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15 Strategies to Avoid Being Reputation Roadkill, by Andy Beal
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15 Strategies to Avoid Being Reputation Roadkill, by Andy Beal

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Online reputation management expert Andy Beal's keynote from ClickZ Live New York #czlny

Online reputation management expert Andy Beal's keynote from ClickZ Live New York #czlny

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15 Strategies to Avoid Being Reputation Roadkill, by Andy Beal Presentation Transcript

  • 1. Reputation Roadkill @AndyBeal
  • 2. reppedbook.com
  • 3. @andybeal
  • 4. “Andy Beal...an Internet search engine developer, was involved in the development of...commercial space launch ventures.”
  • 5. yeah right!
  • 6. QUESTION?
  • 7. An effort to increase the number of positive Internet discussions, while limiting the damage of any negative ones @andybeal
  • 8. 97%
  • 9. reputation roadkill
  • 10. Phil robertson #1
  • 11. only one reputation
  • 12. #2
  • 13. offline = online
  • 14. #3 paula deen
  • 15. true character You can’t hide your
  • 16. #4 emma “I have the right of” way
  • 17. don’t be
  • 18. mitt romney #5
  • 19. YOU ARE always being judged
  • 20. #6 Minibar austin, tx
  • 21. train your staff @andybeal
  • 22. Views are mine and not of my employer
  • 23. #7
  • 24. that includes YOU!
  • 25. #8 family feud
  • 26. use the right account
  • 27. pearl izumi #9
  • 28. know your audience
  • 29. #10 BritishAirways
  • 30. BE PRESENT
  • 31. #11 Tesco
  • 32. Don’t automate engagement @andybeal
  • 33. #12 Spaghettios
  • 34. greed is
  • 35. don’t talk tr@sh
  • 36. Healthcare
  • 37. you can’t cover up nasty @andybeal
  • 38. BIG lies are eventually revealed
  • 39. perfection is hard to
  • 40. REPPEDBOOK.COM Andybeal.com@andybeal