ content<br />Will it always remain positive?<br />Wikipedia<br />Paid Posts<br />Discl...
You Want Answers?<br />andybeal@gmail.com<br />andybeal.com<br />trackur.com<br />twitter.com/andybeal<br />
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Google Reputation Management

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Online reputation management expert Andy Beal shares Google reputation management tactics with attendees of PubCon South.

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Google Reputation Management

  1. 1. Your Google Reputation Stinks!<br />Don’t worry, I brought air freshener!<br />
  2. 2. Allow Myself to Introduce Myself<br />CEO of Trackur.com<br />Editor of MarketingPilgrim.com<br />Coauthor of Radically Transparent<br />Not a social media guru but did stay in a Holiday Inn Express<br />
  3. 3. 5 Keys to SERM<br />
  4. 4. 1. Rethinking Keywords<br />
  5. 5. 2. Spider Friendly<br />
  6. 6. 3. Me, Myself, and Irene<br />
  7. 7. 4. Anchor’s Away!<br />
  8. 8. 5. SuperBrand to the Rescue!<br />
  9. 9. Roll Up Your Sleeves!<br />
  10. 10. Google Sentiment Audit<br />Audit the first 30 results for your keyword<br /><ul><li>Focus on 80/10/10
  11. 11. Look for existing opportunities</li></li></ul><li>If You’ve Got It, Flaunt It!<br />Take stock of existing web content<br />Just like Whiskey, order a double<br />Which pages relevant to your brand?<br />Which pages bubbling outside Google’s top 10?<br />&num=7<br />
  12. 12. An Ounce of Prevention<br />Don’t wait for a crisis to hit<br />Are you using your .org, .net?<br />Other company branded domains?<br />Sub-domains rock!<br />
  13. 13. What Else Ranks?<br />
  14. 14. WordPress.com<br />
  15. 15. Blogger.com<br />
  16. 16. Facebook<br />
  17. 17. LinkedIn<br />
  18. 18. Twitter<br />
  19. 19. Flickr<br />
  20. 20. Wetpaint.com<br />
  21. 21. Ning.com<br />
  22. 22. AssociatedContent.com<br />
  23. 23. A Whiter Shade of...Gray Hat<br />
  24. 24. Business Partners<br />
  25. 25. Sponsorships<br />
  26. 26. Speaker Profiles<br />
  27. 27. Affiliates<br />
  28. 28. Danger Zone<br />Linking to others’ content<br />Will it always remain positive?<br />Wikipedia<br />Paid Posts<br />Disclose & do it now!<br />Paid Search<br />
  29. 29. You Want Answers?<br />andybeal@gmail.com<br />andybeal.com<br />trackur.com<br />twitter.com/andybeal<br />

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