Advanced Reputation Management - Pubcon Vegas by Andy Beal & Erin Jones

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Trackur.com's Andy Beal and Erin Jones shared 60 minutes of in-depth online reputation management advice and tactics to a pack audience at Pubcon Las Vegas 2013. These are the slides they shared.

Trackur.com's Andy Beal and Erin Jones shared 60 minutes of in-depth online reputation management advice and tactics to a pack audience at Pubcon Las Vegas 2013. These are the slides they shared.

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  • Erin
  • Andy
  • Erin
  • Andy
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Transcript

  • 1. ADVANCED REPUTATION MANAGEMENT We’re going to make you a pro in just 60 minutes!
  • 2. YOUR HOSTS @andybeal @erinjones
  • 3. REPUTATION WHAT NOW?
  • 4. “Character is like a tree and reputation like a shadow. The shadow is what we think of it; the tree is the real thing.” ABRAHAM LINCOLN
  • 5. YOU @andybeal YOUR COMPANY
  • 6. OFFLINE ONLINE
  • 7. YOU NEED A PLAN
  • 8. Improve search engine traffic Increase Twitter followers More Facebook Likes Less reliance on Google Repair damaged reputation
  • 9. WHAT DO YOU REALLY WANT?
  • 10. UNDERSTAND YOUR KEYWORDS @erinjones
  • 11. CHEAT SHEET... http://gri.ms/KUVW
  • 12. KNOW YOUR CIRCLES OF INFLUENCE
  • 13. EMPOWER YOUR EMPLOYEES
  • 14. LISTEN TO YOUR CUSTOMERS
  • 15. *cough* Trackur.com *cough*
  • 16. IF NOTHING ELSE, LISTEN!
  • 17. BUILDING YOUR BRAND
  • 18. CHOOSE BUILD NURTURE
  • 19. KNOWEM.COM
  • 20. ME, MYSELF AND IRENE @andybeal
  • 21. IN PRACTICE...
  • 22. KEEP THE SPIDERS HAPPY!
  • 23. BE CONGRUENT IN YOUR ONLINE BRAND @erinjones
  • 24. COCA-COLA
  • 25. CREATE AMAZING CONTENT @erinjones
  • 26. HERD THE SHARING
  • 27. THANK YOUR SUPPORTERS
  • 28. DON’T FEED YOUR REPUTATION TROLLS
  • 29. DON’T TRASH TALK YOUR COMPETITORS
  • 30. DON’T BAD MOUTH YOUR CUSTOMERS
  • 31. A.B.C.H ALWAYS BE HELPING @erinjones
  • 32. THEY SAID WHAT? So Scentsy sends me an email that says they are canceling my account due to inactivitybut I could reply with the reason that I haven’t been as active with my sales and they might reinstate my account, so I did, explained to them that this year I have been battling Breast Cancer etc.., guess what the response was, “sorry but we won’t be able to reinstate your account as Breast Cancer should not affect your ability to run your business” guess I know what company I’m not supporting anymore!! — feeling annoyed.
  • 33. MANAGING ONLINE REVIEWS
  • 34. DIRECT REVIEWERS
  • 35. AVOID INCENTIVES @andybeal
  • 36. DON’T FAKE IT
  • 37. HANDLING NEGATIVE REVIEWS
  • 38. GOOGLE KUNG-FU
  • 39. SENTIMENT AUDIT
  • 40. CALL ON SUPERBRAND @andybeal
  • 41. ENJOY YOUR SUB
  • 42. HELP.TRACKUR.COM
  • 43. FACEBOOK
  • 44. LINKEDIN
  • 45. TWITTER
  • 46. HAVE MULTIPLE PARTNERS
  • 47. PICTURE A BETTER REPUTATION
  • 48. MONEY TALKS!
  • 49. SPONSORSHIPS
  • 50. BUILD RELATIONSHIPS WITH BLOGGERS AND JOURNALISTS
  • 51. IN PRACTICE...
  • 52. UNDER ATTACK?
  • 53. 83% @andybeal
  • 54. 3 KEYS TO MONITORING
  • 55. DON’T
  • 56. CHECK THE FACTS
  • 57. CLEANING UP THE MESS
  • 58. 3 WORDS @andybeal
  • 59. SINCERITY
  • 60. TRANSPARENCY
  • 61. CONSISTENCY
  • 62. FREAKIN APOLOGIZE ALREADY! @andybeal
  • 63. LIFETIME COST > LIFETIME VALUE
  • 64. A HAPPY CUSTOMER TELLS 5 UNHAPPY CUSTOMER TELLS 10 RESTITUTED CUSTOMER TELLS 20
  • 65. LEGAL INFRINGEMENT
  • 66. DEFAMATION?
  • 67. BE BENEVOLENT
  • 68. I HATE JEREMY ZAWODNY
  • 69. IT STARTED WITH THIS...
  • 70. RESOLUTION
  • 71. I DON’T REALLY HATE JEREMY (MUCH)
  • 72. PLAN FOR THE LONG-TERM @erinjones
  • 73. MEASURE BEYOND THE SERPS
  • 74. ACTIVELY LISTEN
  • 75. BE BETTER
  • 76. 7 TAKE AWAYS 1. UNDERSTAND YOUR GOALS 2. INVEST IN BUILDING A CONGRUENT BRAND 3. ALWAYS BE HELPING 4. DON’T TAKE SHORTCUTS IN REVIEW BUILDING 5. TAKE CONTROL OF YOUR GOOGLE REPUTATION 6. BE QUICK TO APOLOGIZE 7. BE PROACTIVE, NOT JUST REACTIVE
  • 77. QUESTIONS? Yeah, seems funny now, but wait ‘til it shows up on Google! @ANDYBEAL @ERINJONES @TRACKUR TRACKUR.COM ANDYBEAL@GMAIL.COM
  • 78. “YOUR FRIEND”