ANDY BEAL   PUBCON




Competitive
Intelligence
Our
     Spy
 10+ years in the field
 Hand-to-hand reputation
management skills
 Inventor of Trackur.com
 Co-conspirat...
News

What:
   Company name, CEO,
   Products, Locations,
Why:
   New products
   New features
   Media placements
   Symp...
Rants
What:
   Sucks, defective, crap, poor,
   dirty, expensive...
Why:
   Poach their clients
   Promote your alternativ...
mpl oyees
  E

What:
   Their blogs, social profiles,
   photos, videos...
Why:
   Loose lips sink...brands
   Egos ergo b...
J obs

What:
   Their job listings
Why:
   Products in development
   New locations
   Lost employees
Go ogle

How:
   Google.com/alerts
      Email or RSS
      As-it-happens!
   Google Sidewiki
   Local listings
Tw eets

How:
   Follow employees
   Follow company profile
   Search.Twitter.com
   Private Twitter Lists
book
  Face

How:
   Read their Fan page!
   Who are their fans?
   Search Posts by Everyone
URLs

How:
   DomainTools.com
   /Registrant-Alert/
   /Mark-Alert/
Oo dle

How:
   Oodle.com/job/
      Company name
      Location
      Skills/position
d
     ance
  Adv s
    Tool

How:
   SocialMention.com ¢
   Trackur.com $
   Radian6.com $$$
   VisibleTechnologies.com $...
Contact



andybeal@gmail.com
@andybeal
andybeal.com
919.816.2106
Competitive Intelligence by Andy Beal | PubCon 2009
Competitive Intelligence by Andy Beal | PubCon 2009
Competitive Intelligence by Andy Beal | PubCon 2009
Competitive Intelligence by Andy Beal | PubCon 2009
Competitive Intelligence by Andy Beal | PubCon 2009
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Competitive Intelligence by Andy Beal | PubCon 2009

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I tend to put the bare details on my actual slides, but you can also see a complete write-up here: http://gri.ms/BDJB and here: http://gri.ms/BDJC

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Competitive Intelligence by Andy Beal | PubCon 2009

  1. 1. ANDY BEAL PUBCON Competitive Intelligence
  2. 2. Our Spy  10+ years in the field  Hand-to-hand reputation management skills  Inventor of Trackur.com  Co-conspirator of Radically Transparent  Cover: Editor of Marketing Pilgrim
  3. 3. News What: Company name, CEO, Products, Locations, Why: New products New features Media placements Sympathetic bloggers
  4. 4. Rants What: Sucks, defective, crap, poor, dirty, expensive... Why: Poach their clients Promote your alternative Improve your products
  5. 5. mpl oyees E What: Their blogs, social profiles, photos, videos... Why: Loose lips sink...brands Egos ergo bragging Damaging evidence Potential hires
  6. 6. J obs What: Their job listings Why: Products in development New locations Lost employees
  7. 7. Go ogle How: Google.com/alerts Email or RSS As-it-happens! Google Sidewiki Local listings
  8. 8. Tw eets How: Follow employees Follow company profile Search.Twitter.com Private Twitter Lists
  9. 9. book Face How: Read their Fan page! Who are their fans? Search Posts by Everyone
  10. 10. URLs How: DomainTools.com /Registrant-Alert/ /Mark-Alert/
  11. 11. Oo dle How: Oodle.com/job/ Company name Location Skills/position
  12. 12. d ance Adv s Tool How: SocialMention.com ¢ Trackur.com $ Radian6.com $$$ VisibleTechnologies.com $$$$
  13. 13. Contact andybeal@gmail.com @andybeal andybeal.com 919.816.2106
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