congruent marketingThe Next BIG Thing:by @AndyBealOf @Trackur
time is running out!If you don’t have a brand,your days are numbered@andybeal
Your brand is morethan just A logo
Your Brand is......the sum of your parts@andybeal
“Characterislikeatreeandreputationlikeashadow.Theshadowiswhatwethinkofit;thetreeistherealthing.”Abraham Lincoln
Which means...
manipulative marketingIs no longerenough toensure success@andybeal
You must convince+That YOU ARE...@andybeal
trustworthy
engaged
pervasive
established
A REAL Brand
How?
It all starts with listening...
@andybeal
Don’t just jump in...... and hope for the best
Repair damaged reputation!Increase Twitter followers!More Facebook Likes!Improve search engine traffic!Less reliance on Go...
What do you REALLY want?What do YOU want?
Build your Circles of Influence
BE Congruent@andybeal
Be Like...
Coca-Cola@andybeal
mcdonald’s
trackur
BUT Most of all...Don’t let yourchannels be voidof your presence...be there!@andybeal
Foster a sharing mentality
Share...“Great content”Contest & SweepstakesOther’s workCompany NewsIndustry insightsPraise & Reviews
Be shareableWhat’s the attention span of each channel’saudience?How do you want them to share?Where do you want them to sh...
Understand your audience
2 minutes of Effort1,500+ social shares13,000+ Pageviews
stand out from the crowdAdd video or animation to blog postsGrab your Google+ AuthorshipInfographics still have legsUse mi...
Email ListsForumssocial networkslocal eventsImages@andybeal
Measure beyond the SERPs
Congruent Marketing Means:  Building a memorable brand  Focusing on the strategy as much as the tactics  Providing a br...
your brand should be like chainmailif a single point fails, it is still strong,flexible and gets the job done@andybeal
Questions?Yeah, seems funnynow, but wait ‘til itshows up onGoogle!!@andybealTrackur.comandybeal@gmail.com
The Next BIG Thing: Congruent Marketing
The Next BIG Thing: Congruent Marketing
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The Next BIG Thing: Congruent Marketing

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Pubcon presenter and reputation expert Andy Beal shares an entirely new concept for dominating Google and other internet channels: congruent marketing.

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The Next BIG Thing: Congruent Marketing

  1. 1. congruent marketingThe Next BIG Thing:by @AndyBealOf @Trackur
  2. 2. time is running out!If you don’t have a brand,your days are numbered@andybeal
  3. 3. Your brand is morethan just A logo
  4. 4. Your Brand is......the sum of your parts@andybeal
  5. 5. “Characterislikeatreeandreputationlikeashadow.Theshadowiswhatwethinkofit;thetreeistherealthing.”Abraham Lincoln
  6. 6. Which means...
  7. 7. manipulative marketingIs no longerenough toensure success@andybeal
  8. 8. You must convince+That YOU ARE...@andybeal
  9. 9. trustworthy
  10. 10. engaged
  11. 11. pervasive
  12. 12. established
  13. 13. A REAL Brand
  14. 14. How?
  15. 15. It all starts with listening...
  16. 16. @andybeal
  17. 17. Don’t just jump in...... and hope for the best
  18. 18. Repair damaged reputation!Increase Twitter followers!More Facebook Likes!Improve search engine traffic!Less reliance on Google!
  19. 19. What do you REALLY want?What do YOU want?
  20. 20. Build your Circles of Influence
  21. 21. BE Congruent@andybeal
  22. 22. Be Like...
  23. 23. Coca-Cola@andybeal
  24. 24. mcdonald’s
  25. 25. trackur
  26. 26. BUT Most of all...Don’t let yourchannels be voidof your presence...be there!@andybeal
  27. 27. Foster a sharing mentality
  28. 28. Share...“Great content”Contest & SweepstakesOther’s workCompany NewsIndustry insightsPraise & Reviews
  29. 29. Be shareableWhat’s the attention span of each channel’saudience?How do you want them to share?Where do you want them to share?Are you producing content worth sharing?
  30. 30. Understand your audience
  31. 31. 2 minutes of Effort1,500+ social shares13,000+ Pageviews
  32. 32. stand out from the crowdAdd video or animation to blog postsGrab your Google+ AuthorshipInfographics still have legsUse microdataBe Pinnable@andybeal
  33. 33. Email ListsForumssocial networkslocal eventsImages@andybeal
  34. 34. Measure beyond the SERPs
  35. 35. Congruent Marketing Means:  Building a memorable brand  Focusing on the strategy as much as the tactics  Providing a brand experience that crosses all channels  Sending signals to Google & customers that you’re trusted  Being greater than the sum of your brand’s parts@andybeal
  36. 36. your brand should be like chainmailif a single point fails, it is still strong,flexible and gets the job done@andybeal
  37. 37. Questions?Yeah, seems funnynow, but wait ‘til itshows up onGoogle!!@andybealTrackur.comandybeal@gmail.com

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