Competitive Intelligence by Andy Beal | PubCon 2009
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Competitive Intelligence by Andy Beal | PubCon 2009

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I tend to put the bare details on my actual slides, but you can also see a complete write-up here: http://gri.ms/BDJB and here: http://gri.ms/BDJC

I tend to put the bare details on my actual slides, but you can also see a complete write-up here: http://gri.ms/BDJB and here: http://gri.ms/BDJC

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Competitive Intelligence by Andy Beal | PubCon 2009 Competitive Intelligence by Andy Beal | PubCon 2009 Presentation Transcript

  • ANDY BEAL PUBCON Competitive Intelligence
  • Our Spy  10+ years in the field  Hand-to-hand reputation management skills  Inventor of Trackur.com  Co-conspirator of Radically Transparent  Cover: Editor of Marketing Pilgrim
  • News What: Company name, CEO, Products, Locations, Why: New products New features Media placements Sympathetic bloggers
  • Rants What: Sucks, defective, crap, poor, dirty, expensive... Why: Poach their clients Promote your alternative Improve your products
  • mpl oyees E What: Their blogs, social profiles, photos, videos... Why: Loose lips sink...brands Egos ergo bragging Damaging evidence Potential hires
  • J obs What: Their job listings Why: Products in development New locations Lost employees
  • Go ogle How: Google.com/alerts Email or RSS As-it-happens! Google Sidewiki Local listings
  • Tw eets How: Follow employees Follow company profile Search.Twitter.com Private Twitter Lists
  • book Face How: Read their Fan page! Who are their fans? Search Posts by Everyone
  • URLs How: DomainTools.com /Registrant-Alert/ /Mark-Alert/
  • Oo dle How: Oodle.com/job/ Company name Location Skills/position
  • d ance Adv s Tool How: SocialMention.com ¢ Trackur.com $ Radian6.com $$$ VisibleTechnologies.com $$$$
  • Contact andybeal@gmail.com @andybeal andybeal.com 919.816.2106