Competitive Intelligence by Andy Beal

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Andy Beal shares the tools he uses to spy on his competitors' web sites.

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Competitive Intelligence by Andy Beal

  1. 1. Competitive Intelligence AKA Spying “James Bond” Style Andy Beal Trackur.com
  2. 2. Who is Andy Beal? <ul><li>Internet marketing consultant: </li></ul><ul><ul><li>Online reputation management </li></ul></ul><ul><ul><li>Search engine marketing </li></ul></ul><ul><ul><li>Social media marketing </li></ul></ul><ul><li>Editor at MarketingPilgrim.com </li></ul><ul><li>Founder of Trackur.com </li></ul><ul><li>Co-author of online reputation management book “Radically Transparent” </li></ul>
  3. 3. Spying on Your Competitors
  4. 4. Their Background Domaintools.com
  5. 5. Their Density ranks.nl/tools/spider.html
  6. 6. Their Links siteexplorer.search.yahoo.com /
  7. 7. Their Strength seomoz.org/tools
  8. 8. Their Growth soloseo.com/tools/indexRank.html
  9. 9. Their Site Changes copernic.com
  10. 10. Their News technorati.com
  11. 11. More News google.com/alerts
  12. 12. Their Referrals searchanalytics.compete.com
  13. 13. Their Hubs touchgraph.com
  14. 14. Their SEC Filings google.brand.edgar-online.com
  15. 15. Their Transcripts seekingalpha.com/transcripts/
  16. 16. Their Patents google.com/patents
  17. 17. Their Job Listings Oodle.com
  18. 18. <ul><li>And Don’t Forget…. </li></ul>
  19. 19. Their Employees
  20. 20. Thank You! [email_address] www.AndyBeal.com RadicallyTransparent.com Trackur.com

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