5 Free Social Media Monitoring Tools You Need

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Online reputation monitoring and management expert Andy Beal, shares the 5 free tools he recommends for social media monitoring.

This presentation is from PubCon South 2010.

If you need something more than free social media monitoring tools, check out Andy's company http://www.trackur.com

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5 Free Social Media Monitoring Tools You Need

  1. 1. by @andybeal<br />tracking social media<br />a.k.a. everything I learned about social media monitoring, I learned fromTV celebrity hunters<br />Not sponsored by:<br />Sponsored by:<br />
  2. 2. why track?<br />reputation management<br />measure success of campaigns<br />decentralized customer service<br />spy on your competitors<br />track industry news<br />improve press/blogger relations<br />
  3. 3. what to track<br />
  4. 4. what to track<br />http://gri.ms/KRKE<br />
  5. 5. the big five<br />
  6. 6. google<br />Whaddya mean “wrong kind of spider?”<br />WHAT SPIDER!?<br />
  7. 7. google.com/alerts<br />
  8. 8. bloglines<br />Don’t do ‘lines man, it’ll ruin your life!<br />
  9. 9. bloglines.com<br />
  10. 10. twitter<br />Was that a lesser-spotted, bald-headed, social media guru twittering?<br />
  11. 11. search.twitter.com<br />
  12. 12. keotag.com<br />It’s a “Kyoto” dragon not <br />a Keotag dragon<br />I just pooped!<br />
  13. 13. keotag.com<br />
  14. 14. aggregate the data<br />Crikey mate, I thought you said alligator, not aggregator!<br />
  15. 15. netvibes<br />
  16. 16. act on the data<br />There’s treasure buried in your data!<br />
  17. 17. act on the data<br />who’s responsible?<br />bring data to R&D, Sales, Marketing<br />measure changing sentiment<br />refine your marketing/PR messaging<br />check your web anayltics<br />
  18. 18. get a pro<br />Hello, my name is Trackur<br />...this is not a sales pitch ;-)<br />Squirrel!!!<br />
  19. 19. thanks!<br />Yeah, seems funny now, but wait ‘til it shows up on Google!<br />andybeal@gmail.com<br />andybeal.com<br />trackur.com<br />twitter.com/andybeal<br />

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